| 期刊論文| 1. | Bakos, J. Yannis(1991)。A Strategic Analysis of Electronic Marketplaces。MIS Quarterly，15(3)，295-310。   | | 2. | Blattberg, Robert C.、Deighton, John(1991)。Interactive Marketing: Exploiting the Age of Addressability。Sloan Management Review，33(1)，5-14。 | | 3. | Glazer, Rashi(1991)。Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset。Journal of Marketing，55(4)，1-19。 | | 4. | Green, Heather(19980330)。Mr. Bohnett's Byberhood。Business Week，106-107。 | | 5. | Gurley, J. William(19971110)。Seller, Beware: The Buyers Rule E-Commerce。Fortune，138-139。 | | 6. | McKenna, Regis(1995)。Real-Time Marketing。Harvard Business Review，1995(Jul./Aug.)，87-95。 | | 7. | Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review，74(3)，134-141。 | | 8. | Deighton, John、Sorrell, M.(1996)。The Future of Interactive Marketing。Harvard Business Review，74(6)，151-160。 | 圖書| 1. | Blattberg, Robert C.、Glazer, Rashi、Little, John D. C.(1994)。The Marketing Information Revolution。Boston：Harvard Business School Press。 | | 2. | Stern, Louis W.、El-Ansary, Adel I.、Coughlan, Anne T.(1996)。Marketing Channels。Prentice Hall。 | 圖書論文| 1. | Don, Peppers、Rogers, Martha(1995)。One-to-One Media in the Interactive Future。Interactive Marketing。Chicago, III：American Marketing Association。 | |