| 期刊論文| 1. | Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Alternatives Scales for Measuring Service Quality : A Comparative Assessment Based On Psychometric and Diagnostic Criteria。Journal of Marketing，70，201-230。   | | 2. | Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-item Scale for Measuring Customer Perceptions of Service Quality。Journal of Retailing，64(1)，12-40。 | | 3. | Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing，63(2)，70-87。 | | 4. | Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research。Journal of Marketing，58(1)，111-124。 | | 5. | Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing，67(4)，420-450。 | 圖書| 1. | 經濟部商業司(1996)。大型購物中心開發經營管理實務手冊。 延伸查詢 | |