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題名:國內兒童報紙廣告內容之資訊度研究
書刊名:中國廣告學刊
作者:于心如黎敏如
出版日期:2000
卷期:5
頁次:頁77-88
主題關鍵詞:兒童報紙報紙廣告
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:3
期刊論文
1.吳知賢(19910600)。電視兒童節目廣告內容分析及其對國小兒童之影響。臺南師院學報,24,55-84。new window  延伸查詢new window
2.Aaker, D. A.、Norris, D. E.(1982)。Characteristics of TV Commercials Perceived as Information。Journal of Advertising Research,1982(Apr./May),61-70。  new window
3.Dowling, G. R.(1980)。Information content in U. S. and Australian Television Advertising。Journal of Marketing,1980(Fall),34-37。  new window
4.Hong, J. W.、Muderrisoglu, A.、Zinkhan, G. M.(1987)。Cultural Differences and Advertising Expression: A comparative Content Analysis of Japanese and U. S. Magazine Advertising。Journal of Advertising,16(1),55-62。  new window
5.Huston, A. C.、Watkins, B. A.、Kunkel, D.(1989)。Public policy and children's television。American Psychologist,44(2),424-433。  new window
6.Kinsey, J.(1987)。The use of children in advertising and the impact of advertising aimed at children。International Journal of Advertising,6(2),169-175。  new window
7.Laczniak, G. R.(1979)。Information Content in Print Advertising。Journalism Quarterly,1979(Summer),324-327+345。  new window
8.Madden, C. S.、Caballero, M. J.、Matsukubo, S.(1986)。Analysis of Information Content in U. S. and Japanese Magazine Advertising。Journal of Advertising,15(3),38-45。  new window
9.Marquez, F. T.(1977)。Advertising Content: Persuasion, Information or Intimidation。Journalism Quarterly,1977(Autumn),482-491。  new window
10.Mueller, B.(1991)。An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisement。Journal of Informational Business Studies,1991(First Quarter),23-39。  new window
11.Resnik, A.、Stem, B. L.(1977)。An analysis of information content in television advertising。Journal of Marketing,41(1),50-53。  new window
12.Robertson, T. S.、Rossiter, J. R.(1976)。Short-run advertising effects on children: A field study。Journal of marketing Research,13(1),68-70。  new window
13.Stern, B. L.、Krugman, D. M.、Resnik, A.(1981)。Magazine Advertising: An Analysis of Its Information Content。Journal of Advertising Research,21(2),39-44。  new window
14.陳玉峰、賴青松、劉麗珠、孫幸娟、梅秀芳、何美蓉、邱雅芳、楊琬菁(19960700)。中部地區報紙廣告文化之探討。靜宜人文學報,8,43-54。new window  延伸查詢new window
會議論文
1.Atkin, C.、Reeves, B.、Gibson, W.(1979)。Effect of television food advertising on children。the meeting of the Association for Education in Journalism。Houston, TX。  new window
2.Heintz, K. E.、Delwiche, A.、Lisosky, J.、Shively, A.(1996)。The reflection on the screen: Television's image of children。International Communication Association。Chicago, Illinois。  new window
學位論文
1.林淑梅(1992)。中美兩國平面廣告資訊內涵比較之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.陳志恆(1969)。電視廣告對台北市兒童的影響(碩士論文)。國立政治大學。  延伸查詢new window
3.陳秀娟(1988)。台北市兒童報紙消費行為之研究(碩士論文)。中原大學。  延伸查詢new window
圖書
1.Atkin, C.(1975)。Effects of TV advertising on children。East Lansing:Michigan State University。  new window
2.Kish, L.(1965)。Survey Sampling。New York:John Wiley and Sons。  new window
3.Stempel, G. H.(1989)。Content analysis, in Stemple & Weatly, Research methods in mass communication。Englewood Cliffs., NJ:Prentice-Hall。  new window
4.Berelson, B.(1952)。Content analysis in communication research。The Free Press。  new window
單篇論文
1.Atkin, C.,Gibson, W.(1978)。Children's nutrition learning from television advertising,East Lansing:Michigan State University。  new window
 
 
 
 
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