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題名：Does Brand Trust Influence Brand Extension?--An Empirical Evidence in Taiwan
書刊名：Pan-Pacific Management Review
作者：曾忠蕙 引用關係／王又鵬
作者(外文)：Tseng, Chung-hui／Wang, Yu-peng
出版日期：2006
卷期：9:1
頁次：頁1-23
主題關鍵詞：Brand trust；Brand extension；Perceived fit；Purchase intention；品牌信任；品牌延伸；知覺適合度；購買意願
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:36
期刊論文
1.Pitta, D. A.、Katsanis, L. P.(1995)。Understanding Brand Equity for Successful Brand Extensions。Journal of Consumer Marketing，12(4)，51-64。  new window
2.Wernerfelt, B.(1988)。Umbrella branding as a signal of new product quality: example of signaling by positing a bond。Journal of Economics，19(3)，458-466。  new window
3.Tauber, E. M.(1988)。Brand franchise extensions: new product benefit from existing brand name。Business Horizons，28(4)，36-41。  new window
4.Read, S. J.(1983)。Once is enough: causal reasoning from a single instance。Journal of Personality and Social Psychology，45，323-334。  new window
5.Park, C. W.、Milberg, S.、Lawson, R.(1991)。Extension boundaries of two types of brand names: role of product feature similarity and brand concept consistency。Journal of Consumer Research，18，185-193。  new window
6.Delvecchio, D.(2000)。Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability。Journal of Product and Brand Management，9(7)，457-471。  new window
7.Chen, S. K.、Chaiken, S.(1999)。Motivated heuristic and systematic processing。Psychological Inquiry，10(1)，44-49。  new window
8.Broniarczyk, S. M.、Alba, J. W.(1994)。The importance of the brand in brand extensions。Journal of Marketing Research，31，214-228。  new window
9.Bohner, G.、Moskowitz, G.、Chaiken, S.(1995)。The interplay of heuristic and systematic processing of social information。European Review of Social Psychology，6，33-68。  new window
10.Wilson, L. O.、Norton, J. A.(1989)。Optimal entry timing for a product line Extension。Marketing Science，8(1)，1-17。  new window
11.Weber, L. R.、Carter, A.(1998)。On constructing trust: temporality, self-disclosure, and perspective-taking。International Journal of Sociology and Social Policy，18(1)，7-26。  new window
12.Sullivan, Mary(1990)。Measuring Image Spillovers in Umbrella-Branded Products。Journal of Business，63(3)，309-329。  new window
13.Smith, D. C.、Park, W. C.(1992)。The effect of brand extensions on market share and advertising efficiency。Journal of Marketing Research，29，296-313。  new window
14.Sharp, B. M.(1993)。Managing Brand Extension。Journal of Consumer Marketing，10(3)，11-17。  new window
15.Hiscock, J.(2001)。Most trusted brands。Marketing，1，32-33。  new window
16.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research，1，24-33。  new window
17.Doyle, Peter(1990)。Building Successful Brands: The Strategic Options。Journal of Consumer Marketing，7(2)，5-20。  new window
18.Cohen, Joel B.、Basu, Kunal(1987)。Alternative Models of Categorization: Toward a Contingent Processing Framework。Journal of Consumer Research，13(4)，455-472。  new window
19.Bridges, Sheri、Keller, Kevin L.、Sood, Sanjay(2000)。Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links。Journal of Advertising，29(4)，1-11。  new window
20.Boush, D. M.、Loken, B.(1991)。A Process-Tracing Study of Brand Extension Evaluations。Journal of Marketing Research，28(1)，16-28。  new window
21.Andaleeb, S. S.(1992)。The Trust Concept: Research Issues for Channels of Distribution。Research in Marketing，11(2)，1-42。  new window
22.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。  new window
23.Lane, V.、Jacobson, R.(1995)。Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity。The Journal of Marketing，59(1)，63-77。  new window
24.Tauber, Edward M.(1988)。Brand leverage: strategy for growth in a cost-controlled world。Journal of Advertising Research，28(4)，26-30。  new window
25.Gilovich, T. R.(1981)。Seeing the Past in the Present: The Effect of Associations to Familiar Events on Judgments and Decisions。Journal of Personality and Social Psychology，40(5)，797-808。  new window
26.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。  new window
27.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science，23(4)，236-245。  new window
28.Selnes, Fred(1998)。Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships。European Journal of Marketing，32(3/4)，305-322。  new window
29.Moorman, Christine、Deshpande, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Relationships。Journal of Marketing，57(1)，81-101。  new window
30.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
31.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
32.Smith, Daniel C.、Andrews, Jonlee(1995)。Rethinking the effect of perceived fit on customers' evaluations of new products。Journal of the Academy of Marketing Science，23(1)，4-14。  new window
33.Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research，45(1)，1-18。  new window
34.Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research，12(1)，31-46。  new window
研究報告
1.Leuthesser, L.(1988)。Defining, Measuring and Managing Brand Equity: A Conference Summary。Cambridge, MA：Marketing Science Institute。  new window
圖書
1.Ries, Laura、Ries, Ali(1998)。The 22 immutable laws of branding: How to build a product or service into a world-class brand。New York：HarperBusiness。  new window
2.Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Cambridge, MA：Harvard Business School。  new window
3.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
4.Aaker, David A.(1996)。Building Strong Brands。New York, NY：Simon & Schuster UK Ltd.：The Free Press。  new window
圖書論文
1.Romeo, J. B.(1990)。The effect of negative information on the evaluation of brand extension and the family brand。Advances in Consumer Research。Provo, UT：Association for Consumer Research。  new window
2.Fiske, Susan T.、Pavelchak, Mark A.(1986)。Category-Based Versus Piecemeal-Based Affective Responses: Developments in Schema-Triggered Affect。The Handbook of Motivation and Cognition: Foundations of Social Behavior。New York：Guilford Press。  new window
3.Chen, S.、Chaiken, S.(1999)。The heuristic-systematic model in its broader context。Dual-Process Theories in Social Psychology。New York：Guilford Press。  new window
 
 
 
 
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