期刊論文1. | Cronin, Mary J.(1995)。Doing More Business On the Internet。Van nostrand reinhold,12,32-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Dawes, John(2000)。Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data。Australian Journal of Management,25(2),173-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Reichheld, Frederick F.(1996)。Learning from Customer Defections。Harvard Business Review,74(2),56-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Keats, B. W.(1988)。The vertical construct validity of selected business economic performance measures。Journal of Applied Behavioral Science,50(2),22-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Grover, V.、Goslar, M. D.(1993)。The Initiation, Adoption, and Implementation of Telecommunications Technologies in U.S. Organizations。Journal of Management Information Systems,10(1),141-163。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Hammer, Michael(1990)。Reengineering work: Don't automate, obliterate。Harvard Business Review,90(4),104-112。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Horng, Shun-Ching、Chen, Arthur Cheng-Hsui(1998)。Market Orientation of Small and Medium-Sized Firms in Taiwan。Journal of Small Business Management,36(3),79-85。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Atuahene-Gima, K.(1996)。Market orientation and innovation。Journal of Business Research,35(2),93-103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | 洪順慶、沈經洪(20030600)。市場驅動的組織學習與新產品成功之關係探討。管理學報,20(3),515-545。 延伸查詢![new window](/gs32/images/newin.png) |
10. | Tsalgatidou, A.、Pitoura, E.(2001)。Business Models and Transactions in Mobile Electronic Commerce: Requirements and Properties。Computer Networks,37(2),221-236。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Varshney, Upkar、Vetter, Ron(2002)。Mobile commerce: Framework, applications and networking support。Mobile Networks and Applications,7(3),185-198。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Han, Jin K.、Kim, Namwoon、Srivastava, Rajendra K.(1998)。Market Orientation and Organizational Performance: Is Innovation a Missing Link?。Journal of Marketing,62(4),30-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Siau, Keng、Lim, Ee-Peng、Shen, Zixing(2001)。Mobile commerce: Promises, challenges and research agenda。Journal of Database Management,12(3),4-13。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing,54(2),1-18。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing,58(4),37-52。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing,57(3),53-70。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
18. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
19. | Bihun, T.(1995)。Using Quick Response to Manage the Material Flow。Hospital Material Management Quarterly,17(2),1-5。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
20. | Mann, R. I.、Amoroso, D. L.、Cheney, P. H.(1986)。Organizational Factors Affecting the Success of End-User Computing。Journal of Management Information Systems,3(1),65-80。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
21. | 楊舜仁(2001)。行動商務的發展趨勢與個人應用。電子化企業經理人報告,26,83-88。 延伸查詢![new window](/gs32/images/newin.png) |
22. | 盧智芳、陳一姍(2002)。微利時代來了。天下雜誌,252。 延伸查詢![new window](/gs32/images/newin.png) |
23. | Ames, B. C.、James, D. H.(1989)。Numbers You Can't Do without。Sales and Marketing Management,141(4),54-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
24. | Garcia, D. L.(1995)。Networking and the Rise of Electronic Commerce: The Challenge for Public Policy。Business Economics,30(4),7-8。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
25. | Goodhue, D. L.(1988)。IS Attitudes: Toward Theoretical and Definitional Clarity。ACM SIGMIS Database,19(3/ 4),6-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
26. | Hare, D.(1991)。Quick Response: A Case History。Discount Merchandiser,31(3),56-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
27. | Hoffman, T.(1992)。Retailer, Manufacturers Applaud Quick Response。Computerworld,26(15),15-15。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
28. | James, Y. L.(1999)。An Information System Adoption in Small Business。Journal of Management Information Systems,15(4),187-214。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
29. | Kane, B.(1991)。Quick Response-loss Prevention Company's Answer to Better Customer Service。Retail Control,59(1),32-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
30. | Thompson, R. L.、Higgins, C. A.、Howell, J. M.(1991)。Towards a Conceptual Model of Utilization。MIS Quarterly,15(1),125-143。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |