本研究因循Torkzadeh and Dhillon(2002)所使用的125題項進行兩階段的問卷，透過探索性因素分析，藉以衡量影響臺灣地區網路購物成功的因素。階段一以211份問卷進行因素分析，手段目標得到7個因素28題項，基礎目標得到4個因素19題項。階段二以階段一所萃取的47題項再度問卷，取得 297 份有效樣本進行因素分析，手段目標得到7個因素23題項，命名為產品選擇性、交易錯誤、線上付款、非理性購物、交易速度、產品實感、業者可信度；基礎目標得到5個主要因素15題項，命名為網路物流便利性、網路資訊流便利性、網路環境、產品價值與顧客關係。階段二的手段目標雖與Torkzadeh and Dhillon(2002)有所不同，但基礎目標確實存在所謂的殊途同歸，顯示階段二的基礎目標之衡量模式確實具有一定的價值，可作為顧客全面性滿意度之衡量。

This paper follows the study of Torkzadeh and Dhillon(2002), who summered 125 objectives influencing customers to select Internet shopping or not. Through 2 phases questionnaire, we apply exploratory fact analysis to measure factors that influence the success of Internet shopping in Taiwan. At phase 1, using 211 samples to excise fact analysis, and exact 7-factor 28-item for means objectives and 4-factor 19-item for fundamental objectives. At phase 2, using 47 items from phase 1 to questionnaire again and yield 297 samples. Using those samples to excise fact analysis again and exact 7-factor 23-item for means objectives, called Internet product choice, transaction error, online payment, unreasonable purchase, fast Internet shopping, real product presentation and Internet vendor trust, and 5-factor 15-item for fundamental objectives, called Internet convenience of delivery, Internet convenience of information, Internet ecology, Internet product value and Internet customer relation. The factors of means objectives at phase 2 are quiet different from the study of Torkzadeh and Dhillon(2002), but the factors of fundamental objectives are the same. As a result, we suggest 5-factor 15-item fundamental objectives as a measure model to value success of Internet shopping in Taiwan.