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題名：購屋者外部資訊搜尋管道選擇行為與搜尋期間之探討
書刊名：住宅學報
作者：周美伶 引用關係
作者(外文)：Chou, Mei-ling
出版日期：2005
卷期：14:2
頁次：頁1-25
主題關鍵詞：搜尋資訊管道；搜尋期間；Choice of information sources；Search duration
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:28
  • 點閱點閱:50
本文主要目的在討論購屋者對個人來源、商業來源與混合來源的選擇行為，以及其對搜尋期間造成影響。資料方面採用「台灣住宅需求動向調查」2005 年第三季已購屋者資料，透過多項邏輯特模型與存活分析，藉以檢驗本文之假說。研究結果顯示，購屋者資訊搜尋管道之選擇，以商業來源與混合來源居多。購買預算較高者與有購屋經驗者較常使用商業來源。而常使用混合來源搜尋者，搜尋期間較常使用個人來源者長。此結果表示對購屋者而言，搜尋管道並非互斥，購屋者會努力使用不同管道去搜尋資訊，且個人來源使用有其限制，與一般消費性商品不同。因此，業者可以維持現有行銷管道或與口碑行銷並重，以提升溝通效率。
This study has two goals. One is to know how a homebuyer chooses information sources. The other goal is to examine the relationship between information sources and search duration. We use the homebuyers’ data of 2005Q3 acquired from “Taiwan Housing Demand Survey”. And we use multinomial logit model and survival model to test our two hypotheses. The results show that homebuyers incline to use the commercial sources and mix sources. The buyers who have more budgets or prior housing purchasing experience would like to use commercial sources. Although the personal source has its limit, people who depend on it will have shorter search duration. Therefore, in order to improve transaction efficiency, the firms could use their existing marketing channels and try to build good word-of-mouth at the same time.
期刊論文
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14.Kiel, Geoffrey C.、Layton, Roger A.(198105)。Dimensions of Consumer Information Seeking Behaviour。Journal of Marketing Research，18(2)，233-239。  new window
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16.Beatty, Sharon E.、Smith, Scott M.(1987)。External search effort: An investigation across several product categories。Journal of Consumer Research，14(1)，83-95。  new window
17.周美伶、張金鶚(20050100)。購屋搜尋期間影響因素之研究。管理評論，24(1)，133-150。new window  延伸查詢new window
18.Anglin, Paul M.(1997)。Determinants of Buyer Search in a Housing Market。Real Estate Economics，25(4)，567-589。  new window
19.Bettman, James R.、Johnson, Eric J.、Payne, John W.(1990)。A componential analysis of cognitive effort in choice。Organizational Behavior and Human Decision Processes，45(1)，111-139。  new window
20.Crane, F. G.、Lynch, J. E.(1988)。Consumer Selection of Physicians and Dentists: An Examination of Choice Criteria and Cue Usage。Journal of Health Care Marketing，8(3)，16-19。  new window
21.Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science，25(4)，283-295。  new window
22.Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing，55(1)，10-25。  new window
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26.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science，26(2)，83-100。  new window
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29.周美伶(20050600)。先前租買經驗對自住者購屋搜尋行為之影響--存活分析之應用。住宅學報，14(1)，21-39。new window  延伸查詢new window
30.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research，17(4)，454-462。  new window
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32.Cronin, F. J.(1982)。The Efficiency of Housing Search。Southern Economic Journal，48(4)，1016-1030。  new window
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34.Bansal, H. S.、Voyer, P. A.(2000)。World-of-Mouth Processes within a Services Purchase Decision Context。Journal of Service Research，3，166-177。  new window
35.Lambson, V. E.、Slade, B. A.、McQueen, G. R.(2004)。Do Out-of-State Buyers Pay More for Real Estate? An Examination of Anchoring-Induced Bias and Search Costs。Real Estate Economics，32(1)，85-126。  new window
36.Baryla, Edward A. Jr.、Zumpano, Leonard V.、Elder, Harold W.(2000)。An Investigation of Buyer Search in the Residential Real Estate Market under Different Market Conditions。Journal of Real Estate Research，20(1/2)，75-91。  new window
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會議論文
1.張愛華、蘇振昌(2000)。消費者網路資訊搜尋對購屋行為之影響。臺北市。69-88。  延伸查詢new window
2.Urbany, J. E.、Weilbaker, D. C.(1987)。A Critical Examination of Nelson's Theory of Information and Consumer Behavior。Chicago, IL。220-220。  new window
研究報告
1.財團法人資訊工業策進會(2005)。電信平臺應用發展推動計畫。臺北市。  延伸查詢new window
2.財團法人資訊工業策進會(2003)。產業電子化指標與標準研究計畫。臺北市。  延伸查詢new window
圖書
1.Arndt, J.(1976)。Word of Mouth Advertising and Informational Communication。Risk Taking and Information Handling in Consumer Behavior。Boston：Harvard University Press。  new window
2.Greene, W. H.(2002)。LIMDEP Econometric Modeling Guide: Version 8.0。Plainview, New York：Econometric Software Incorporation。  new window
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4.Cox, D. R.、Oakes, D.(1984)。Analysis of Survival Data。The Chapman and Hall Press。  new window
5.Allison, Paul D.(1984)。Event History Analysis: Regression For Longitudinal Event Data。Sage Publications。  new window
6.Katz, E.、P. F. Lazarsfeld(1956)。Personal Influence: The Part Played by People in the Flow of Mass Communication。New York：The Free Press。  new window
7.Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard University Press。  new window
8.Moore, Geoffrey A.(1995)。Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge。New York, NY：Harper Business。  new window
9.王濟川、郭志剛(2003)。Logistic迴歸模型--方法及應用。臺北：五南圖書出版有限公司。  延伸查詢new window
10.Hoyer, W. D.、Maclnnis, D. J.(2007)。Consumer Behavior。Boston：Houghton Mifflin Co。  new window
11.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。  new window
12.Lawless, J. F.(1982)。Statistical Models and Methods for Lifetime Data。New York：John Wiley and Sons。  new window
13.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
14.Maclennan, Duncan、Wood, Gavin(1982)。Information Acquisition: Patterns and Strategies。Modelling Housing Market Search。London, UK。  new window
15.Arndt, J.(1967)。Perceived Risk, Sociometric Integration and Word of Mouth in the Adoption of a New Product。Risk Taking and Information Handling in Consumer Behavior。Boston, MA。  new window
16.Clark, W. A. V.、Flowerdew, Robin(1982)。A Review of Search Models and Their Application to Search in the Housing Market。Modelling Housing Market Search。London, UK。  new window
17.Katona, George、Mueller, Eva(1954)。A Study of Purchasing Decisions。Consumer Behavior: The Dynamics of Consumer Reaction。New York, NY。  new window
18.Greene, William H.(2002)。NLOGIT Reference Guide: Version 3.0。NLOGIT Reference Guide: Version 3.0。Australia。  new window
19.Greene, William H.(2002)。LIMDEP Reference Guide: Version 8.0。LIMDEP Reference Guide: Version 8.0。Australia。  new window
其他
1.(2005)。臺灣地區房地產景氣指標，臺北市。  延伸查詢new window
2.(2005)。臺灣住宅需求動向季報，民國九十四年第三季，0。  延伸查詢new window
圖書論文
1.Wood, Gavin、Maclennan, Duncan(1982)。Search Adjustment in Local Housing Markets。Modelling Housing Market Search。Croom Helm。  new window
2.McCarthy, Kevin(1982)。An Analytical Model of Housing Search and Mobility。Modelling Housing Market Search。Croom Helm。  new window
 
 
 
 
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