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題名:關係行銷與營運績效關係之研究--以竹科半導體廠商為例
書刊名:輔仁管理評論
作者:丘宏昌 引用關係王儒瑩馬維揚
作者(外文):Chiu, Hung-changWang, Ju-yingMa, Wei-yang
出版日期:2006
卷期:13:2
頁次:頁141-160
主題關鍵詞:關係行銷相互依賴相互信任半導體產業Relationship marketingMutual trustInterdependenceThe semiconductor industry
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:65
  • 點閱點閱:10
期刊論文
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2.Bruce, M.、Leverick, F.、Litter, D.、Wilson, D.(1995)。Success Factors for Collaboration Produce Development: A Study of Suppliers of Information Communication Technology。R&D Management,25(1),33-44。  new window
3.Devlin, G.、Bleackley, M.(1998)。Strategic Alliance-Guidelines for Success。Long Range Planning,21(5),18-23。  new window
4.Enz, C. A.(1988)。The Role of Value Congruity in Intraorganizational Power。Administrative Science Quarterly,33(2),284-304。  new window
5.Espinoza, M. M.(1999)。Assessing the Cross-cultural Applicability of Service Quality Measure: A Comparative Study Between Quebec and Peru。International Journal of Service Industry Management,10(5),449-468。  new window
6.Farrelly, F. J.、Quester, P. G.(2005)。Examining Important Relationship Quality Constructs of the Focal Sponsorship Exchange。Industrial Marketing Management,34(3),211-219。  new window
7.Gounaris, S. P.(2005)。Trust and Ccommitment Iinfluences on Ccustomer Rretention: Iinsights from Bbusiness-to-Bbusiness Sservices。Journal of Business Research,58(2),126-140。  new window
8.Joiner, B. L.(1994)。Customer Focus。Executive Excellence,11(9),8。  new window
9.Lin, N. P.、Weng, James C. M.、Hsieh, Y. C.(2003)。Relational Bonds and Customer’s Trust and Commitment--A Study on the Moderating Effects of Web Site Usage。The Service Industries Journal,23(3),103-124。  new window
10.Miles, M. P.(1990)。Adaptive Communication: The Adaptation of the Seller's Interpersonal Style to the Stage of the Dyad's Relationship and the Buyer's Communication Style。The Journal of Personal Selling & Sales Management,10(1),21-28。  new window
11.Moody, P. E.(1992)。Customer Supplier Integration: Why Being an Excellent Customer Counts。Business Horizons,1992(Jul./Aug.),52-57。  new window
12.O’Callaghan, R.、Kaufmann, P. J.、Konsynski, B. R.。Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels。Journal of Marketing,56(2),45-56。  new window
13.Parker, B.、Zeira, Y.、Hatem, T.(1996)。International Joint Venture Managers: Factors Affecting Personal Success and Organizational Performance。Journal of International Management,2(1),1-29。  new window
14.Smith, B. J.、Barclay, D. W.(1999)。Selling Partner Relationships: The Role of Interdependence and Relative Influence。Journal of Personal Selling & Sales Management,61(4),21-40。  new window
15.Swan, J. E. I.、Trawick, F.、Rink, D. R.、Roberts, J. J.(1988)。Meansuring Dimensions of Purchaser Trust of Industrial Salespeople。Journal of Personnel Selling and Sales Management,8(may),1-9。  new window
16.Verhoef, Peter C.、Franses, Philip Hans、Hoekstra, Janny C.(2002)。The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?。Journal of the Academy of Marketing Science,30(3),202-216。  new window
17.Zineldin, M.、Jonsson, P.(2000)。An Examination of the Main Factors Affecting Trust/Commitment in Supplier-Dealer Relationships: An Empirical Study of the Swedish Wood Industry。The TQM Magazine,12(4),245。  new window
18.Aulakh, P. S.、Kotabe, M.、Sahay, A.(1996)。Trust and performance in cross- border marketing partnerships: A behavioral approach。Journal of International Business Studies,27(5),1005-1032。  new window
19.Geringer, J. M.、Herbert, L.(1991)。Measuring Performance of international Joint Ventures。Journal of International Business Studies,22(2),249-263。  new window
20.方世榮、江淑娟、方世杰(20020800)。夥伴關係整合模型的實證研究--以中小企業為對象。管理學報,19(4),615-645。new window  延伸查詢new window
21.Buchanan, L.(1992)。Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals。Journal of Marketing Research,29(1),65-75。  new window
22.Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2001)。Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications。Journal of Business Research,54(2),177-184。  new window
23.Huston, T. L.、Robins, E.(1982)。Conceptual and Methodological Issues in Studying Close Relationships。Journal of Marriage and the Family,1982(Nov.),901-925。  new window
24.Simpson, J. T.、Mayo, D. T.(1997)。Relationship Management: A Call for Fewer Influence Attempts。Journal of Business Research,39(3),209-218。  new window
25.Cannon, J. P.、Homburg, C.(2001)。Buyer-Supplier Relationships and Customer Firm Costs。Journal of Marketing,65(1),29-43。  new window
26.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structure Equations Models With Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
27.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
28.Jonsson, P.、Zineldin, M.(2003)。Achieving High Satisfaction in Supplier-Dealer Working Relationships。Supply Chain Management: An International Journal,8(3),224-240。  new window
29.Lusch, Robert F.、Brown, James R.(1996)。Interdependency, Contracting, and Relational behavior in Marketing Channels。Journal of Marketing,60(4),19-38。  new window
30.Mohr, J. J.、Nevin, J. R.(1990)。Communication strategies in marketing channels: a theoretical perspective。Journal of Marketing,54(4),36-51。  new window
31.Mohr, Jakki J.、Spekman, Robert E.(1994)。Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques。Strategic Management Journal,15(2),135-152。  new window
32.Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。  new window
33.Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research,32(3),348-356。  new window
34.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
35.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
36.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationship。Journal of Marketing,51(2),11-27。  new window
37.Moorman, Christine、Deshpandé, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Research Relationships。Journal of Marketing,57(1),81-101。  new window
38.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。  new window
39.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
40.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review,23(3),393-404。  new window
41.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
42.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
43.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
44.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
45.Heide, Jan B.、John, George(1988)。The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels。Journal of Marketing,52(1),20-35。  new window
46.方世榮、黃美卿(20010900)。銀行業關係價值--忠誠度模式之實證研究。輔仁管理評論,8(2),47-71。new window  延伸查詢new window
47.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
48.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
49.Rust, Roland T.、Zahorik, Anthony J.(1993)。Customer Satisfaction, Customer Retention, and Market Share。Journal of Retailing,69(2),193-215。  new window
50.Lemon, Katherine N.、White, Tiffany Barnett、Winer, Russell S.(2002)。Dynamic customer relationship management: Incorporating future considerations into the service retention decision。Journal of Marketing,66(1),1-14。  new window
51.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
52.丁學勤、陳正男、吳萬益(20041200)。總部特質、溝通、投機行為、資產專屬性對加盟關係的影響。行銷評論,1(2),1-29。new window  延伸查詢new window
53.陳正男、林素吟、丁學勤(20050800)。信任、承諾與其相關因素的關係:加盟體系的實證研究。臺灣管理學刊,5(2),209-229。new window  延伸查詢new window
會議論文
1.Dwyer, R. F.、LaGacce, R. R.(1986)。On the Nature and Role of Buyer-Seller Trust。AMA Summer Educators Conference。Chicago:American Marketing Association。40-45。  new window
學位論文
1.Jao, Y. W.(1996)。Capability Enhancement through Manufacturing Alliance(博士論文)。The University of London。  new window
圖書
1.Jackson, B. B.(1985)。Winning and Keeping Industrial Customer: The Dynamics of Customer Relationship。N.Y.:Lexington Books。  new window
2.Webster, F. E.(1991)。Industrial Marketing Strategy。New York:John Wiley and Sons。  new window
3.Williamson, O. E.(1975)。Marketing and Hierarchies: Analysis and Antitrust Implication。New York:The Free Press。  new window
圖書論文
1.Woodworth, R. S.(1928)。Psychologies of 1925。Dynamic Psychology。Worcester, MA:Clark University Press。  new window
 
 
 
 
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