| 圖書| 1. | Alexander, A.、Owers, J.、Carveth, R.(2003)。Media economics: Theory and practice。Mahwah, NJ：Lawrence Erlbaum Associates。   | | 2. | Albarran, A. B.(2002)。Media economics: Understanding markets, industries and concepts。Ames, IA：The Iowa State University Press。 | | 3. | Albarran, A. B.、Chan-Olmsted, S. M.(1998)。Global media economics: Commercialization, concentration, and integration of world media markets。Ames, IA：Iowa State University Press。 | | 4. | Doyle, Gillian(2002)。Understanding Media Economics。London：Sage。 | | 5. | Hoskins, Colin、McFadyen, Stuart、Finn, Adam(2004)。Media economics: Applying economics to new and traditional media。Sage Publications。 | | 6. | Owen, Bruce M.、Wildman, Steven S.(1992)。Video economics。Harvard University Press。 | | 7. | Picard, Robert G.(1989)。Media economics: Concepts and issues。Sage。 | |