本研究皆在探討台灣報紙對2004 年中華台北世界盃五人制足球賽的報導情形，以台灣的五家大報－民生報、自由時報、中國時報、聯合報及蘋果日報的報導內容為分析對象，分析時間自2004年11月20日至12月6日止。本研究採內容分析法，具體之結果如下：一、台灣報紙對2004年中華台北世界盃五人制足球賽的報導量，佔所有體育運動新聞的19.6% 。二、在報導體裁方面；以照片的型式最多，其次分別為一般新聞、表格、評論、花絮簡訊等，而五家報紙的報導體裁則有所不同χ2=125.175，df=16，*p<.05）。三、在報導國家對象方面;運動表現優異的隊伍都獲得較高的報紙曝光率，而中華台北則因為是地主隊，所以也獲得媒體較多的青睞，各報間對照片報導對象則有高的一致性。在報導個人對象方面；以球員最多，其次分別為球迷、行政工作人員、教練、裁判等，五家報紙照片報導個人對象則有所不同（χ2=39.872，df=20，*p<.05）。四、在文字報導內容方面；以比賽結果及評論最多，其次分別為賽前預告分析、人物球隊側寫、生活花絮等，各報紙間文字報導內容則有所不同（χ2124.264，df=48，*p<.05) 。五、運動世界透過報紙照片呈現在觀眾眼前的是較多快樂的正面景象，並且是以3 人以上人數，及動態照片較多。從以上分析，可見台灣報紙對2004 年中華台北世界盃五人制足球賽是重視的。

　　The purpose of this study was to analyze the content of Taiwanese newspapers report on the FIFA futsal world championship Chinese Taipei 2004. The content of top five newspapers- Min Sheng Daily, Liberty Times, China Times News, United Daily News and Apple Daily, were collected as the subjects for this study. The content analysis was adopted as the instrumentations of this study. The research period were from November 20, 2004 to December 6, 2004. The results were as follows: l.Taiwanese newspapers report on the FIFA futsal world championship Chinese Taipei 2004 were 19.6% of all sports news. 2.In the reported styles, photos were the most; the next, general news; and then table, comment and supplementary story. The reported styles were different among these newspapers (χ2= 12S.175, df= 16, *p<.05 ). 3. In the reported objects of nation, the better performance of a nation it would get the higher rate of media exposure. Chinese Taipei also had high media exposure as a local team. The reported objects on photos were similar among these newspapers. In the reported objects of people, the most was player; the next, audience; and then, administrative personnel, coach and referee. The reported objects of people were different among these newspapers (χ2=39.872, df=20, *p<.05). 4. In the reported contents of the articles, the most was result and comment of the competition; the next, the analysis before competition; and then, the players or team; supplementary story, etc. The themes of the reports were different among these newspapers (χ2= 124.264, df=48, *p<.05). 5.Newspapers show the sporting world to the audience by using more photos of happy scences as well as dynamic photos with more than three people on them. 　　According to the analysis above, it showed apparently that Taiwanese newspapers pay a lot of attention to the FIFA futsal world championship Chinese Taipei 2004.