本研究試圖以無線電視臺企業網站為出發，為了解無線四臺：臺、中、華、民視在核心能力與策略交互作用下，對企業網站內容設計及顧客績效影響之關聯性，竟而擬定最適無線電視臺網站經營策略模式。而研究方法主要為，一、深度訪談，了解每家無線臺目前在網站經營上運用的核心能力與策略，在訪談內容設計上參考過去相關研究文獻並以平衡計分卡四構面為輔佐，訂定適當訪談題目，而受訪對象以涉略網站工作與了解網站經營的主管為主，二、問卷調查，針對四家無線電視臺，臺、中、華及民視來進行建構與經營網站成效的研究，而評估績效的方式直接透過顧客作調查，調查內容包括顧客滿意度與忠誠度。 研究結果如下：1. 不同企業網站內容設計、組織核心能力與策略導向對顧客績效有顯著差異。2. 不同類型網站使用者會產生不同顧客績效。

Research this attempt with television station corporate website for set out, In order to understand four wireless television stations: TTV, CTV, CTS, FTV under core competence and strategy reciprocation, the ones that influence are related corporate website's content design and customer performance, drafted the rightest website's management strategy way of television station. And the research approach mainly is 1. depth interview, understand core competence and strategy used in websites manage at present in each wireless platform, consult the relevant research document of the past and construct the surface in order to assist a ruler in governing a country four parts with the balanced sccorecard, stipulate the proper interview topic and the interview is by slightly involve in the executive that websites work and understand websites manage as the main facting, 2. questionnaire investigation, focus in four wireless television station: TTV, CTV, CTS, FTV build the research of constructing and managing website's effect and the way to assess performance is investigated through the customer directly, investigate that the content includes the customer satisfaction and loyalty. The following of research result: 1. Different corporate's website's contents are design, organization's core competence and strategy to lead difference of to customer's performance. 2. Different kinds of website users will produce different customer's performance.