公立動物園作為一個社會教育機構，進行策略規劃的意義在確保運用最少資源實現物種保存與環境教育的理想，以達永續經營的目的。本文以當代動物園存在之使命為基礎，藉由策略管理的理論架構，探討公立動物園所擁有之資源的優勢與劣勢、所面臨之處境的機會與威脅，擬定達成願景的四大策略方向為：1.專注經營動物保育之核心優勢，擴大領先差距；2.關懷社會需要，拓展教育事業；3.營造活潑的工作環境，獎勵創新作法；4.實施員工訓練及績效管理，追求顧客滿意。

As an educational institution, the goal of strategic planning for a public zoo is to attain the twin ideals of species survival and environmental education with the economical use of available resources, and then to accomplish the goal of continual operation. This article, based on the zoo’s existing mission, and through the theoretical frame of strategic management, discusses the strengths and weaknesses of a public zoo’s resources as well as the opportunities and risks faced by zoos. The article details four perspectives for achieving the goals contained in the public zoo’s strategy plan, and they are: (1)enhance the leading position of the zoo by concentrating the zoo’s operation on the main strengths of species survival, (2)care for the needs of society and extend educational programs, (3)develop a lively working environment and encourage creative proposals, and (4)provide employees with on-the-job training and emply merit/fault assessments to increase the satisfaction of zoo visitors.