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題名:彈出式視窗對網路使用者注意力影響之研究
書刊名:電子商務學報
作者:曹文瑜楊惠貞曹文瓏
作者(外文):Tsao, Wen-yuYang, Hui-jenTsao, Wen-lung
出版日期:2006
卷期:8:3
頁次:頁373-392
主題關鍵詞:注意力使用者涉入網路使用行為網路成癮流行焦慮AttentionUser involvementInternet using behaviorInternet addictionFashion anxiety
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:3
  • 點閱點閱:33
網際網路的普及已改變人們的生活方式,人們只要上網就能找到所要的資訊和與人溝通。彈出式視窗軟體聊天主是藉由網際網路上多媒體的方式來溝通,是每天生活中的溝通方式之一。彈出式視窗有即時傳訊 (Instant Message ) 、廣告 (ad)、病毒(virus)等等,對於工作者不論是上班族或學生而言,大多數在工作時,常被彈出式 即時傳訊吸引,而分散其工作的注意力,此彈出式視窗程式是許多網路使用者的最愛也是最恨。本研究以Kahneman (1973) 的注意力容量理論為基礎,在探討即時傳訊 彈出式視窗對網路使用者注意力的影響因素。研究資料顯示:網路使用行為對網路成癮呈顯著正向影響;網路成癮和使用者涉入的程度對流行的焦慮程度呈顯著正向影響;網路使用行為、流行焦慮、和使用者涉入分別對注意力呈顯著正向影響;而網路成癮對注意力則呈顯著負向影響。研究結果除了可瞭解資訊科技對注意力的影響因素,並可提供後續有關研究對注意力影響因素的參考。
Nowadays internet has changed the way of people live, with regard to using computer frequently can not help without internet, people surf the Net to obtain the information, including knowledge, file and communicating with people. The pop up software includes contain Instant Messaging (IM), advertisement (ad), and virus (virus). The irritating pop_ up software is disgusted by many network users. Previous researches about attention are focused on games almostly. The study develops a research model based on the attention allocation mode1 of capacity theory" addressed by Kahneman (1973).He thought peop1e did two things at the same time. The entity will move attention from work to the main topic to probe the in­fluence factors of attention for the pop_up. The resu1ts of study show: the internet usage toward the network addiction is positive significiantly. The network addiction and involvement have a positive significiantly affect on fashion anxiety respectively. Finally, the internet usage, fashion anxiety and user Invo1vement toward the attention are positive significiant, but the addiction has a negative effect on attention. An implication of this studey will yie1d not on1y understanding the factors about the attention in information technology but a1so supporting the reference about attention fie1d in the future.
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