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題名:顧客滿意度、服務價值與關係行銷之研究--以手機通訊服務業為例
書刊名:明新學報
作者:江支璋
作者(外文):Chiang, Chih Chang
出版日期:2004
卷期:30
頁次:頁185-198
主題關鍵詞:顧客滿意度服務價值關係行銷信任承諾Customer satisfactionService valueRelationship marketingTrustCommitment
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:37
期刊論文
1.Oliver, R. L.(1981)。A congnitive model of the antecedents and consequences of satisfaction decisions。Journal of Marketing Research,17(4),460-469。  new window
2.呂鴻德、賴宏誌、謝憶文(20001200)。顧客滿意構面、品牌忠誠度與顧客終身價值關係之研究--LISREL模式之實證。中原學報,28(4),25-36。  延伸查詢new window
3.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
4.Westbrook, Robert A.(1980)。A Rating Scale for Measuring Product/Service Satisfaction。Journal of Marketing,44(4),68-72。  new window
5.Woodruff, Robert B.、Cadotte, Ernest R.、Jenkins, Roger L.(1983)。Modeling Consumer Satisfaction Process Using Experience-Based Norms。Journal of Marketing Research,20(3),296-304。  new window
6.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。  new window
7.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research,17(4),375-384。  new window
8.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
9.Moorman, Christine、Deshpande, Rohit、Zaltman, Gerald(1993)。Factors Affecting Trust in Market Relationships。Journal of Marketing,57(1),81-101。  new window
10.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
11.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
12.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
13.Singh, Jagdip(1991)。Understanding the structure of consumers' satisfaction evaluations of service delivery。Journal of the Academy of Marketing Science,19(3),223-244。  new window
14.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
15.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
16.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
會議論文
1.Czepiel, John A.、Larry, J. Rosenberg、Akerele, Adebayo(1974)。Perspectives on Consumer Satisfaction119-123。  new window
學位論文
1.蘇美惠(2002)。大台北地區行動電話用戶對其系統商滿意度與忠誠度之研究(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
2.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
3.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
4.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
圖書論文
1.Miller, J. A.(1977)。Studying Satisfaction, Modifying Models, Eliciting Expectation, Posing Problems, and Making Meaningful Measurements。The Conceptualization of consumer Satisfaction and Dissatisfaction。Cambridge, Mass:Marketing Science Institute。  new window
2.Day, R. L.(1977)。Toward a Process Model of Consumer Satisfaction。Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction。Cambridge, Mass:Marketing Science Institute。  new window
3.Hempel, Donald J.(1997)。Consumer Satisfaction with the Home Buying Process: Conceptualization and Measurement。The Conceptualization of Consumer Satisfaction and Dissatisfaction。Cambridge, Massachusetts:Marketing Science Institute。  new window
 
 
 
 
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