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題名：內部行銷機制對人力資本及關係資本之影響
書刊名：管理研究學報
作者：方世榮 引用關係／張文賢／許秋萍 引用關係
作者(外文)：Fang, Shyh-rong／Chang, Wen-hsien／Hsu, Chiu-ping
出版日期：2006
卷期：6:2
頁次：頁329-358
主題關鍵詞：內部行銷機制；人力資本；關係資本；Internal marketing mechanism；Human capital；Relationship capital
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:17
期刊論文
1.Lynn, B. E.(1998)。Intellectual capital。CMA Magazine，72(1)，10-15。  new window
2.Caruana, A.、Calleya, P.(1998)。The effect of internal marketing on organisational commitment among retail bank managers。International Journal of Bank Marketing，16(3)，108-116。  new window
3.Bowen, David E.、Lawler, Edward E. III(1995)。Empowering Service Employees。Sloan Management Review，36(4)，73-84。  new window
4.Cross, R.、Baird, L.(2000)。Technology Is Not Enough: Improving Performance by Building Organizational Memory。Sloan Management Review，41(3)，69-78。  new window
5.Ballantyne, D.(2000)。Internal Relationship Marketing: a Strategy for Knowledge Renewal。International Journal of Bank Marketing，18(6)，274-286。  new window
6.Bassi, L. J.、Buren, M. E.(1999)。Valuing Investments in Intellectual Capital。International Journal of Technology Management，18(5/8)，414-433。  new window
7.Bontis, N.(1996)。There’s a Price on Your Head: Managing Intellectual Capital Strategically。Ivey Business Journal，60(4)，40-47。  new window
8.Chebat, J. C.、Kollias, P.(2000)。The Impact of Empowerment on Customer Contact Employees' Role in Service Organizations。Journal of Service Research，3(1)，66-81。  new window
9.Chung, B. G.、Schneide, B.(2002)。Beth G Chung, Benjamin Schneider。The Journal of Services Marketing，16(1)，70-88。  new window
10.Endsley, M. R.(1995)。Measurement of Situation Awareness in Dynamic Systems。Journal of Human Factors，37(1)，65-84。  new window
11.Griffin, C. P.(2002)。Strategic Planning for the Internal Marketing and Communication of Facilities Management。Journal of Facilities Management，1(3)，237-246。  new window
12.Grönroos, C.(1997)。Keynote Paper From Marketing Mix to Relationship Marketing-Towards a Paradigm Shift in Marketing。Management Decision，35(4)，322-339。  new window
13.Laschinger, H. K. S.、Shamian, J.(1994)。Staff Nurses and Nurse Managers’ Perceptions of Job Related Empowerment and Managerial Self-Efficacy。Journal of Nursing Administration，24(10)，30-35。  new window
14.Lings, I. N.(2002)。Internal Marketing Orientation Construct and Consequences。Journal of Business Research，55，1-9。  new window
15.Maccoby, Michael(1992)。Creating an Empowered Organization。Research Technology Management，35(3)，50-51。  new window
16.O'Donnell, D.、O'Regan, P.、Coatew, B.、Kennedy, T.、Keary, B.、Berkery, G.(2003)。Human Interaction: the Critical Source of Intangible Value。Journal of Intellectual Capital，4(1)，82-89。  new window
17.Pullig, C.、Maxham, J. G.、Hair, J. F.(2002)。Salesfore Automation System: An Exploratory Examination of Organization Factors Associated with Effective Implementation and Salesfore Productivity。Journal of Business Research，55，401-415。  new window
18.Schlesinger, L. A.、Heskett, J. L.(1991)。Breaking the Cycle of Failure in Services。MIT Sloan Management Review，32(3)，17-29。  new window
19.Seybold, P. B.(2001)。Loyalty Incentives。Executive Excellence，18(7)，15。  new window
20.Storck, J.、Hill, P. A.(1999)。Knowledge Diffusion through Strategic Communities。Sloan Management Review，41(2)，63-83。  new window
21.Tasi, W.(2000)。Social Capital, Strategic Relatedness and Formation of Intra-organizational Linkages。Strategic Management Journal，21，925-939。  new window
22.Quick, J. C.(1992)。Crafting an organizational culture: Herb's hand at Southwest Airlines。Organizational Dynamics，21(2)，45-56。  new window
23.Booth, Rupert(1998)。The measurement of intellectual capital。Management Accounting，76(10)，26-28。  new window
24.Sveiby, K. E.(1998)。Intellectual Capital: Thinking Ahead。Australian Accounting Review，68(5)，18-23。  new window
25.Cooper, Jack、Cronin, John J.(2000)。Internal Marketing: A Competitive Strategy for the Long-term Care Industry。Journal of Business Research，48(3)，177-181。  new window
26.Hallowell, R.(1996)。The Relationship of Customer Satisfaction, Customer Loyalty, and Profitability: An Empirical Study。The International Journal Of Service Industry Management，7(4)，27-42。  new window
27.Ulrich, D.(1998)。Intellectual Capital=Competence x Commitment。Sloan Management Review，39，15-26。  new window
28.Sasser, W. Earl Jr.、Arbeit, Stephen P.(1976)。Selling Jobs in the Service Sector。Business Horizons，19(3)，61-65。  new window
29.Inkpen, A. C.、Dinur, A.(1998)。Knowledge Management Process and international joint ventures。Organization Science，9(4)，213-239。  new window
30.Gupta, A. K.、Govindarajan, V. J.(2000)。Knowledge Flows within Multinational Corporations。Strategic Management Journal，21(4)，473-496。  new window
31.Conger, J. A.、Kanungo, R. N.(1988)。The empowerment process: Integrating theory and practice。Academy of Management Review，13(3)，471-482。  new window
32.Hedlund, Gunnar(1994)。A model of Knowledge Management and the N-Form Corporation。Strategic Management Journal，15(Special Issue)，73-90。  new window
33.Berry, Leonard L.(1981)。The Employee as Customer。Journal of Retail Banking，3(3)，24-25。  new window
34.Guthrie, J. P.(2001)。High-involvement work practices, turnover, and productivity: Evidence from New Zealand。Academy of Management Journal，44(1)，180-190。  new window
35.Bontis, Nick(1999)。Managing Organizational Knowledge by Diagnosing Intellectual Capital: Framing and Advancing the State of the Field。International Journal of Technology Management，18(5-8)，433-462。  new window
36.Yoon, M. H.、Beatty, S. E.、Suh, J.(2001)。The effect of work climate on critical employee and customer outcomes: An employee-level analysis。International Journal of Service Industry Management，12(5)，500-521。  new window
37.Barner, R.(1994)。Enablement: The Key to Empowerment。Training and Development Journal，48(6)，33-36。  new window
38.Schneider, Benjamin、Bowen, David E.(1985)。Employee and Customer Perceptions of Service in Banks: Replication and Extension。Journal of Applied Psychology，70(3)，423-433。  new window
39.Nonaka, Ikujiro(1991)。The Knowledge-Creating Company。Harvard Business Review，69(6)，96-104。  new window
40.Kelley, Scott W.(1992)。Developing customer orientation among service employees。Journal of the Academy of Marketing Science，20(1)，27-36。  new window
41.Johnson, W. H. A.(1999)。An Integrative Taxonomy of Intellectual Capital: Measuring the Stock and Flow of Intellectual Capital Components in the Firm。International Journal of Technology Management，18(5-8)，562-575。  new window
42.George, William R.(1990)。Internal Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level。Journal of Business Research，20(1)，63-70。  new window
43.Joseph, W. Benoy(1996)。Internal Marketing Builds Service Quality。Journal of health care marketing，16(1)，54-59。  new window
44.Scott, Susanne G.、Bruce, Reginald A.(1994)。Determinants of Innovative Behavior: A Path Model of Individual Innovation in the Workplace。Academy of Management Journal，37(3)，580-607。  new window
45.Bowen, David E.、Lawler, Edward E. III(1992)。The Empowerment of Service Workers: What, Why, How, and When?。Sloan Management Review，33(3)，31-39。  new window
46.Gist, Marilyn E.、Mitchell, Terence R.(1992)。Self-efficacy: A theoretical analysis of its determinants and malleability。Academy of Management Review，17(2)，183-211。  new window
47.Berry, L. L.、Hensel, J. S.、Burke, M. C.(1976)。Improving Retailer Capability for Effective Consumerism Response。Journal of Retailing，52(3)，3-14。  new window
48.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
49.Szulanski, Gabriel(1996)。Exploring internal stickiness: Impediments to the transfer of best practice within the firm。Strategic Management Journal，17(Suppl. 2)，27-43。  new window
50.Grönroos, Christian(1994)。From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing。Management Decision，32(2)，4-20。  new window
學位論文
1.翁筱薇(2003)。內部行銷機制、智慧資本對企業經營績效之影響--以關係特徵為干擾變項(碩士論文)。國立中興大學。  延伸查詢new window
2.翁賢哲(2002)。應用團隊互動訓練促進團隊知識分享(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Egan, John、方世榮(2001)。關係行銷。五南出版社。  延伸查詢new window
2.李俊賢(2002)。經濟部工業局91年度，工業技術人才培訓計畫講義：成功推動顧客關係管理培訓班--創造高品質的服務技巧。高雄。  延伸查詢new window
3.Cahill, D. J.(1996)。Internal Marketing: Your Company's Next Stage of Growth。Binghamton, N.Y.：London：Haworth Press：Haworth Press。  new window
4.Compton, F.、George, W. R.、Gronroos, C.、Karvinen, M.(1987)。The Service Challenge: Integrating for Competitive Advantage。Chicago：American Marketing Association。  new window
5.Donaldson, B.、O’Toole, T.(2002)。Strategic Market Relationship-form Strategy to Implementation。John Wiley and Sons, Inc.。  new window
6.Edvinsson, L.、Malone, M.(1997)。Intellectual Capital。N.Y.：Harper Business。  new window
7.Haanes, K.、Lowendahl, B.(1997)。The Unit of Activity: Towards an Alternative to Theories of Firm。John WiIey & Sons Ltd.。  new window
8.Kanter, R. M.(1993)。Men and Women of Corporation。New York：Basic Books。  new window
9.Katzenbach, J. R.、Smith, D. K.(1993)。The Wisdom of Teams: Creating the High-Performance Organization。Mckinsey and Company, Inc.。  new window
10.Swezey, R. W.、Salas, E.(1992)。Teams: Their Training and Performance。Ablex Publishing Corporation。  new window
11.Zaltman, Gerald、Burger, Philip C.(1975)。Marketing Research: Fundamentals and Dynamics。New York：The Free Press。  new window
12.Grönroos, C.(2000)。Service Management and Marketing: A Customer Relationship Management Approach。New York：John Wiley and Sons Ltd.。  new window
13.Ross, J.、Ross, G.、Dragonetti, N. C.、Edvinsson, L.(1997)。Intellectual Capital: Navigating the New Business Landscape。London：Macmillan Press。  new window
14.Seybold, P. B.(2001)。The Customer Revolution: How to Thrive When Customers are In Control。Random House, Inc.。  new window
15.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。  new window
16.Grönroos, Christian(1990)。Service management and marketing: managing the moments of truth service competition。Lexington Books。  new window
17.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
圖書論文
1.Backhuijs, J. B.、Holterman, W. G. M.、Oudman, R. S.、Overgoor, R. P. M.、Zijlstra, S. M.(1999)。Reporting on Intangible Assets。International Symposium Measuring and Reporting Intellectual Capital: Experience, Issues and Prospects。Amsterdam。  new window
2.Grönroos, C.(1985)。Internal marketing: Theory and practice。Services marketing in a changing environment。Chicago：American Marketing Association。  new window
3.Gronroos, C.(1981)。Internal marketing--€“an integral part of marketing theory。Marketing of Services。American Marketing Association。  new window
 
 
 
 
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