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題名:美國銀行業運動贊助策略之分析
書刊名:大專體育
作者:黃煜 引用關係
出版日期:2006
卷期:87
頁次:頁144-151
主題關鍵詞:美國銀行業運動贊助運動行銷
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:42
期刊論文
1.Moorman, A. M.(20021130)。Naming rights deal at big-league facilities。Sports Business Journal,5(36),10-11。  new window
2.Woodward, S.(20000911)。Going for the corporate gold。Sports Business Journal,3(21),1+34。  new window
3.黃煜(20020600)。運動場上的卡位戰--全球兩大信用卡發卡組織的運動贊助策略分析。廣告雜誌,133,22+24-25。  延伸查詢new window
4.(20001113)。Banks seek branding and broader exclusivity in wake of mergers。IEG Sponsorship Report,19(22),1+4。  new window
5.Bersterin, A.(20000508)。MasterCard twines MLB, PGA, hockey。Sports Business Journal,5(3),1-50。  new window
6.(20010115)。Comerica lines up promos for year two of ballpark title。IEG Sponsorship Report,20(1),1+3。  new window
7.(2001)。IEG projection: Sponsorship spending will lag predicted economic rebound。IEG Sponsorship Report,20(24),1+4-5。  new window
8.King, B.(19990719)。MasterCard taps MLB's past。Sports Business Journal,2(13),1-5。  new window
9.King, B.(20021015)。MasterCard's poised for own memorable moment。Sports Business Journal,5(26),39。  new window
10.Lee, J.(20030728)。MasterCard, LPGA work out details of 3-year deal with global reach。Sports Business Journal,6(14),14。  new window
11.Leflon, T.(20020603)。Bonds will star in MasterCard promo。Sports Business Journal,5(6),1+33。  new window
12.Lefton, T.(20030317)。(Motor) coach of the year: Visa to roll out its biggest NASCAR promo。Sports Business Journal,5(47),11。  new window
13.Lefton, T.(20030407)。MasterCard suits up for playoffs。Sports Business Journal,5(50),4。  new window
14.Lefton, T.(20030502)。Visa's Triple Crown deal wins big at the track。Sports Business Journal,6(3),25。  new window
15.Lefton, T.(20050530)。Visa outlines its marketing plans for the 2006 Winter Games。Sports Business Journal,8(6),4。  new window
16.Liberman, N.(20021118)。Rights sector rebounds with big-buck deals。Sports Business Journal,5(30),33+38-39。  new window
17.Liberman, N.(20030512)。Mergers put banks in branding mode。Sports Business Journal,6(3),6。  new window
18.Liberman, N.(20030512)。Bank sponsorship takes turn。Sports Business Journal,6(3),6。  new window
19.Liberman, N.(20041122)。Banking of sports。Sports Business Journal,7(29),19-23。  new window
20.McCarthy, L. M.、Irwin, R.(1999)。An examination of the rationale and motives for corporate purchase of stadia and arena naming rights。The Cyber-journal of Sport Marketing。  new window
21.Mullen, L.、Lefton, T.(20050502)。Visa gives up the Crown。Sports Business Journal,8(2),1+32。  new window
22.Muret, D.(20030623)。Broad control of category helps sway Citizens。Sports Business Journal,6(9),3。  new window
23.(20010115)。Newest property/casualty ties reflect expanded product offerings。IEG Sponsorship Report,20(1),1+4。  new window
24.Petrecca, L.(19990830)。Visa's biggest-ever NFL push gets mil budget。Advertising Age,70(36),1-2。  new window
25.(20041227)。Sponsorship spending to see biggest rise in five years。IEG Sponsorship Report,23(24),1+4。  new window
26.Stuart, J.(20030324)。Mastercard charges ahead with soccer。Sports Business Journal,5(48),27。  new window
27.Cornwell, T. B.(1995)。Sponsorship-linked marketing development。Sport Marketing Quarterly,4(4),13-24。  new window
圖書
1.程紹同(2001)。第5促銷元素:運動贊助行銷新風潮。臺北:滾石文化。  延伸查詢new window
其他
1.(20030827)。Wachovia renews sponsorship agreement with Miami Dolphins; company becomes Dolphins exclusive sponsor in the financial services category,http://www.sponsorship.com/News/content/4399.asp, 2003/11/02。  new window
2.Weinberg, A.(20030828)。Quarter bankers: The new sports sponsorships,http://www.forbes.com/2003/08/28/cx_aw_0828one.html, 2003/09/14。  new window
3.(20030814)。Andre Agassi and American Express pair up to promote the company's US Open sponsorship and special cardmember benefits,http://www.sponsorship.com/News/content/4346.asp, 2003/11/02。  new window
4.(20030313)。MasterCard announces extension of unprecedented commitment to soccer's five most prestigious events,http://www.sponsorship.com/News/content/3871.asp, 2003/11/02。  new window
5.(20001009)。Olympic sponsorship breaks records,http://www.adage.com/news.cms?newsId=14899, 2003/08/22。  new window
 
 
 
 
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