The teacher as the researcher conducted action research for two years at the first general education class of 〈Appreciation of Visual Art〉and sophomore general education class of 〈 Art Performance and Conception 〉 in National Hualien Teachers College from September 2002 to July 2004. The purpose of this study was to develop two art curriculum programmes in general education. This paper was focused on exploring ‘why to teach, what to teach and how to learn’ in visual arts, including concepts for curriculum design, content for teaching and methods for learning. The researcher developed the concept of ‘aesthetic caring’ from the classroom practice, and employed multiple creative strategies of art learning, such as theme-based study, worksheets for each week, personal art diary, group study in art topics, and whole class notes (CD version), in order to inspire students’ artistic sensibility, creativity and critical thinking, further to foster and to achieve students’ autonomous learning and cooperative learning skills. Finally, based on research findings and teaching reflection, the researcher established a website and recommended two curriculum programmes for teaching-learning visual arts in general education.