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題名:臺鐵客車及嘟嘟列車服務品質之探究
書刊名:觀光旅遊研究學刊
作者:鍾志強 引用關係吳彥璋
作者(外文):Chung, Chih-chiangWu, Yen-chang
出版日期:2006
卷期:1
頁次:頁39-53
主題關鍵詞:服務品質行前期望服務品質實際感受臺灣鐵路管理局Expectation of service qualityPerception of service qualityTaiwan railway administration
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:35
  • 點閱點閱:24
本研究旨在探究臺灣鐵路管理局的服務品質,研究對象為臺鐵列車與嘟嘟列車的遊客,問卷共發放500份,其中有效問卷為491份。回收的問卷分別以因素分析、信度分析及t檢定等統計方法進行。研究結果發現: 一、在行前期望上,臺鐵客車遊客對安全、無故障的車輛來行駛、車廂乾淨且清潔、按照班表時間準時發車與抵達重視度較高。嘟嘟列車遊客對車廂乾淨且清潔、車廂環境舒適、禁煙成效甚佳的重視度較高。 二、在實際感受上,臺鐵客車遊客對服務人員及列車長服裝儀容整齊、臺鐵以安全、無故障的車輛來行駛、臺鐵車站站內的站牌資訊與標示清楚正確的得分較高。嘟嘟列車遊客對禁煙成效、按照班表時間準時發車與抵達、服務人員服裝儀容整齊的滿意程度得分較高。
This study evaluated the service quality of the Taiwan Railway Administration. The research targets included the passengers of Taiwan Railway Train and that of Taiwan Railway's Do-Do Train. At last, 491 questionnaires were effective out of the 500 questionnaires distributed. This research applied factor analysis, reliability analysis and t-test and concluded that: (1) the expectation of service quality of the passengers of Taiwan Railway Train focused more on the safety of the train, the sanitation of the train and the condition of on-schedule of the train; yet, the expectation of service quality of the passengers of Do-Do train concentrated more on the sanitation of the train, the comfortableness of the train and the condition of smoking free. And (2) the perception of service quality of the passengers of Taiwan Railway Train considered more on the appearance of the service persons, the safety of the train and the accuracy of the train information; yet, the perception of service quality of the passengers of Do-Do train valued more on the condition of smoking free, the state of on-schedule of the train and the appearance of service persons.
期刊論文
1.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。  new window
2.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。  new window
3.Storbacka, K.、Strandvik, T.、Gronroos, C.(1994)。Managing Customer Relationship for Profit: the Dynamics of Relationship Quality。International Journal of Service Industry Management,5(5),21-38。  new window
4.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
5.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
6.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
學位論文
1.丁國璽(2003)。影響飯店業服務品質因素之研究(碩士論文)。朝陽科技大學。  延伸查詢new window
2.張峰菘(2004)。市場區隔下之消費者行為意向--以台灣鐵路運輸為例(碩士論文)。國立成功大學。  延伸查詢new window
3.林竣曜(2004)。運用線性結構模式探討服務品質、顧客滿意度、轉換成本與顧客忠誠度之關聯性--以台鐵東部幹線為例(碩士論文)。國立東華大學。  延伸查詢new window
4.陳世章(2005)。休閒觀光旅客對台鐵服務需求之研究--以南迴鐵路為例(碩士論文)。義守大學。  延伸查詢new window
5.蘇恆毅(2001)。大台北都會區高運量大眾捷運系統服務品質、顧客滿意度與購後行為之研究(碩士論文)。國立海洋大學。  延伸查詢new window
6.蘇元含(2003)。運用線性結構模式探討服務品質對顧客滿意度與顧客忠誠度之影響--以中油加油站為例(碩士論文)。國立東華大學。  延伸查詢new window
7.林煥堂(2002)。台鐵關鍵經營改善策略之研究(碩士論文)。國立成功大學。  延伸查詢new window
8.鄭淼生(1994)。旅客滿意因素分析之實證研究以臺鐵臺汽旅客為例(碩士論文)。國立交通大學。  延伸查詢new window
9.余駿祺(2003)。顧客滿意度對顧客忠誠度影響之研究--以台17線公路客運業為例(碩士論文)。國立成功大學。  延伸查詢new window
10.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
11.廖明豊(2003)。東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究(碩士論文)。南華大學。  延伸查詢new window
12.黃鴻斌(2003)。健康體適能俱樂部會員參與動機、顧客滿意度及忠誠度關聯性之研究--以金牌健康體適能俱樂部為例(碩士論文)。南華大學。  延伸查詢new window
13.林怡安(2002)。以遊客滿意度探討博物館服務品質之研究--以國立自然科學博物館為例(碩士論文)。南華大學。  延伸查詢new window
圖書
1.許淑寬、陳慧姮(2003)。服務管理。高立圖書。  延伸查詢new window
2.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
3.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
圖書論文
1.Armistead, C. G.(1985)。Introduction to Service Operation。Operations Management in Service and the Public Sector。New York:John Wiley and Son Ltd.。  new window
 
 
 
 
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