The purpose of this article is to examine the regulation regarding the Japanese Antimonopoly Law’s being against the abuse of dominant bargaining position. First, we begin by attempting to analyze the background and types of firms that have ongoing business relationships, where one party has a relatively dominant bargaining position over the other party. Any conduct, where the stronger party takes advantage of that position, and where the latter is obliged to accept the former’s requests even if they are excessively disadvantageous to the latter, is illegal and constitutes unfair trade. Secondly, by focusing on the incompleteness of information between firms and consumers, we will introduce the regulation concerned with the prohibition of misleading representations, the obligation to provide information, and the rules regarding the fair competition codes. Finally, based on the above-mentioned explanations, we will offer some advice regarding the regulation of the Fair Trade Law, and how it can serve as valuable reference to the Fair Trade Commission.