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R.(2004)。Measuring E-commerce Success: A Applying the DeLone and McLean Information Systems Success Model。International Journal of Electronic Commerce,9(1),31-47。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Armstrong, Arthur G.、Hagel, John III(1997)。Net Gain: Expanding Markets through Virtual Communities。The McKinsey Quarterly,1,140-153。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Khattak, A. J.、Yim, Y.、Prokopy, L. S.(2003)。Willingness to pay for travel information。Transportation Research Part C,11,137-159。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Mobasher, B.、Cooley, R.、Srivastava, J.(200008)。Automatic Personalization Based on Web Usage Mining。Communications of the ACM,43(8),142-151。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Walsh, John、Godfrey, Sue(2000)。The Internet: A New Era in Customer Service。European Management Journal,18(1),85-92。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Negash, S.、Ryan, T.、Igbaria, M.(2003)。Quality and effectiveness in web-based customer support systems。Information and Management,40(8),757-768。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Dayal, S.、Landesberg, H.、Zeisser, M.(1999)。How to Build Trust Online。Marketing Management,8(3),64-69。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Methlie, L. B.、Nysveen, H.(1999)。Loyalty of on-line bank customers。Journal of Information Technology,14(4),375-386。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal,17(3),252-264。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Armstrong, A. 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Bruce(1995)。Service Quality: A Measure of Information Systems Effectiveness。MIS Quarterly,19(2),173-187。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Amit, Raphael、Zott, Christoph(2001)。Value creation in e-business。Strategic Management Journal,22(6/7),493-520。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Peppers, Don、Rogers, Martha、Dorf, Bob(1999)。Is Your Company Ready for One-To-One Marketing?。Harvard Business Review,77(1),151-160。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society,13(1),43-54。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual Communities and Society: Toward an Integrative Three Phase Model。International Journal of Information Management,17(4),261-270。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly,27(1),51-90。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Preece, Jenny(2001)。Sociability and usability in online communities: Determining and measuring success。Behaviour & Information Technology,20(5),347-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | DeLone, William H.、McLean, Ephraim R.(1992)。Information Systems Success: The Quest for the Dependent Variable。Information Systems Research,3(1),60-95。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Goodhue, Dale L.、Thompson, Ronald L.(1995)。Task-Technology Fit and Individual Performance。MIS Quarterly,19(2),213-236。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Trevino, Linda Klebe、Webster, Jane(1992)。Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts。Communication Research,19(5),539-573。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Kettinger, William J.、Lee, Choong C.(1994)。Perceived Service Quality and User Satisfaction with the Information Services Function。Decision Sciences,25(5/6),737-766。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Szajna, Bernadette(1996)。Empirical evaluation of the revised technology acceptance model。Management Science,42(1),85-92。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Lin, Judy Chuan-Chuan、Lu, Hsipeng(2000)。Towards an understanding of the behavioural intention to use a web site。International Journal of Information Management,20(3),197-208。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Surprenant, Carol F.、Solomon, Michael R.(1987)。Predictability and Personalization in the Service Encounter。Journal of Marketing,51(2),86-96。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Pasa, M.、Shugan, S. M.(1996)。The Value of Marketing Expertise。Management Science,42(3),370-388。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Ng, Hooi-Im、Pan, Ying-Jie、Wilson, T. D.(1998)。Business Use of The World Wide Web: A Report on Further Investigations。International Journal of Information Management,18(5),291-314。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | 洪懿妍(2000)。實體企業宣告虛擬大戰。天下雜誌。 延伸查詢![new window](/gs32/images/newin.png) | 37. | 童啟晟(2001)。客戶關係管理。資訊與電腦雜誌。 延伸查詢![new window](/gs32/images/newin.png) | 38. | Duncan, O. D.(1986)。Path Analysis: Sociological Example。American Journal of Sociology,72(1),1-16。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Dutta, S.、Biren, B.(2001)。Business Transformation on the Internet: Results from the 2000 Study。European Management Journal,19(5),449-462。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | Hirsh, H.、Basu, C.、Davison, B. D.(2000)。Learning to Personalize。Communications of the ACM,102-106。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Kang, D.、Santhanam, R.(2004)。A Longitudinal Field Study of Training Practices in a Collaborative Application Environment。Journal of Management Information Systems,20(3),257-281。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Lu, H.(1994)。A Preliminary Study of Student Responses to Different CIS Course Teaching Strategies。Journal of Computer Information Systems,31-36。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | Novak, T. P.、Hoffman, D. L.、Yung, Y. F.(2000)。Modeling the Flow Construct in Online Environments: A Structure Modeling Approach。Marketing Science,19(1),22-42。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Simon, H.、Butscher, S.(2001)。Individualized Pricing: Boosting Profitability with the Higher Art of Power Pricing。European Management Journal,19(2),109-114。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Srinivasan, A.(1995)。Alternative Measures of System Effectiveness: Associations and Implication。MIS Quarterly,9(3),243-253。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Laudon, K. C.、Traver, C. G.(2002)。E-Commerce: Business, Technology, Society。Boston:Addison Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Li, Ching-Chun(1975)。Path Analysis, A primer。Pacific Grove, CA:The Boxwood Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Davenport, Thomas H.、Beck, John H.(2001)。“The Atte ntion Economy: Understanding the New Currency of Business”。The Attention Economy: Understanding the New Currency of Business。Boston, Massachusetts:Harvard Business School Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | 林欽榮(2002)。消費者行為。臺北:揚智文化事業股份有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 5. | Siegel, D.(1999)。Future your enterprise: Business strategy in the age of the e-customer。New York:John Wiley & Son。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Pine, B. J. II、Gilmore, J. H.(1999)。The experience economy: Work is theatre and every business a state。Harvard Business School Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Kalakota, R.、Robinson, M.(1999)。E-Business: Roadmap for Success。Reading, Mass.:Pearson Educational。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Lewin, Kurt、Cartwright, Dorwin(1951)。Field theory in social science: Selected theoretical papers。Harper & Row。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Hanson, Ward A.(2000)。Principles of internet marketing。South-Western College Publishing。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Rayport, J. E.、Jaworski, B. J.、Rayport, J. F.(2001)。E-commerce。E-commerce。Boston, MA。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Bayler, M.、Stoughton, D.(2001)。Promiscuous Customers: Invisible Brands。Promiscuous Customers: Invisible Brands。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Laudon, K. C.、Laudon, J. P.(1999)。Essentials of Management Information Systems。Essentials of Management Information Systems。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Modahl, M.(1999)。Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers。Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Peppers, D.、Rogers, M.(1997)。Enterprise One to One。Enterprise One to One。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Strauss, J.、Frost, R.(1999)。Marketing on the Internet。Marketing on the Internet。0。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Ray, M. K.(1973)。Marketing communication and the hierarchy-of-effects。New models for mass communication research。Beverly Hills, CA:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Olshavsky, Richard W.(1985)。Perceived Quality in Consumer Decision Making: An Integrated Theoretical Perspective。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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