This study investigates consumers’ preference and purchasing willingness on the digital inkjet printing innovation products. Digital inkjet printing is a revolutionary innovation of fabric printing technology in the textile manufacturing and production process. The digital inkjet printing can be utilized to effectively monitor the textile printing quality as well as solving the traditional fabric printing minimum quantity issue, and reduces the development time of the textile product. In response to the quick manufacturing, more varieties with small batches, versatile quality products, unique and personal style market of the global textile industry, enterprises should more emphasize on the generally accepted and preferred colors or design elements, and collect and analyze consumers’ preference so that designers can use the data as significant evidence during developing new products. In this study, there are 12 pictures featuring product designs in 4 different styles and colors of different chroma to analyze how consumers favor to each one of the different combinations. The result indicates that the group, which is relatively older in average age with higher monthly income and monthly controllable income, has quite distinct preference in images of classic and modern designs in bright, cool/warm colors mixing with silky, soft and smooth hand-feel material. The other group, which is below 30 years old in average age with below average monthly income and monthly controllable income, shows clear preference to self-brand, modern design in mid/high chroma, cool/warm mixed colors, however, their preference to material is not obvious. The findings for the different designs preference and pricing tolerance to various products of several consumer groups can be utilized for future strategic planning or new product development on the application of the innovative digital inject printing technology.