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題名:清境國民賓館旅客投宿體驗之研究
書刊名:真理觀光學報
作者:孫復薇梁志欽
作者(外文):Sun, Fu-weiLiang, Zeng-chin
出版日期:2007
卷期:5
頁次:頁17-30
主題關鍵詞:國民旅舍投宿體驗重要-表現程度分析法HostelExperienceImportant-performance analysis
原始連結:連回原系統網址new window
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  • 共同引用共同引用:5
  • 點閱點閱:55
本研究之目的在於探討國民旅舍旅客於投宿前後預期程度與滿意程度之差異情形。本研究以南投縣清境國民賓館之住宿旅客作爲研究對象,並以便利抽樣之方式進行問卷調查。使用之統計方法包括敘述性統計分析及重要-表現程度分析法。研究結果發現:此次受訪旅客女性稍多於男性,年齡層以30-39歲者爲最多,軍公教族群爲清境國民賓館的主要客源,居住地則以中部及北部較多,且以第一次住宿清境國民賓館之旅客爲最多,同伴大多是家人。在重要-表現程度上,客房設備暨空間、餐飲設備暨空間、訂房暨人員服務、櫃檯/總機暨人員服務、環境暨空間舒適、賓館之安全及隱私性等六項屬於表現良好且應繼續保持之項目,而停車空間、安全消防及逃生設備、交通接駁服務、交通易達性、餐飲(具)清潔及客房清潔與衛生等六項則爲旅客認爲重要而實際表現不如期待之項目,建議經營單位應列爲首要之改善重點。
The purpose of this study was to understand anticipated variations existed between hotel guests' expectation prior to the staying and their satisfaction of a guest house. Ching-Jing Hostel, which is located in Nanton Country, was used as a study site to determine visitor's expectations and levels of satisfaction toward the accommodation facilities. Questionnaire was administered to visitor respondents who are located by convenience sampling method. A descriptive approach was employed in the analysis of data and presented using important-performance method. Study results indicate that the majority of respondents were comprised by female, people of 30-39 years old and people served as soldiers, civil servants and teachers. Interviewed visitors are mostly from the central and northern Taiwan. Firt-time visitors to Ching-Jing Guest House dominate the interviewee group and nearly half of them travel with family. By applying the important-performance method in data interpretation, 6 items were rated favourably, including accommodation facility, food and beverage facility, services provided by reservation staff, receptionists and operators, overall environment and comfortable space as well as safety and privacy. However, 6 items that were identified as being important by staying guests require improvements; these involve the availability of parking space, hydrant and emergency equipments, shuttle service, accessibility, tableware hygiene and room cleanliness.
期刊論文
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2.林瑩昭、沈芳宜、陳靜怜(20041200)。清境農場居民對觀光發展影響認知之研究。餐旅暨家政學刊,1(2),203-218。new window  延伸查詢new window
3.Yesawich, P. C.(1988)。Planning: the second step in market development。Cornell Hotel and Restaurant Administration Quarterly,28(4),71-81。  new window
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會議論文
1.黃章展、李素馨、侯錦雄(1999)。應用重要--表現程度分析法探討青少年觀光遊憩活動需求特性。1999休閒、遊憩、觀光研究成果研討會,(會議日期: 1999)。臺北:中華民國戶外遊憩學會。99-113。  延伸查詢new window
學位論文
1.陳學先(1993)。新加坡香港臺灣三地國際觀光旅館經營策略之比較研究(碩士論文)。國立中正大學。  延伸查詢new window
2.巫立宇(1991)。臺灣國際觀光旅館業之關鍵成功因素分析(碩士論文)。國立政治大學。  延伸查詢new window
3.沈軒睿(2004)。政府因應清境地區民宿過度發展對策之研究(碩士論文)。中華大學。  延伸查詢new window
4.林煥銘(2004)。比較觀光渡假旅館與一般渡假旅館顧客滿意度之影響因素研究(碩士論文)。世新大學,臺北市。  延伸查詢new window
5.高麗真(1993)。國民旅舍住宿旅客市場特性之研究(碩士論文)。逢甲大學。  延伸查詢new window
6.孟德芸(1988)。企業成功關鍵要素之研究--以個人電腦產業為實證(碩士論文)。國立中興大學。  延伸查詢new window
7.李忠星(1993)。休閒渡假中心經營成功關鍵因素之研究(碩士論文)。文化大學,臺北市。  延伸查詢new window
8.范文偉(1994)。休閒產業經營之關鍵成功因素分析--以台灣職業棒球業為實證(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.交通部觀光局(1986)。國民旅遊叢書--國民旅舍簡介。臺北:交通部觀光局。  延伸查詢new window
2.交通部觀光局(1987)。中華民國觀光事業紀實。臺北:交通部觀光局。  延伸查詢new window
3.交通部觀光局(2004)。2003年國人旅遊狀況調查。臺北:交通部觀光局。  延伸查詢new window
4.交通部觀光局(2005)。一般旅館名錄。臺北:交通部觀光局。  延伸查詢new window
5.政大商學院(1991)。我國重要服務產業研究專案報告:旅館業現況調查及未來發展策略。臺北:中央經濟究院。  延伸查詢new window
6.施志宜(1995)。餐業經營成功關鍵因素之研究--以西式速食業為實證。臺北:揚智文化事業股份有限公司。  延伸查詢new window
7.逢甲大學土地管理系(1991)。國民旅舍經營成效評估研究。臺北:交通部觀光局。  延伸查詢new window
8.陳哲次(2004)。旅館設備與維護。臺北:揚智文化事業股份有限公司。  延伸查詢new window
9.吳思華(1988)。產業政策與企業策略:臺灣地區產業發展歷程。中國經濟研究所。  延伸查詢new window
10.劉修祥(2000)。觀光導論。臺北:揚智文化出版社。  延伸查詢new window
11.Sasser, W. E.、Olsen, R. P.、Wyckoff, D. D.(1978)。Management of Service Operations: Text, Cases and Readings。Boston:Allyn and Bacon, Inc.。  new window
12.Aaker, David A.(1984)。Strategic Market Management。John Wiley & Sons。  new window
 
 
 
 
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