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題名：個人化行銷：資訊時代的網路信賴機制
書刊名：新聞學研究
作者：戴皖文 引用關係
作者(外文)：Day, Wan-wen
出版日期：2006
卷期：89
頁次：頁1-35
主題關鍵詞：行銷傳播；社會控制；信任；個人化；資訊科技；Marketing communication；Social control；Trust；Individualization；Information technology
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:8
  • 點閱點閱:37
近年來因為社會差異性擴大，大眾行銷已逐漸失靈，個人重新掌握資訊自主權並廣開資訊接收管道，重建行銷策略的概念與做法成為企業共識。本文聚焦於「個人化行銷」概念，觀察企業如何蒐集、處理、分析個人資訊並依所得結果提供所需商品和資訊。研究核心議題包括：在晚現代（late modernity）時空環境下，個人化行銷策略與執行工具如何進行社會控制？而個人自主又如何被企業收編？何謂角色定位？其過程對個人自主造成什麼樣的影響？以上議題沿著「資訊自主權」角度討論，觀察企業如何操控個人資訊以贏得顧客忠誠，再進而影響其資訊選擇，發展個人化的信賴機制。
This article examines the impact of information and communication technologies (ICTs) on global processes. New technology, I argue, has given global corporations even more power to transform basic patterns of human life. ICTs empower these companies to personalize the information customers receive, and this technological advance has built up a global “confidence” system filtering what people see and hear. This global system has greatly influenced human interaction and the communal life of people. It also limits human agency in any market relationship.
期刊論文
1.Papadopoulou, Panagiota、Andreou, Andreas、Kanellis, Panagiotis、Martakos, Drakoulis(2001)。Trust and Relationship Building in Electronic Commerce。Internet Research: Electronic Networking Applications and Policy，11(4)，322-332。  new window
2.Reinartz, W. J.、Kumar, V.(2002)。The Mismanagement of Customer Loyalty。Harvard Business Review，80(7)，86-94。  new window
3.Zeithaml, Valarie A.、Rust, R. T.、Lemon, K. N.(2002)。The Customer Pyramid: Creating and Serving Profitable Customers。California Management Review，43(4)，118-142。  new window
4.Reichheld, Frederick F.、Markey, Robert G. Jr.、Hopton, Christopher(2000)。The Loyalty Effect: The Relationship between Loyalty and Profits。European Business Journal，12(3)，134-139。  new window
5.Mulhern, F. J.(1999)。Customer Profitability Analysis: Measure, Concentration, and Research Directions。Journal of Interactive Marketing，13(1)，25-40。  new window
6.Gupta, S.、Lehmann, D. R.(2003)。Customers As Assets。Journal of Interactive Marketing，17(1)，9-24。  new window
7.Reed, A.、Bolton, L.(2005)。The Complexity of Identity。MIT Sloan Management Review，46(3)，18-22。  new window
8.Porter, M. E.(2001)。Strategy and the Internet。Harvard Business Review，79(3)，63-78。  new window
9.Reinartz, Werner J.、Kumar, V.(2000)。On the Profitability of Long-life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing。Journal of Marketing，64(4)，17-35。  new window
10.Grabner-Kraeuter, S.(2002)。The role of consumers’ trust in online-shopping。Journal of Business Ethics，39，43-50。  new window
11.Schultz, D. E.、Bailey, S.(2000)。Customer/brand loyalty in an interactive marketplace。Journal of Advertising Research，40(3)，41-52。  new window
12.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review，78(4)，105-113。  new window
13.Porter, Michael E.、Millar, Victor E.(1985)。How Information Gives You Competitive Advantage。Harvard Business Review，63(4)，149-160。  new window
14.Jain, Dipak、Singh, Siddhartha S.(2002)。Customer Lifetime Value Research in Marketing: A Review and Future Directions。Journal of Interactive Marketing，16(2)，34-47。  new window
15.Narayandas, Das、Rangan, V. Kasturi(2004)。Building and Sustaining Buyer-seller Relationships in Mature Industrial Markets。Journal of Marketing，68(3)，63-77。  new window
16.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science，28(1)，150-167。  new window
17.Wellman, Barry(2001)。Physical place and cyberplace: The rise of personalized networking。International Journal of Urban and Regional Research，25(2)，227-252。  new window
18.Caldwell, J.(2001)。Introduction: Cultural Studies and Global Political Economies of Television and Digital。Emergences，11(1)，5-11。  new window
19.Dekimpe, M. G.、Steenkamp, J.-B. E. M.、Mellens, M.、Abeele, P. V.(1997)。Decline and Variability in Brand Loyalty。International Journal of Research in Marketing，14(5)，405-420。  new window
20.Dibb, S.(2001)。New Millennium, New Segments: Moving towards the Segment of One?。Journal of Strategic Marketing，9，193-213。  new window
21.Ferguson, G.、Mathur, S.、Shah, B.(2005)。Evolving from Information to Insight。MIT Sloan Management Review，46(2)，50-58。  new window
22.Kumar, V.、Ramni, G.、Bohling, T.(2004)。Customer Lifetime Value Approaches and Best Practice Applications。Journal of Interactive Marketing，18(3)，60-72。  new window
23.Mason, C. H.(2003)。Tuscan Lifestyles: Assessing Customer Lifetime Value。Journal of Interactive Marketing，17(4)，54-60。  new window
24.Peppers, D.、Rogers, M.(1999)。In Vendors We Trust。Sales and Marketing Management，151(11)，30-32。  new window
25.Prahalad, C. K.、Ramaswamy, V.(2004)。The Next Practice in Value Creation。Journal of Interactive Marketing，18(3)，5-14。  new window
26.Rothenberg, R.(2000)。Faulty Ideas of Web Branding Haunt Big Portals Like Yahoo!。Advertising Age，71(38)，36-39。  new window
27.Seybold, P. B.(2001)。Get Inside the Lives of Your Customers。Harvard Business Review，79(5)，80-91。  new window
圖書
1.劉美琪(2004)。行銷傳播概論。臺北市：雙葉書廊。  延伸查詢new window
2.Seligman, A. B.(1997)。The Problem of Trust。Princeton, NJ：Princeton University Press。  new window
3.Gilmore, J. H.、Pine, B. J.(2000)。Markets of One: Creating Customer-unique Value through Mass Customization。Boston, MA：Harvard Business School Publishing。  new window
4.Godin, S.(2003)。Purple Cow: Transform Your Business by Being Remarkable。New York：Portfolio/ Penguin Group (USA) Inc.。  new window
5.Duguid, Paul、Brown, John Seely(2000)。The social life of information。Harvard Business School Press。  new window
6.Shapiro, Andrew L.(1999)。The Control Revolution—How the Internet is Putting Individuals in Charge and Changing the World We Know。New York, NY：A Century Foundation Book。  new window
7.Peppers, D.、Rogers, M.(1999)。The One to One Manager。New York：Doubleday。  new window
8.Camiller, P.、Beck, U.、Beck-Gernsheim, E.(2002)。Individualization: Institutionalized Individualism and Its Social and Political Consequences。SAGE Publications。  new window
9.Negroponte, Nicholas(1995)。Being Digital。New York：Alfred A. Knopf。  new window
10.Sunstein, Cass R.(2001)。Republic.com。Princeton University Press。  new window
11.Luhmann, N.(1979)。Trust and Power: Two Works。Chichester。  new window
12.Reichheld, Frederick F.、Teal, Thomas(1996)。The Loyalty Effect: The Hidden Force behind Growth Profits, and Lasting Value。Boston：Harvard Business School Press。  new window
13.Beniger, J. R.(1986)。The Control Revolution: Technological and Economic Origins of the Information Society。Cambridge, MA：Harvard University Press。  new window
14.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
15.Jordan, Tim(1999)。Cyberpower: The Culture and Politics of Cyberspace and the Internet。Routledge。  new window
16.Beck, Ulrich、Ritter, Mark(1992)。Risk Society。London：Sage。  new window
17.Sunstein, C.(2002)。網路會巔覆民主嗎？。網路會巔覆民主嗎？。臺北。  延伸查詢new window
18.Schultz, D.、Schultz, H.(2004)。IMC - The Next Generation。IMC - The Next Generation。New York。  new window
圖書論文
1.孫治本(2001)。個人主義化與第二現代。中國學術。new window  延伸查詢new window
 
 
 
 
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