近年來，我國工藝產業在文化創意產業政策的鼓勵下，已進而發展出獨具特色的個別文化產業，其中一個經營傳統代工多年的臺灣企業－法藍瓷，企圖突破傳統產業的印象，推出自有品牌，其產品特色為融合西方「新藝術」的流暢造形和東方意象風格的精緻手繪立體瓷器造形。法藍瓷自推出首批產品後，即因其設計風格與精緻品質而廣受國際各界的肯定，是國內新興文化創意產業自創品牌成功轉型的實例。 「新藝術」盛行於19世紀末、20世紀初，這個藝術運動走入社會，徹底地將藝術風格與生活緊密結合起來，並形成全面性及整體性的風格影響。法藍瓷產品造形參考了「新藝術」設計運動的風格，除展現流暢線條外，法藍瓷以大自然為表現主題，強調裝飾特徵，以象徵意象傳達精神內涵，並且融合了東西方的設計美學，輕易地跨越區域性的藩籬、消泯文化的差異，因而能夠在東西方都獲得廣泛的歡迎。本文擬以歷史研究途徑與比較的觀點，分析並評估「新藝術」的特質及對法藍瓷的影響，以提供未來研究臺灣工藝產業結合西方設計風格實施產業轉型的參考。

In recent years, the ROC craft industries have already developed the distinctive specific cultural industries under the encouragement of the government cultural creatural creative industrial policy. One of those industries, Franz, a traditional enterprise of porcelain, attempted to change the image of the traditional industry and initiate its own brand. Franz also combined the style of the Art Nouveau and oriented image style to produce three-dimensional painting porcelain. Franz, whose first products receive the good remark from international markets for their unique design and exquisite quality, became a live example of successful transformation of ROC traditional cultural industrial. Art Nouveau movement was popular from the late of the 19th century to the early 20th century. This art movement penetrated into the society, and combined artistic style and life together completely, and formed the comprehensive and integrated influence. The product design of Franz has consulted the style of Art nouveau. We can see the same design factors, such as the smooth lines, the topic of nature, the ornament characteristic and transmit spiritual meaning by the symbolize image. These factors which merged the orient and west design aesthetics, have crossed over the regional hedge and subdued the culture difference easily, this is the reason why Franz becomes popular all over the world. This article try to analyses and assess the influence of Art Nouveau on Franz by historical and comparative approach in order to provide the lessons for traditional industry transformation in combing western design style.