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題名：競爭廠商之產品策略與網路通路策略
書刊名：管理學報
作者：陳其美 引用關係／周善瑜 引用關係／蕭橹／陳碧麗
作者(外文)：Chen, Chyi-mei／Chou, Shan-yu／Hsiao, Lu／Chen, Pi-li
出版日期：2007
卷期：24:2
頁次：頁113-134
主題關鍵詞：網際網路；配銷通路；產品策略；Internet channels；Distribution channels；Product strategy
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:6
  • 點閱點閱:116
期刊論文
1.Balasubramanian, S.(1998)。Mail versus mall: A strategic analysis of competition between direct marketers and conventional retailers。Marketing Science，17(3)，181-195。  new window
2.Alba, J.、Weitz, B.、Janiszewski, C.、Sawyer, A.、Wood, S.、Lutz, R.、Lynch, John(1997)。Interactive Home Shopping: Consumer, Retailer, and Manufacture Incentives to Participate in Electronic Marketplace。Journal of Marketing，61(3)，38-53。  new window
3.Bakos, Yannis、Brynjolfsson, Erik(2000)。Bundling and Competition on the Internet。Marketing Science，19(1)，63-82。  new window
4.周善瑜、楊欣怡(20020400)。以網際網路區別消費者之最適通路設計。管理學報，19(2)，209-241。new window  延伸查詢new window
5.Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing，17(1)，55-78。  new window
6.Peterson, R. A.、Balasubramarian, S.、Bronnenberg, B. J.(1997)。Exploring the implications of the internet for consumer marketing。Journal of the Academy of Marketing Science，35(4)，329-346。  new window
7.Lynch, John G. Jr.、Ariely, Dan(2000)。Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution。Marketing Science，19(1)，83-103。  new window
8.Bakos, J. Yannis(1997)。Reducing Buyer Search Costs: Implications for Electronic Marketplaces。Management Science，43(12)，1676-1692。  new window
9.Brynjolfsson, Erik、Smith, Michael D.(2000)。Frictionless Commerce? A Comparison of Internet and Conventional Retailers。Management Science，46(4)，563-585。  new window
10.Hotelling, Harold(1929)。Stability in Competition。The Economic Journal，39(153)，41-57。  new window
11.Häubl, Gerald、Trifts, Valerie(2000)。Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids。Marketing Science，19(1)，4-21。  new window
12.Lal, Rajiv、Matutes, Carmen(1989)。Price Competition in multimarket Duopolies。The RAND Journal of Economics，20(4)，516-537。  new window
13.Lal, Rajiv、Sarvary, Miklos(1999)。When and How Is the Internet Likely to Decrease Price Competition。Marketing Science，18(4)，485-503。  new window
14.Zhang, Z. John、Shaffer, Greg(1995)。Competitive Coupon Targeting。Marketing Science，14(4)，395-416。  new window
15.Stahl, K.(1982)。Consumer Search and the Spatial Distribution of Retailing。The Journal of Industrial Economics，31，97-114。  new window
16.Zettelmeyer, Florian(2000)。Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels。Journal of Marketing Research，37(3)，292-308。  new window
17.Scansaroli, Jay A.、Eng, Vicky(1997)。Interactive Retailing: Marketing Products。Chain Store Age，73(1)，9A-10A。  new window
18.Iyer, Ganesh、Pazgal, Amit(2003)。Internet Shopping Agents: Virtual Co-location and Competition。Marketing Science，22(1)，85-106。  new window
19.d'Aspremont, C.、Gabszewicz, J. J.、Thisse, J. F.(1979)。On Hotelling's "Stability on Competition"。Econometrica，47(5)，1145-1150。  new window
20.Desai, Preyas S.(2001)。Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?。Marketing Science，20(3)，265-283。  new window
研究報告
1.Shaffer, Greg、Zettelmeyer, Florian(1999)。The Internet as a Medium for Marketing Communications: Channel Conflict over the Provision of Information。0。  new window
圖書
1.Kotler, Philip、Jain, Dipak C.、Maesincee, Suvit(2002)。Marketing Moves: a new approach to profits, growth, and renewal。Harvard Business School Press。  new window
2.Tirole, Jean(1988)。The theory of industrial organization。MIT Press。  new window
 
 
 
 
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