| 期刊論文1. | Leung, L.(1998)。Lifestyle and the use of new media technology in urban China。Telecommunications Policy,22(9),781-790。 | 2. | Kim, Jai-Ok、Forsythe, Sandra、Gu, Qingliang、Moon, Sook Jae(2002)。Cross-cultural consumer values, needs and purchase behavior。The Journal of Consumer Marketing,19(6),481-502。 | 3. | Durvasula, S.、Lysonski, S.、Andrews, J. C.(1993)。Cross-cultural generalizability of a scale for profiling consumer's decision-making styles。Journal of Consumer Affairs,27,55-56。 | 4. | McCracken, Grant(1986)。Culture and Consumption: A Theoretical Account of the Structural and Movement of the Cultural Meaning of Consumer Goods。Journal of Consumer Research,13,71-84。 | 5. | Paek, H. J.、Pan, Z.(2004)。Spreading global consumerism: Effects of mass media and advertising on consumerist values in China。Mass Communication and society,7(4),491-515。 | 6. | Waston, J.、Lysonski, S.、Gillan, T.、Raymore, L.(2002)。Cultural values and important possessions: A cross-cultural analysis。Journal of Business Research,55,923-931。 | 7. | Hafstrom, J. L.、June, S. C.、Young, S. C.(1992)。Consumer decision-making styles: comparison between Untied Stares and Korean young consumers。Journal of Consumer Affairs,26,146-158。 | 8. | Schwartz, S. H.(1994)。Are there universal aspects in the structure and contents of human values?。The Journal of Social Issues,50(4),19-45。 | 9. | Fan, J. X.、Xiao, J. J.(1998)。Consumer Decision-Making Styles of Young-Adult Chinese。Journal of Consumer Affairs,32(2),275-294。 | 10. | Shim, S.(1996)。Adolescent Consumer Decision-Making Styles: The Consumer Socialization Perspective。Psychology & Marketing,13(6),547-569。 | 11. | Sproles, E. K.、Sproles, G. B.(1990)。Consumer Decision-Making Styles as a Function of Individual Learning Styles。Journal of Consumer Affairs,24(1),134-147。 | 12. | 王玉民(19980500)。質化研究方法應用之探討--以大陸臺商投資實證研究為例。淡江人文社會學刊,1,37-57。 延伸查詢 | 13. | Durgee, J. F.、Colarelli, Gina、Veryzer, Robert W.(1996)。Observations: Translation values into product wants。Journal of Advertising Research,36,90-100。 | 14. | Sprotles, George B.、Kendall, Elizabeth L.(1986)。A Methodology for Profiling Consumers' Decision-Making Styles。Journal of Consumer Affairs,20(2),267-279。 | 會議論文1. | 唐大崙、張文瑜(2005)。臺灣消費者的購買行為探討--從產品價格與色彩的實驗談起。「現代化、全球化與跨文化傳播」國際學術研討會,國際跨文化研究協會、文化大學新聞暨傳播學院 。 延伸查詢 | 學位論文1. | Heffetz, O.(2004)。Conspicuous consumption and the visibility of consumer expenditures(博士論文)。Princeton University,NJ。 | 圖書1. | Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。 | 2. | Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。 | 3. | Engel, J. F.、Blackwell, R. D.、Kollat, D. T.(1993)。Consumer Behavior。Fort Worth:Dryden Press。 | 4. | Schiffman, L. G.、Kanuk, L. L.(1991)。Consumer behavior。NJ:Prentice Hall。 | 5. | Rokeach, M.(1968)。Beliefs, attitudes, and values: A theory of organization and change。Jossey-Bass。 | 圖書論文1. | Boote, A. S.(1984)。Market segmentation by personal value and salient product attributes。Consumer Behavior for Marketing Managers。 | 2. | Thompson, A.(2001)。Private and public consumption。The consumer society。London:Routledge。 | 3. | Abrams, M.(2001)。The ideology of private consumption。The consumer society。London:Routledge。 | |