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題名:從社會價值觀描繪在澳門購買手機電話的消費者
書刊名:中國廣告學刊
作者:張文瑜
出版日期:2007
卷期:12
頁次:頁90-107
主題關鍵詞:消費價值購買決策澳門居民內地旅客溝通策略
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:5
  • 點閱點閱:23
消費者在進行購買決策時,所做出的選擇受到個人的價值觀影響;而個人的價值觀又受所處的環境與文化影響。本研究透過觀察及訪談澳門居民和中國內地旅客到澳門的購買決策行為,來論證社會價值與消費價值如何影響消費者的購買行為和溝通方式。以手機電話購買為例,研究發現兩地中國人的文化價值、對手機電話產品的消費價值,以及使用手機電話的行為與溝通上的差異。例如,淇門居民較為重視個人利益的價值觀,而中國內地旅客則偏向重視集體利益的價值觀。澳門居民的消費價值較重視電話的外型與創新的功能,反映出澳門居民可運用的支配所得較 高,可以經常更換手機電話,以趕上潮流和時尚的現象;而中國內.地旅客則對手機電話的消費價值屬於功能取向,導致溝通訊息對於時尚型、焦慮型、經濟方便型、 謹慎型和冷漠型不同的策略運用。
期刊論文
1.Leung, L.(1998)。Lifestyle and the use of new media technology in urban China。Telecommunications Policy,22(9),781-790。  new window
2.Kim, Jai-Ok、Forsythe, Sandra、Gu, Qingliang、Moon, Sook Jae(2002)。Cross-cultural consumer values, needs and purchase behavior。The Journal of Consumer Marketing,19(6),481-502。  new window
3.Durvasula, S.、Lysonski, S.、Andrews, J. C.(1993)。Cross-cultural generalizability of a scale for profiling consumer's decision-making styles。Journal of Consumer Affairs,27,55-56。  new window
4.McCracken, Grant(1986)。Culture and Consumption: A Theoretical Account of the Structural and Movement of the Cultural Meaning of Consumer Goods。Journal of Consumer Research,13,71-84。  new window
5.Paek, H. J.、Pan, Z.(2004)。Spreading global consumerism: Effects of mass media and advertising on consumerist values in China。Mass Communication and society,7(4),491-515。  new window
6.Waston, J.、Lysonski, S.、Gillan, T.、Raymore, L.(2002)。Cultural values and important possessions: A cross-cultural analysis。Journal of Business Research,55,923-931。  new window
7.Hafstrom, J. L.、June, S. C.、Young, S. C.(1992)。Consumer decision-making styles: comparison between Untied Stares and Korean young consumers。Journal of Consumer Affairs,26,146-158。  new window
8.Schwartz, S. H.(1994)。Are there universal aspects in the structure and contents of human values?。The Journal of Social Issues,50(4),19-45。  new window
9.Fan, J. X.、Xiao, J. J.(1998)。Consumer Decision-Making Styles of Young-Adult Chinese。Journal of Consumer Affairs,32(2),275-294。  new window
10.Shim, S.(1996)。Adolescent Consumer Decision-Making Styles: The Consumer Socialization Perspective。Psychology & Marketing,13(6),547-569。  new window
11.Sproles, E. K.、Sproles, G. B.(1990)。Consumer Decision-Making Styles as a Function of Individual Learning Styles。Journal of Consumer Affairs,24(1),134-147。  new window
12.王玉民(19980500)。質化研究方法應用之探討--以大陸臺商投資實證研究為例。淡江人文社會學刊,1,37-57。new window  延伸查詢new window
13.Durgee, J. F.、Colarelli, Gina、Veryzer, Robert W.(1996)。Observations: Translation values into product wants。Journal of Advertising Research,36,90-100。  new window
14.Sprotles, George B.、Kendall, Elizabeth L.(1986)。A Methodology for Profiling Consumers' Decision-Making Styles。Journal of Consumer Affairs,20(2),267-279。  new window
會議論文
1.唐大崙、張文瑜(2005)。臺灣消費者的購買行為探討--從產品價格與色彩的實驗談起。「現代化、全球化與跨文化傳播」國際學術研討會,國際跨文化研究協會、文化大學新聞暨傳播學院 。  延伸查詢new window
學位論文
1.Heffetz, O.(2004)。Conspicuous consumption and the visibility of consumer expenditures(博士論文)。Princeton University,NJ。  new window
圖書
1.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
2.Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。  new window
3.Engel, J. F.、Blackwell, R. D.、Kollat, D. T.(1993)。Consumer Behavior。Fort Worth:Dryden Press。  new window
4.Schiffman, L. G.、Kanuk, L. L.(1991)。Consumer behavior。NJ:Prentice Hall。  new window
5.Rokeach, M.(1968)。Beliefs, attitudes, and values: A theory of organization and change。Jossey-Bass。  new window
圖書論文
1.Boote, A. S.(1984)。Market segmentation by personal value and salient product attributes。Consumer Behavior for Marketing Managers。  new window
2.Thompson, A.(2001)。Private and public consumption。The consumer society。London:Routledge。  new window
3.Abrams, M.(2001)。The ideology of private consumption。The consumer society。London:Routledge。  new window
 
 
 
 
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