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題名:品牌形象與產品設計對新產品開發績效影響之研究--以臺灣精品獎得獎廠商為例
書刊名:中原企管評論
作者:林明杰 引用關係陳基祥 引用關係李昱辰
作者(外文):Lin, James Ming-jiChen, Chi-hsiangLee, Yu-chen
出版日期:2007
卷期:5:1
頁次:頁65-85
主題關鍵詞:新產品開發產品設計品牌形象New product developmentProduct designBrand image
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:23
期刊論文
1.Bullmore, J.(1984)。The Brand and Its Image Revisited。International Journal of Advertising,3,235-238。  new window
2.Wind, Y.(1973)。A new procedure for concept evaluation。Journal of Marketing,37(4),2-11。  new window
3.Chang, W. C.、Hsu, Y.(2005)。Strategic Groups, Performance, and Issues Related to Product Design Strategy。International Journal of Innovation Management,9(2),133-154。  new window
4.Nixon. B.(1998)。Evaluating Design Performance。International Journal of Technology Management,17(7),814-829。  new window
5.Dimingo, E.(1988)。The fine art of positioning。Journal of Business Strategy,9,34-38。  new window
6.Page, C.、Herr, P. M.(2002)。An investigation of the processes by which product design and brand strength interact to determine initial affect and quality judgments。Journal of Consumer Psychology,12(2),133-147。  new window
7.Olson, E. M.、Walker, O. C.、Ruekert, R. W.(1995)。Organizing for Effective New Product Development: Moderating Role of Product Innovativeness。Journal of Marketing,59(1),48-62。  new window
8.Bloch, Peter H.(1995)。Seeking the ideal form: Product design and consumer response。Journal of Marketing,59(3),16-29。  new window
9.Veryzer, R. W. Jr.(1998)。Discontinuous innovation and the new product development process。Journal of Product Innovation Management,15(4),304-321。  new window
10.Walsh, V.(1995)。The evaluation of design。International Journal of Technology Management,10(4-6),489-510。  new window
11.Roth, Martin S.(1995)。The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies。Journal of Marketing Research,32(2),163-175。  new window
12.Souder, William E.(1988)。Managing relations between R&D and marketing in new product development projects。Journal of Product Innovation Management,5(1),6-19。  new window
13.Montoya-weiss, M. M.、Song, X. Michael(1998)。Critical Development Activities for Really New versus Incremental Products。Journal of Product Innovation Management,15(2),124-135。  new window
14.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
15.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
16.Nagamachi, Mitsuo(1995)。Kansei engineering: A new ergonomic consumer-oriented technology for product development。International Journal of Industrial Ergonomics,15(1),3-11。  new window
17.Creusen, Marielle E. H.、Schoormans, Jan P. L.(2005)。The different roles of product appearance in consumer choice。Journal of Product Innovation Management,22(1),63-81。  new window
18.Kotler, Philip、Rath, G. Alexander(1984)。Design: A powerful but neglected strategic tool。Journal of Business Strategy,5(2),16-21。  new window
19.Yamamoto, M.、Lambert, D. R.(1994)。The impact of product aesthetics on the evaluation of industrial products。Journal of Product Innovation Management,11(4),309-324。  new window
20.Newman, J. W.(1957)。New insight, new progress for marketing。Harvard Business Review,35(6),95-102。  new window
21.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
22.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
23.Hsieh, Ming-huei、Pan, Shan-Ling、Setiono, Rudy(2004)。Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis。Journal of the Academy of Marketing Science,32(3),251-270。  new window
24.Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing,18(5),410-425。  new window
25.Shocker, A. D.、Srinivasan, V.(1979)。Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review。Journal of Marketing Research,16,159-180。  new window
26.Souder, WE., Song, X.M.(1997)。“Contingent Product Design and Marketing Strategies Influencing New Product Success and Failure in U.S. and Japanese Electronics Firms”。Journal of Product Innovation Management,vol.14,21-34。  new window
27.Stompff, G(2003)。“The Forgotten Bond: Brand Identity and Product Design”。Design Management Journal,vol. 14,no. 1,26-32。  new window
28.Gemser, G.、Leenders, M. A. A. M.(2001)。How integrating industrial design in the product development process impacts on company performance。Journal of Product Innovation Management,18(1),28-38。  new window
29.Herzog, H.(1963)。Behavioral Science Concepts for Analyzing the Consumer。Marketing and the Behavioral Sciences,3(1),76-86。  new window
30.Keeley, L.(1992)。“The Strategic Palette”。Communication Art,May-June,134-139。  new window
31.Levitt, Pheodore(1966)。Innovation Imitation。Harvard Business Review,63-41。  new window
32.McDonagh, D., Bruseberg, A., Haslam, C.(2002)。“Visual Product Evaluation: Exploring Uses’ Emotional Relationship with Products”。Applied Ergonomics,vol.33,231-240。  new window
圖書
1.Baxter, Mike(1995)。Product Design: A Practical Guide to Systematic Methods of New Product Development。London:Chapman & Hall。  new window
2.Cagan, Jonathan、Vogel, Craig M.(2002)。Creating breakthrough products--innovation from product planning to program approval。Upper Saddle River, NJ:Prentice Hall。  new window
3.Schmitt, Bernd H.、Simonson, Alex(1997)。Marketing aesthetics: The strategic management of brands, identity, and image。Free Press。  new window
4.Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。  new window
5.翁鵲嵐、鄭玉屏、張志傑(譯)、Donald A. Norman(原作者)(2004)。情感設計:我們為何喜歡(或討厭)日常用品,初版。台北。  延伸查詢new window
6.Groupe Bernard Juilhet(1995)。French SMEs. and design。Paris。  new window
 
 
 
 
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