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題名：How Consumer Lifestyles Affect Purchasing Behavior: Evidence from Internet Shopping in Japan
書刊名：創業管理研究
作者：Atchariyachanvanich, Kanokwan／Okada, Hitoshi
出版日期：2007
卷期：2:2
頁次：頁63-78+5
主題關鍵詞：網路購物；採購行為；消費者生活形態；認知風險；Internet shopping；Purchasing behavior；Consumer lifestyle；perceived risk；Compatibility
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:24
本篇論文探討消費者生活形態對網路上的採購行為之影響。研究的模型綜合考量了市場的因素、消費者所認知的風險、因技術創新所產生的能量。自1,111位日本的線上問卷的回應中可以發現，以價格取向為主的消費者，對於網路上的購物風險較無感覺。網路應用傾向高的消費者對於網路購物的採用以及購物量均較網路應用傾向低的消費者來得頻繁及量高。本篇論文的發現，與先前其他研究日本消費者網路購物行為的研究不同，過去的研究並沒有發現消費者的網路態度與行為的顯著關係。
This paper examines how consumer lifestyles (e.g., price-oriented, innovative, and net-oriented lifestyles) affect purchasing behavior on the Internet. The research model is a combination of a marketing factor, perceived risk, and a technological innovation factor, compatibility. The results of an online questionnaire filled out by 1,111 Japanese online consumers pointed out that a consumer whose lifestyle is more price-oriented will perceive fewer risks to Internet shopping. Consumers who are more net-oriented will perceive more compatibility in purchasing through Internet shopping than less net-oriented ones. The findings revealed a contradiction to findings of prior studies purporting that having a high-innovative or high-net-oriented lifestyle does not make Japanese consumers purchase through the Internet.
期刊論文
1.Blake, B. F.、Neuendorf, K. A.、Valdiserri, C. M.(2003)。Innovativeness and variety of Internet shopping。Internet Research Electronic Networking Applications and Policy，13(3)，156-169。  new window
2.Yang, Kenneth C. C.(2005)。Exploring Factors Affecting the Adoption of Mobile Commerce in Singapore。Telematics and Informatics，22(3)，257-277。  new window
3.Dillon, T. W.、Reif, H. L.(2004)。Factors Influencing Consumers' E-Commerce Commodity Purchases。Information Technology, Learning, and Performance Journal，22(2)，1-12。  new window
4.Ostlund, L. E.(1974)。Perceived Innovation Attributes as Predictors of Innovativeness。The Journal of Consumer Research，1(2)，23-29。  new window
5.Chau, Patrick Y. K.(1996)。An Empirical Assessment of a Modified Technology Acceptance Model。Journal of Management Information Systems，13(2)，185-204。  new window
6.Chen, L. D.、Gillenson, M. L.、Sherrell, D. L.(2004)。Consumer Acceptance of Virtual Stores: A Theoretical Model and Critical Success Factors for Virtual Stores。ACM SIGMIS Database，35(2)，8-31。  new window
7.Koyuncu, C.、Bhattacharya, G.(2004)。The Impacts of Quickness, Price, Payment Risk, and Delivery Issues on On-line Shopping。Journal of Socio-Economics，33，241-251。  new window
8.Limayem, M.、Khalifa, M.、Frini, A.(2000)。What makes consumers buy from Internet? A longitudinal study of online shopping。IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans，30(4)，421-432。  new window
9.Woodside, A. G.(1974)。Is There a Generalized Risky Shift Phenomenon in Consumer Behavior?。Journal of Marketing Research，11(2)，225-226。  new window
10.Taylor, James W.(1974)。The Role of Risk in Consumer Behavior。Journal of Marketing，38(2)，54-60。  new window
11.Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing，17(1)，55-78。  new window
12.Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce，1(2)，59-88。  new window
13.Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mail-order and Retail Store Buying。Journal of Marketing Research，7(3)，364-369。  new window
14.Teo, Thompson S. H.、Liu, J.(2007)。Consumer trust in e-commerce in the United States, Singapore and China。Omega: The International Journal of Management Science，35，22-38。  new window
15.Bellman, S.、Lohse, G. L.、Johnson, E. J.(1999)。Predictors of Online Buying Behavior。Communications of the ACM，42(12)，32-38。  new window
16.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
17.Liao, Ziqi、Cheung, Micheal Tow(2001)。Internet-based e-shopping and consumer attitudes: an empirical study。Information & Management，38(5)，299-306。  new window
18.Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM，43(11)，98-105。  new window
19.Chen, Lei-da、Gillenson, Mark L.、Sherrell, Daniel L.(2002)。Enticing online consumers: an extended technology acceptance perspective。Information & Management，39(8)，705-719。  new window
20.MacCallum, Robert C.、Browne, Michael W.、Sugawara, Hazuki M.(1996)。Power analysis and determination of sample size for covariance structure modeling。Psychological Methods，1(2)，130-149。  new window
21.Moore, Gary C.、Benbasat, Izak(1991)。Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation。Information Systems Research，2(3)，192-222。  new window
會議論文
1.Song, J.、Zahedi, F. M.(2001)。Web Design in E-Commerce: A Theory and Empirical Analysis。The 22nd International Conference on Information Systems，(會議日期: 2001/12/16-12/19)。New Orleans, Louisiana。205-220。  new window
2.Kim, D. J.、Cho, B.、Rao, H. R.(2000)。Effects of Consumer Lifestyles on Purchasing Behavior on the Internet: A Conceptual Framework and Empirical Validation。The 21st International Conference on Information Systems，688-695。  new window
3.Atchariyachanvanich, K.、Okada, H.(2006)。A Study on Factors Affecting the Purchasing Process of Online Shopping: A Survey in China & Japan。The Seventh Asia Pacific Industrial Engineering and Management Systems Conference，(會議日期: December 17-20)。Bangkok。2279-2286。  new window
圖書
1.Turban, Efraim、King, David、Lee, Jae、Warkentin, Merrill H.、Chung, Michael H.(2002)。Electronic Commerce 2002: A Managerial Perspective。Prentice-Hall。  new window
2.International Data Corporation(2004)。Internet Commerce Market Model。Framingham, MA：International Data Corporation。  new window
3.Ministry of Internal Affairs and Communications(2006)。Communications usage trend survey in 2005。Tokyo：Telecommunications Bureau, Ministry of Internal Affairs and Communications。  new window
4.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
5.Byrne, Barbara M.(2001)。Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming。Lawrence Erlbaum Associates, Inc.。  new window
其他
1.Mercer Human Resource Consulting(2007)。Worldwide Cost of Living Survey 2006--City Rankings, Mercer Human Resource Consulting, London, UK，http://www.mercerhr.com/attachment.dyn?idContent=1231390&filePath=/attachments/English/Mercer_Cost_of_living_2006_summary_table.pdf。  new window
 
 
 
 
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