Bionic design is getting more and more popular in the interpretation of information product design in recent years. This strategy serves as a tool for idea generation, offering new sources of product form inspiration. However, studies regarding how designers adopt such a method in product design are rare. In this study, principles of applying bionic method in product design were first induced. Furthermore, a face-to-face interview was conducted to investigate how designers adopt bionic approach in their designing process. The major findings from the survey are listed below:(1) Generally speaking, there are 40% in terms of frequency that designers would adopt bionic method to generate idea.(2)For the advantages and disadvantages of applying bionic method in product design, there exist differences among the viewpoints of designers from in-house design department and design firms. (3)Female designers will use bionic design method more frequently than male designers, indicating that fermale designers have a higher degree of preference toward bionic design. (4) Most designers consider it is feasible to adopt bionic approach in generating ideas in that it is easy for them to communicate with the clinets using bionic concepts in presenting proposals and to impact a deeper impression on their clients. (5) The main reason why designers in design houses use bionic approach in idea generation is that this method is suitable for the category of information products. Designers in the designdepartment of enterprises, on the other hand, will primarily take the preferences of the target population or market into consideration. (6) Bionic design can be further categorized into bionic form design, bionic action design and bionic structural design. In designing activities, biomorphic form design is most frequently adopted, from which living creatures, natural objects, and organisms in human cultures are generally covered.