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題名：An Interface Usability Analysis Model for Menu-Item Presentation Sequence in Web-Based Advanced Traveler Information Systems in Taiwan
書刊名：運輸計劃
作者：林庭煒 引用關係
作者(外文)：Lin, Ting-wei
出版日期：2007
卷期：36:2
頁次：頁279-306
主題關鍵詞：先進旅行者資訊系統網站；介面可用性分析；目錄選項排列順序；連續時間馬可夫鏈；遺憾準則；Web-based ATIS；Interface usability analysis；Menu-item presen-tation sequence；Continuous time Markov chains；CTMCs；Re-gret criterion
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:18
本研究係針對先進旅行者資訊系統網站，發展網頁介面目錄選項排列可用性分析模式，並以臺灣地區高速公路即時交通資訊網站為例，說明該模式之分析過程。首先蒐集國道高速公路局即時交通資訊網站網頁伺服器點擊流資料，構建原資訊架構下之連續時間馬可夫鏈使用者網頁瀏覽行為模式，並以平均使用者對話時間為網頁介面目錄選項排列可用性績效主要量化評估指標，不同排列順序之可用性績效，可由連續時間馬可夫鏈模式計算獲得。此外，由於行前交通資訊需求變化具不確定性，透過遺憾準則，可用以決定該網站資訊架構下之一般性目錄選項排列方案。實例分析結果顯示，無論有無改變網頁上目錄選項「即時交通資訊」與「旅行時間計算」之排列順序，其平均使用者對話時間與行前交通資訊需求變化均呈現線性關係。即使該可用性排列順序取決於行前交通資訊需求變化，分析後發現兩目錄選項交換排列順序後之可用性將優於原有排列順序。
The objectives of this study are to develop an interface usability analysis model for menu-item presentation sequence in web-based advanced traveler information systems (ATIS) and to conduct an empirical study of the freeway real-time traffic information website in Taiwan to illustrate the analysis pro- cesses of the model. The clickstream data collected from the web server were used for constructing a continuous time Markov chain (CTMC) model to represent users' web browsing behavior under a sequence of information architecture design. A major quantitative measurement of performance, expected time duration of user session (ETDUS), was estimated by the time-independent state probabilities obtained from CTMC model to show the results of menu-item sequence usability testing. To cope with the uncertain varying demands of pre-trip travel information (PTTI), a common sequence of menu-item alternative was determined by regret criterion. The empirical results indicate that there is a linear relationship between ETDUS and PTTI demands under a specific original as well as exchanged sequence of menu items for two text hyperlinks of real-time traffic information and travel time calculation shown on the relevant web pages. Although the appropriate sequence heavily depends on the variation of PTTI demands, it is found that the exchanged menu-item presentation sequence is better than the original one.
期刊論文
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12.Sarukkai, R. R.(2000)。Link Prediction and Path Analysis Using Markov Chains。Computer Networks，33(1-6)，377-386。  new window
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17.Deshpande, M.、Karypis, G.(2004)。Selective Markov Models for Predicting Web Page Accesses。ACM Transactions on Internet Technology，4(2)，163-184。  new window
18.Thimbleby, H.(1999)。Specification-Led Design for Interface Simulation, Collecting Use-Data, Interactive Help, Writing Manuals, Analysis, Comparing Alternative Designs, etc.。Personal Technologies，2(4)，241-254。  new window
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21.Fayish, A. C.、Jovanis, P. P.(2004)。Usability of Statewide Web-based Roadway Weather Information System。Transportation Research Record，1899，44-54。  new window
22.Chorus, Caspar G.、Molin, Eric J. E.、Wee, Bert Van(2006)。Use and Effects of Advanced Traveller Information Services (ATIS): A Review of the Literature。Transport Reviews，26(2)，127-149。  new window
會議論文
1.Liebelt, L. S.、McDonald, J. E.、Stone, J. D.、Karat, J.(1982)。The Effect of Organization on Learning Menu Access。0。546-550。  new window
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4.McDonald, J. E.、Stone, J. D.、Liebelt, L. S.(1983)。Searching for Items in Menus: The Effects of Organization and Type of Target。Santa Monica, CA。834-837。  new window
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8.Zhu, J.、Hong, J.、Hughes, J. G.(2002)。Using Markov Models for Web Site Link Prediction。Maryland。169-170。  new window
9.Lin, T. W.、Ting, K. L.(2005)。A Study on Information Architecture for the Freeway/Expressway Real-time Traffic Information Website in Taiwan。Bangkok, Thailand。1557-1571。  new window
研究報告
1.(1998)。Developing Traveler Information Systems Using the National ITS Architecture。0。  new window
圖書
1.Rosenfeld, L.、Morville, P.(2002)。Information Architecture for the World Wide Web。Information Architecture for the World Wide Web。Sebastopol, CA：O'Reilly。  new window
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8.Wroblewski, L.(2002)。Site Seeing: A Visual Approach to Web Usability。Site Seeing: A Visual Approach to Web Usability。0。  new window
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11.Shneiderman, B.、Plaisant, C.(2005)。Designing the User Interface: Strategies for Effective Human-Computer Interface。Designing the User Interface: Strategies for Effective Human-Computer Interface。Boston, MA。  new window
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13.Nielsen, J.(1997)。Usability Testing。Handbook of Human Factors and Ergonomics。New York, NY。  new window
其他
1.Patten, M. L.，Hallinan, M. P.，Pribyl, O.，Goulias, K. G.(2003)。Evaluation of the Smartraveler Advanced Traveler Information System in the Philadelphia Metropolitan Area，0。  new window
 
 
 
 
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