本研究主要針對澎湖當地居民對於賽車活動的認知，而賽車活動之認知分為兩大部分，第一部份居民為對於賽車的認知，第二部份為居民對舉辦賽車活動影響認知。本研究採配合抽樣，共調查373位受訪者。本研究發現澎湖居民為對於賽車的認知頗高，對舉辦賽車活動影響認知也趨於正面。本研究並發現不同居民居本資料會造成居民對賽車活動不同認知。本研究將作為澎湖及其他縣縣市推廣賽車活動之參考。

The objective of this study is to understand the recognition of Penghu residents' recognition on the racing car sport event which is composed of two parts. One is the recognition on racing car and the other one is on the impact of racing car sport event. This research employs quota sampling and 373 respondents are surveyed. This research finds that Penghu residents' recognition on racing car is high; moreoverm their recognition on the impact of racing car sport event is positive. Also, this research finds that Penghu residents with different backgrounds have different recognition on racing car sport event. The findings of this research will be references for Penghu and other counties of Taiwan to promote the racing car sport event.