First, Lonergan's thoughts about cognitive structure, self-transcendence and conversion are introduced. Lonergan conceived the basic human operations and the pattern of cognitive activity as seeing, hearing, touching, smelling, tasting, inquiring, imagining, understanding, conceiving, formulating, reflecting, marshalling and weighing the evidence, judging, deliberation, evaluating, deciding. Lonergan describes the basic cognitive structure as experience, understanding, judgment and decision, based on the basic pattern of operations. The human being achieves cognitive transcendence through this cognitive structure. Regarding self-transcendence, Lonergan argues that the human being gets an insight through inquiry based on those materials attained from experience. Then, the human being can recognize the truth or falseness, good or evil of a thing through reflection and judgment. The first level is intellectual self-transcendence. Moreover, the human being can realize true good and valuable things through deliberation, evaluation, decision and action. This is moral self-transcendence. Finally, God's love can transform the cognition of the human being and make the human being reevaluate values. This is religious self-transcendence. Intellectual self-transcendence can be called intellectual conversion. Moral self-transcendence can be regarded as moral conversion. Religious self-transcendence can be called religious conversion. In the second part of the paper, Lonergan's cognitive theory, self-transcendence and conversion are applied to service-learning in order to explain how students can achieve intellectual conversion, moral conversion and authenticity through experience, understanding, judgment and decision.