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題名:臺灣溫泉產業競爭力決定性要素之探討
書刊名:餐旅暨家政學刊
作者:李正慧 引用關係黃薰毅
作者(外文):Lee, Cheng-FeiHuang, Hsun-I
出版日期:2007
卷期:4:2
頁次:頁101-125
主題關鍵詞:溫泉旅遊旅遊目的地競爭力德爾菲法Hot springs tourismDestination competitivenessDelphi technique
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:69
  • 點閱點閱:21
臺灣先天上具有發展溫泉產業的優良條件,但因早期缺乏完善的規劃設計與經營管理,及缺乏事權統一的專責管理機構,導致溫泉區雜亂無章,溫泉旅遊品質低落。本研究參考Dwyer and Kim (2003), Enright and Newton (2004) 和Ritchie and Crouch (2003)等人所提出旅遊目的地競爭力模式,從觀光遊憩資源、經營管理策略和外在環境等三面向探索影響溫泉旅遊地競爭力之要素。經連續性三回合專家問卷調查建議,提升溫泉產業競爭力之首要任務為改善泡湯環境衛生安全,提供國內外觀光旅客健康舒適的泡湯環境,提升溫泉旅遊品質。其次是政府建立有效的溫泉水資源開發保育管理機制,依法協助輔導現有溫泉業者整體經營,妥善規劃建設溫泉區,改善整體環境及設施品質,確保產業的永續經營。
Taiwan possesses a comparative advantage in terms of availability of natural hot springs resource along with its considerable tourism potential. However, the Taiwan authorities have paid little attention to the endemic natural hot springs resources from a legal standpoint. Over the past decades the proprietors of the various hot springs establishments have not been grouped together under a formal organization. There has also been a lack of relevant legislation to protect the use of hot springs water and to govern the construction and operation of hot springs properties. This can be a serious impediment to sustainable development. The development of a model of competitiveness for spa destinations could be guidelines for pursuing innovation and sustainability. The conceptual framework on which the present study is based contains the major elements drawn from generic tourism destination competitiveness models. This framework focuses on the determinants of destination competitiveness in the context of three major domains. These are Tourism Destination Resources and Attractors, Tourism Destination strategies, and Tourism Destination Environments. The results of the three-round surveys indicated that the maintenance of a safe, secure and hygienic bathing environment is the top priority for all hot springs properties to deliver high quality visitor experiences. If the sector is to achieve sustainable development, local governments should assist hot springs proprietors in licensing matters and incorporate sustainability principles into the design and construction of hot springs areas.
期刊論文
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5.Crouch, Geoffrey I.、Ritchie, J. R. Brent(1999)。Tourism, Competitiveness, and Societal Prosperity。Journal of Business Research,44(3),137-152。  new window
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8.Hassan, S. S.(2000)。Determinants of market competitiveness in an environmentally sustainable tourism industry。Journal of Travel Research,38(3),239-245。  new window
9.Ordóñez de Pablos, P.(2005)。Western and eastern views on social networks。The Learning Organization,12(5),436-456。  new window
10.Rowe, G.、Wright, G.、Bolger, F.(1991)。Delphi: A reevaluation of research and theory。Technological Forecasting and Social Change,39(3),235-251。  new window
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研究報告
1.Dalkey, Norman C.(1969)。The Delphi method: An experimental study of group opinion。Rand Corporation。  new window
學位論文
1.孫仁和(1999)。溫泉遊憩區遊客特性之研究--以北投、陽明山、馬槽溫泉遊憩區為例(碩士論文)。銘傳大學。  延伸查詢new window
2.鮑敦瑗(2000)。溫泉旅館遊客市場區隔分析之研究--以知本溫泉為例(碩士論文)。朝陽大學,台中市。  延伸查詢new window
3.林中文(2001)。溫泉遊憩區市場區隔之研究--以礁溪溫泉區為例(碩士論文)。國立東華大學。  延伸查詢new window
4.方怡堯(2002)。溫泉遊客遊憩涉入與遊憩體驗關係之研究--以北投溫泉為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
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4.Helmer, O.(1983)。Looking forward: A guide to future research。Looking forward: A guide to future research。Beverly Hills, CA:Sage。  new window
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其他
1.吳德亮(2003)。鑿井打造溫泉觀光島。  延伸查詢new window
2.Bennett, M. ; King, B. ; Milner, L.(2004)。The Health Resort Sector in Australia: A Positioning Study。  new window
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4.Dwyer, L. ; Kim, C.(2003)。Destination Competitiveness : Determinants and Indicators。  new window
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17.Snoj, B. ; Mumel, D.(2002)。The Measurement of Perceived Differences in Service Quality: The Case of Health Spas in Slovenia。  new window
18.Stein, T. J. ; Dev, C. S. ; Tabacchi, M. H.(1990)。Spas: Redefining the Market。  new window
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20.Ulschak, F. L.(1983)。Human Resource Development: The Theory and Practice of Need Assessment。  new window
 
 
 
 
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