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J.(1990)。An Action Strategy Approach to Examining Shopping Behavior。Journal of Business Research,21(3),289-308。 | 12. | Jarvenpaa, Sirrka L.、Todd, Peter A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce,1(2),59-88。 | 13. | Korgaonkar, P. K.(1984)。Consumer Shopping Orientations, Non-Store Retailers, and Consumers' Patronage Intentions: A Multivariate Investigation。Journal of the Academy of Marketing Science,12(1),11-22。 | 14. | King, Carol A.(1987)。A framework for a service quality assurance system。Quality Progress,20(9),27-32。 | 15. | Nunes, Paul、Wilson, Diane、Kambil, Ajit(2000)。The All-In-One Market。Harvard Business Review,78(3),19-20。 | 16. | Spence, H. E.、Engel, J. F.、Blackwell, R. D.(1970)。Perceived Risk in Mail-order and Retail Store Buying。Journal of Marketing Research,7(3),364-369。 | 17. | Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。 | 18. | Babakus, Emin、Boller, Gregory W.(1992)。An Empirical Assessment of the SERVQUAL Scale。Journal of Business Research,24(3),253-268。 | 19. | Teas, R. K.(1993)。Expectations, Performance Evaluation and Consumers' Perception of Quality。Journal of Marketing,57(4),18-34。 | 20. | Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。 | 21. | Takeuchi, Hirotaka、Quelch, John A.(1983)。Quality Is More Than Making a Good Product。Harvard Business Review,61(4),139-145。 | 22. | Hoffman, Donna L.、Novak, Thomas P.(1997)。A New Marketing Paradigm for Electronic Commerce。The Information Society,13(1),43-54。 | 23. | Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Future Research。Journal of Marketing,58(1),111-124。 | 24. | Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing,67(4),420-450。 | 25. | Carman, James M.(1990)。Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions。Journal of Retailing,66(1),33-55。 | 26. | Copeland, Melvin T.(1923)。Relation of Consumers' Buying Habits to Marketing Methods。Harvard Business Review,1(3),282-289。 | 27. | Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。 | 28. | Hoffman, Donna L.、Novak, Thomas P.、Peralta, Marcos(1999)。Building Consumer Trust Online。Communications of the Association for Computing Machinery,42(4),80-85。 | 29. | Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。 | 30. | Katz, Michael L.、Shapiro, Carl(1985)。Network Externalities, Competition, and Compatibility。The American Economic Review,75(3),424-440。 | 31. | Garvin, David A.(1983)。Quality on the Line。Harvard Business Review,61(5),64-75。 | 32. | Dabholkar, Pratibha A.、Thorpe, Dayle I.、Rentz, Joseph O.(1996)。A measure of service quality for retail stores: scale development and validation。Journal of the Academy of Marketing Science,24(1),3-16。 | 33. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 | 34. | Dierickx, Ingemar、Cool, Karel(1989)。Asset Stock Accumulation and Sustainability of Competitive Advantage。Management Science,35(12),1504-1511。 | 35. | Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。 | 36. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 | 37. | Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management,17(1),99-120。 | 38. | 黃振嘉(19970600)。網路商店的經營策略。資訊與電腦雜誌,203,94-100。 延伸查詢 | 39. | Wang, Huaiqing、Lee, Matthew K. O.、Wang, Chen(1998)。Consumer Privacy Concerns about Internet Marketing。Communications of the ACM,41(3),63-70。 | 研究報告1. | Guiry, Michael、Hutchinson, Wes、Weitz, Barton A.(1992)。Consumersy Evaluation of Retail Store Service Quality and Its Influence on Store Choice。University of Florida。 | 學位論文1. | 江玉琪(1999)。個別產品購買意願、產品價格差異、消費者價格意識及風險接受程度對組合產品購買意願之影響--以行動電話為例(碩士論文)。國立成功大學。 延伸查詢 | 2. | 彭淑媛(1998)。網路購物商店服務品質與再購意願之實證研究(碩士論文)。實踐大學。 延伸查詢 | 3. | 翁翠鍰(1999)。網際網路服務品質構面之探討--以專業財經資料庫為例(碩士論文)。國立臺灣大學。 延伸查詢 | 4. | 黃錦祥(1998)。消費者選擇網路購物的經濟分析(博士論文)。國立中山大學。 延伸查詢 | 5. | 鄭力嘉(1998)。影響網路使用者採行線上購物因素之研究(碩士論文)。國立屏東科技大學。 延伸查詢 | 6. | 紀世麒(1999)。網際網路購物者之特性與其非計畫性購買行為之關係研究(碩士論文)。淡江大學。 延伸查詢 | 7. | 鐘惠貞(1999)。影響網際網路上服飾採購的因素及性別的考量(碩士論文)。大葉大學。 延伸查詢 | 8. | 黃志揚(1999)。資訊曝露量與品牌效應對網路行銷效果之研究(碩士論文)。國立政治大學。 延伸查詢 | 9. | 姚基仁(1999)。影響消費者網路購物行為之因素探討(碩士論文)。淡江大學。 延伸查詢 | 10. | 喻正翔(1998)。國內網路購物消費者行為之調查研究(碩士論文)。淡江大學。 延伸查詢 | 11. | 廖瑞榮(1999)。提昇企業網際網路線上服務服務品質之研究--以證券經紀業為例(碩士論文)。國立臺灣大學。 延伸查詢 | 12. | 徐椿輝(1997)。網際網路線上服務服務品質評估模式之探討(碩士論文)。國立台灣工業技術學院。 延伸查詢 | 圖書1. | Farley, John U.、Howard, John A.、Ring, Winsion(1974)。Consumer Behavior Theory and Application。Boston:Allyn and Bacon Press。 | 2. | Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1996)。Marketing Management: An Asian Perspective。Prentice-Hall, Inc.。 | 3. | Whinston, Andrew B.、Stahl, Dale O.、Choi, Soon-Young(1997)。The Economics of Electronic Commerce。Indianapolis, IN:Macmillan Technical Publishing。 | 4. | Engel, James F.、Kollat, David T.、Blackwell, Roger D.(1982)。Consumer Behavior。The Dryden Press。 | 5. | Feigenbaum, Armand Vallin(1983)。Total quality control。McGraw-Hill。 | 6. | Shapiro, Carl、Varian, Hal R.(1999)。Information Rules: A Strategic Guide to the Network Economy。Harvard Business School Press。 | 7. | Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。 | 8. | Howard, John A.(1994)。Buyer Behavior in Marketing Strategy。Prentice-Hall Inc.。 | 9. | Nunnally, Jum C.(1978)。Psychometric Theory。McGraw-Hill。 | 其他1. | 陳珮雯(20000324)。消基會網路購物申訴案,起因於交易資訊未充分揭露。 延伸查詢 | 2. | 陳珮雯(20000327)。促EC交易資訊透明化,太穎將發予安全交易標章。 延伸查詢 | 3. | 廖敏如(19991217)。網路購物三級跳。 延伸查詢 | |
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