With the advancements in computer and telecommunication technologies, the penetration of network multimedia into households to affect everyone’s life is forthcoming. However, the actual outcome of the digitalisation of electronic media is often the development and provision of a whole range of multiple services after the model has changed to network multimedia. This includes simple data transmission and the provision of information prior to the trading of concrete merchandise, as well as the delivery of the actual service after the transaction. If the above transaction is generalised as electronic business, its many related concepts and strategies of service marketing will be very helpful to the business owners of network multimedia in developing and grasping the potential market.