Consumers of indoor swimming pools in the area of middle Taiwan were conveniently sampled for questionnaires in this study in order to discuss related circumstances of their experiential marketing and post purchase behavior. Analysis methods, such as frequency, percentage, factor analysis, t-test and MANOVA were operated for data processing, Pearson correlation analysis was used to examine if there were significant differences among factors of experiential marketing and factors of post purchase behavior. Factors of experiential marketing were "relating experience", "act experience", "sensing experience", "feeling experience", and "think experience".Factors of post purchase behavior were "negative complaints", "positive recommendation", and "loyalty". The results indicated that: males were more agree than females consumers on the "act experience", "sensing experience", "think experience", and "positive recommendation". Single consumers took the "positive recommendation" than married consumers. Age more than 51 years old consumers were more agree on the "relating experience" than age under 20. University background consumers were more agree on the "act experience" and "feeling experience" than high school background consumers. Income under NT$60,000 consumers took "relating experience" than over NT$60,001 consumers. The outcomes in correlation analysis of experiential marketing as well as post purchase behavior were shown significant differences, among all factors of experiential marketing and post purchase behavior, "feeling experience" had the closet relationship with "positive recommendation", then the relationship with "loyalty" rank the second. It is suggested that the management of indoor swimming pools focus on how to stimulate consumers' act experience, build a strong link with consumers, enhance consumers' sensing experience by providing services with honor and respect and increase consumers' feeling experience with friendly and pleasant assistance. Moreover, the management shall often consider consumers' needs, plan various activities to strengthen consumers' loyalty and be capable of handling emergency promptly. The operation of an indoor swimming pool will be highly enforced by positive word bymouth.