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題名:企業贊助活動對企業品牌權益影響之研究--以兄弟象棒球隊為例
書刊名:朝陽商管評論
作者:黃文星 引用關係
作者(外文):Huang, Wen-hsin
出版日期:2007
卷期:6:特刊
頁次:頁25-46
主題關鍵詞:企業贊助品牌權益購買意願Corporation sponsorshipBrand equityPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:31
  • 點閱點閱:26
期刊論文
1.Roy, D. P.、Cornwell, T. Bettina(2003)。Brand equity's influence on responses to event sponsorships。Journal of Product & Brand Management,12(6),377-393。  new window
2.Crimmins, J.、Horn, M.(1996)。Sponsorship: From managerial ego trip to marketing success。Journal of Advertising Research,36(4),11-21。  new window
3.Cornwell, T. Bettina、Roy, Donald P.、Steinard, Edward A. II(2001)。Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity。Journal of Advertising,30(2),41-51。  new window
4.Ryan, M. J.(1982)。Behavioral intention formation: The interdependency of attitudinal and social influence variables。Journal of Consumer Research,9(3),263-278。  new window
5.Gardner, M. P.、Shuman, P. J.(1988)。Sponsorships and small businesses。Journal of Small Business Management,26(4),44-52。  new window
6.D'Astous, Alain、Bits, Pierre(1995)。Consumer evaluations of sponsorship programmes。European Journal of Marketing,29(12),6-22。  new window
7.Stipp, H.、Shiavone, N. P.(1996)。Modeling the impact of Olympic sponsorship on corporate image。Journal of Advertising Research,36(4),22-28。  new window
8.Sandler, D. M.、Shani, D.(198908)。Olympic sponsorship vs. 'ambush' marketing: Who get the gold?。Journal of Advertising Research,11,9-14。  new window
9.Kim, P.(1990)。A perspective on brands。Journal of Consumer Marketing,7(4),63-67。  new window
10.Irwin, R. L.、Asimakopolus, M. K.(1992)。An Approach to the evaluation and selection of sport sponsorship proposals。Sport Marketing Quarterly,1(2),43-51。  new window
11.Washburn, Judith H.、Plank, Richard E.(2002)。Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale。Journal of Marketing Theory and Practice,10(1),46-63。  new window
12.Meenaghan, Tony(1991)。The Role of Sponsorship in the Marketing Communications Mix。International Journal of Advertising,10(1),35-47。  new window
13.Warshaw, Paul R.(1980)。A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein。Journal of Marketing Research,17(2),153-172。  new window
14.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
15.Meenaghan, John A.(1983)。Commercial Sponsorship。European Journal of Marketing,17(7),5-73。  new window
16.Speed, Richard、Thompson, Peter(2000)。Determinants of Sports Sponsorship Response。Journal of the Academy of Marketing Science,28(2),226-238。  new window
17.Belén del Río, A.、Vázquez, Rodolfo、Iglesias, Víctor(2001)。The effects of brand associations on consumer response。Journal of Consumer Marketing,18(5),410-425。  new window
學位論文
1.謝秉甫(2004)。消費者涉入程度對於企業贊助效果影響之研究(碩士論文)。國立成功大學。  延伸查詢new window
2.黃建裕(2004)。企業運動贊助效果之研究(碩士論文)。國立中興大學,臺中市。  延伸查詢new window
3.范師豪(2004)。由消費者觀點探討企業贊助職業棒球運動之效益(碩士論文)。國立政治大學。  延伸查詢new window
4.陳柏蒼(2001)。企業贊助對企業品牌權益影響之研究(碩士論文)。國立中正大學。  延伸查詢new window
5.朱珮忻(2003)。從消費者觀點分析企業運動贊助效果(碩士論文)。國立臺灣大學。  延伸查詢new window
6.陳建翰(2003)。產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討(碩士論文)。國立東華大學,花蓮縣。  延伸查詢new window
7.陳振燧(1996)。顧客基礎的品牌權益衡量與建立之研究(博士論文)。國立政治大學。new window  延伸查詢new window
8.洪文宏(2001)。消費者態度對企業贊助效益影響之研究-以亞洲盃棒球賽為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Sleight, Steve(1989)。Sponsorship: What It Is and How to Use It。London。  new window
2.程紹同(2001)。第5促銷元素:運動贊助行銷新風潮。臺北:滾石文化。  延伸查詢new window
3.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
4.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
 
 
 
 
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