期刊論文| 1. | Nicolau, J. L.、Más, F. J.(2006)。The influence of distance and prices on the choice of tourist destinations: The moderating role of motivations。Tourism Management，27(5)，982-996。   |
| 2. | Pieters, R.、Koelemeijer, K.、Roest, H.(1995)。Assimilation processes in service satisfaction formation。International Journal of Service Industry Management，6(3)，17-33。 |
| 3. | Wirtz, Jochen、Bateson, John E. G.(1995)。An experimental investigation of halo effects in satisfaction measures of service attributes。International Journal of Service Industry Management，6(3)，84-102。 |
| 4. | Crane, F. G.(1991)。The effect of price on the consumers' perception of physicians。Health Marketing Quarterly，8(3/4)，209-215。 |
| 5. | Dawes, R. M.、Singer, D.、Lemons, F.(1972)。An experimental analysis of the contrast effect and its implications for intergroup communication and the indirect assessment of attitude。Journal of Personality and Social Psychology，21(3)，281-295。 |
| 6. | Gallarza, Martina G.、Gil-Saura, Irene(2006)。Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour。Tourism Management，27(3)，437-452。 |
| 7. | Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research，10(1)，70-80。 |
| 8. | Hovland, C.、Harvey, O.、Sherif, M.(1957)。Assimilation and contrast effects in reactions to communication and attitude change。Journal of Abnormal and Social Psychology，55，244-254。 |
| 9. | Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。 |
| 10. | Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management，21(2)，177-189。 |
| 11. | Oh, H.(2003)。Price fairness and its asymmetric effects on overall price, quality, and value judgments: the case of an upscale hotel。Tourism Management，24(4)，387-399。 |
| 12. | Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1991)。Understanding Customer Expectations of Service。Sloan Management Review，32(3)，39-48。 |
| 13. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 |
| 14. | Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research，26(3)，351-357。 |
| 15. | Heung, V. C. S.、Chu, R.(2000)。Important factors affecting Hong Kong consumers' choice of a travel agency for all-inclusive package tours。Journal of Travel Research，39(1)，52-59。 |
| 16. | Varki, Sajeev、Colgate, Mark(2001)。The role of price perceptions in an integrated model of behavioral intentions。Journal of Service Research，3(3)，232-240。 |
| 17. | Anderson, Rolph E.(1973)。Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance。Journal of Marketing Research，10(1)，38-44。 |
| 18. | Hui, Tak Kee、Wan, David、Ho, Alvin(2007)。Tourists' satisfaction, recommendation and revisiting Singapore。Tourism Management，28(4)，965-975。 |
| 19. | Voss, Glenn B.、Parasuraman, A.、Grewal, Dhruv(1998)。The roles of price, performance, and expectations in determining satisfaction in service exchanges。Journal of Marketing，62(4)，46-61。 |
| 20. | Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。 |
| 21. | Kozak, M.(2001)。Comparative assessment of tourist satisfaction with destinations across two nationalities。Tourism Management，22(4)，391-401。 |
| 22. | Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgments。Journal of Consumer Research，14(4)，495-507。 |
| 23. | Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。 |
| 24. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。 |
| 25. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, A.(1993)。The Nature and Determinants of Customer Expectations of Service。Journal of the Academy of Marketing Science，21(1)，1-12。 |
| 26. | Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research，15(2)，243-252。 |
| 27. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。 |
| 28. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 |
| 29. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 |
| 30. | Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。 |