澳門觀光資源豐富，又因其語言優勢及地利之便，成為距離台灣最近、最易抵達的旅遊景點。本研究旨在討論台灣至澳門觀光客的個人特性、旅遊動機、阻礙、期望、體驗與滿意度，及其之間的關係。本研究於澳門回航台灣的飛機上進行抽樣，最後共得有效問卷402份。研究結果發現：（一）台灣至澳門觀光客個人特性不同，其旅遊動機與阻礙亦不同。（二）台灣至澳門觀光客，其旅遊動機大於阻礙。（三）台灣至澳門觀光客，其旅遊動機與行前期望有所相關；旅遊動機愈高，其行前期望也愈高。（四）台灣至澳門觀光客，其行前期望與實際體驗有所差異；即其滿意度有所落差。本研究最後並提出具體建議，作為台灣與澳門觀光有關單位未來規劃管理之參考。

Macau is the nearest and the most accessible destination to Taiwanese tourists because of its abundant tourism resources and language and geographical convenience. The objective of this research is to explore the relationship between Taiwanese tourists’ demographics, motivations, constraints, expectation, experience and satisfaction of Macau. The survey was conducted on the airplane from Macau to Taiwan and 402 valid questionnaires were collected. The research findings are: (1) Taiwanese tourists to Macau of different demographics have different travel motivations and constraints. (2) For Taiwanese tourists to Macau, their travel motivations are higher than their constraints. (3) For Taiwanese tourists to Macau, their travel motivations and expectation are correlated. The higher are the travel motivations, the higher is the travel expectation. (4) For Taiwanese tourists to Macau, there is a gap between travel expectation and travel experience; it is the travel satisfaction. Based on the above findings, the study develops various strategies and suggestions to related tourism agencies.