| 期刊論文1. | Banker, Rajiv D.(1984)。Estimating most productive scale size using data envelopment analysis。European Journal of Operational Research,17(1),35-44。 | 2. | Comanor, W. S.、Wilson, T. A.(1979)。The effect of advertising on competition: A survey。Journal of Economic Literature,17,453-476。 | 3. | Gamble, F. R.(1959)。Advertising agency costs and profits。Harvard Business Review,37,103-112。 | 4. | Schmalensee, R.、Silk, A. J.、Bojanek, R.(1983)。The impact of scale and media mix on advertising agency costs。Journal of Business,55(4),453-475。 | 5. | Silk, A. J.、Bemdt, E. R.(1993)。Scale and scope effects on advertising agency costs。Marketing Science,72(1),53-72。 | 6. | Silk, A. J.、Bemdt, E. R.(1994)。Costs, institutional mobility barriers, and market structure: Advertising agencies as multiproduct firms。Journal of Economics & Management Strategy,3(3),437-480。 | 7. | Silk, A. J.、Klein, L. R.、Bemdt, E. R.(2002)。Intermedia substitutability and market demand by national advertisers。Review of Industrial Organization,20,323-348。 | 8. | Seiford, Lawrence M.、Zhu, Joe(1999)。Profitability and marketability of the top 55 U.S. commercial banks。Management Science,45(9),1270-1288。 | 9. | Van Winkle, John R.、Welsh, Gary R.(1993)。Origin, Development, and Current Status of Fiduciary Duties in Close Corporations: Has Indiana Adopted a Strict Good Faith Standard。Ind. L. Rev.,26,1216。 | 10. | Banker, Rajiv D.、Charnes, Abraham、Cooper, William Wager(1984)。Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis。Management Science,30(9),1078-1092。 | 11. | Charnes, Abraham、Cooper, William W.、Rhodes, Edwardo(1978)。Measuring the efficiency of decision making units。European Journal of Operational Research,2(6),429-444。 | 12. | Thrall, R. M.、Banker, R. D.(1992)。Estimation of Returns to Scale Using Data Envelopment Analysis。European Journal of Operational Research,62(1),74-84。 | 研究報告1. | 翁志強(2004)。台灣地區廣告代理商規模與多樣化經濟之探討 (計畫編號:NSC 92-2415-H-158-001)。 延伸查詢 | 圖書1. | Tone, Kaoru、Cooper, William Wager、Seiford, Lawrence M.(2000)。Data Envelopment Analysis--A Comprehensive Text with Models, Applications, References and DEA-Solver Software。Boston, MA:Kluwer Academic Publishers。 | 2. | Frey, A. W.、Davis, K. R.(1958)。The advertising industry。New York:Association of National Advertisers。 | 3. | Scherer, F. M.、Ross, D.(1990)。Industrial market structure and market performance。Boston:Houghton Mifflin。 | 4. | Sherman, H. D.、Zhu, J.(2006)。Service productivity management: Improving service performance using data envelopment analysis (DEA)。New York:Springer。 | 5. | Färe, Rolf、Lovell, C. A. Knox、Grosskopf, Shawna P.(1985)。The measurement of efficiency of production。Boston, Massachusetts:Kluwer-Nijhoff Publisher。 | 6. | Berndt, Ernst R.(1991)。The Practice of Econometrics: Classic and Contemporary。Addison-Wesley。 | 7. | Carlton, D. W.、Perloff, J. M.(1990)。Modern Industrial Organization。Modern Industrial Organization。London, UK。 | 8. | Hanssens, Dominique M.、Parsons, Lenard J.、Schultz, Randall L.(1990)。Market Response Models: Econometric and Time Series Analysis。Boston:Kluwer Academic Publishers。 | 圖書論文1. | Schmalensee, Richard(1989)。Inter-Industry Studies of Structure and Performance。Handbook of Industrial Organization。North-Holland。 | 2. | Lovell, C. A. K.(1993)。Production Frontiers and Productive Efficiency。The Measurement of Productive Efficiency--techniques and applications。New York:Oxford University Press。 | |