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題名:不同參與經驗之遊客對展覽型節慶的主題意象、活動吸引力、滿意度與休閒效益之影響研究--以高雄燈會為例
書刊名:旅遊管理研究
作者:鄭天明吳國清陳美存
作者(外文):Chen, Tien-mingWu, Kuo-chingChen, Mei-tsun
出版日期:2007
卷期:7:1
頁次:頁31-54
主題關鍵詞:展覽型節慶主題意象活動吸引力休閒效益Display type festivalThematic imageActivity attractivenessLeisure benefit
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(14) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:14
  • 共同引用共同引用:526
  • 點閱點閱:169
本研究主要在探討展覽型節慶的主題意象、活動吸引力、滿意度與休閒效益之影響關係,並以2006年前往高雄燈會之遊客為研究對象,總計有效樣本417份,抽樣誤差4.7%,研究結果顯示,遊客對於愛河水岸的優美意象可藉由燈會的舉辦而更加顯著之意象最為強烈;認為整體景觀優美、視野佳、感受燈光之美最有吸引力;另對於燈會所營造的優美氣氛感到最為滿意;在休閒效益方面,則認為可以增進家人間的感情具有最大的效益。本研究亦針對主題意象、吸引力及滿意度對休閒效益之關聯性進行檢定,主要結果為,整體樣本與無參與經驗之遊客對燈會之主題意象會直接影響活動吸引力,間接影響滿意度,主題意象亦會直接影響滿意度,間接影響休閒效益,而活動吸引力會直接影響滿意度間接影響休閒效益。有參與經驗之遊客在燈會之吸引力會直接影響滿意度,間接影響休閒效益。
In this study, the data focus on the visitors who attended the Kaohsiung Lantern Festival in 2006. We did the research on Display Type Festival, Activity Attractiveness, and Moderating Effect in satisfaction and Leisure Benefit; besides, the connection with each variable. A total of 417 effective questionnaires are received and sampling error is under 0.047. The findings came out that the model and each dimension's interaction didn't connect with the visitor's participations. According to it, the Thematic Image, Activity Attractiveness and satisfaction didn't connect with the visitor's participation to Lantern Festival. Moreover, we both aimed at Thematic Image and Activity Attractiveness to leisure Benefit. The result was reached to the ideal standard of model fitness, whole sampling and the visitors without experiences to lantern Festival's Thematic Image can directly connect with Activity Attractiveness, indirectly affect Satisfaction; Satisfaction was directed by Thematic Image, and indirectly affect Leisure Benefit; Also, the Activity Attractiveness can directly influence satisfaction and indirectly influence Leisure Benefit. Only participated visitors can directly affect Leisure Benefit.
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