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題名:零售業買貴退差價保證與其他選擇方案的吸引力對消費者購買意願之影響
書刊名:輔仁管理評論
作者:鄭士蘋鄭迪
作者(外文):Jeng, Shih-pingCheng, Ti
出版日期:2008
卷期:15:1
頁次:頁1-16
主題關鍵詞:買貴退差價保證退款幅度其他選擇方案的吸引力購買意願Price-matching guaranteesRefund depthAlternative attractivenessStore patronage
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:2
  • 點閱點閱:20
期刊論文
1.Kukar-Kinney, M.、Walters, R. G.、MacKenzie, S. B.(2007)。Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness。Journal of Retailing,83(2),211-221。  new window
2.Grewal, Dhruve、Estelami, Hooman、Roggeveen, Anne L.(2007)。The Negative Effect of Policy Restrictions on Consumers' Post-purchase Reactions to Price-Matching Guarantees。Journal of the Academy of Marketing Science,35(2),208-219。  new window
3.Sherif, C. W.(1963)。Social Categorization as a Function of Latitude of Acceptance and Series Range。Journal of Abnormal Social Psychology,67(2),148-156。  new window
4.Shaffer, G.、Zhang, J.(2000)。Pay to Switch or Pay to Stay: Preference-Based Price Discrimination with Switching Costs。Journal of Economics and Management Strategy,9(4),397-424。  new window
5.Dhar, R.、Nowlis, S. M.(1999)。The Effect of Time Pressure on Consumer Choice Deferral。Journal of Consumer Research,25,369-384。  new window
6.顧萱萱、郭建志、彭員芝(20060700)。消費者對零售商最低價格保證政策效果之評估:保證條款特徵考量。管理評論,25(3),1-15。new window  延伸查詢new window
7.Hviid, M.、Shaffer, G.(1999)。Hassle Costs: The Achilles'。Journal of Economics and Management Strategy,8(4),489-521。  new window
8.Hess, J. D.、Gerstner, E.(1991)。Price-Matching Policies: An Empirical Case。Managerial and Decision Economics,12(4),305-315。  new window
9.Kukar-Kinney, M.、Walters, R. G.(2003)。Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage。Journal of Retailing,79(3),153-160。  new window
10.Kukar-Kinney, M.、Grewal, D.(2006)。Consumer Willingness to Claim a Price-matching Refund: A Look into the Process。Journal of Business Research,59(1),11-18。  new window
11.Kukar-Kinney, M.(2005)。An Investigation into the Timing of Consumer Requests for Price-Matching Refunds。Journal of Product and Brand Management,14(3),197-205。  new window
12.Jain, S.、Srivastava, J.(2000)。An Experimental and Theoretical Analysis of Price-Matching Refund Policies。Journal of Marketing Research,37(3),351-362。  new window
13.Mobley, M. F.、Bearden, W. O.、Teel, J. E.(1988)。An Investigation of Individual Responses to Tensile Price Claims。Journal of Consumer Research,15(2),273-279。  new window
14.Png, I. P. L.、Hirshleifer, D.(1987)。Price Discrimination through Offers to Match Price。Journal of Business,60(3),365-383。  new window
15.Srivastava, J.、Lurie, N.(2004)。Price-Matching Guarantees as Signals of Low Store Prices: Survey and Experimental Evidence。Journal of Retailing,80(2),117-128。  new window
16.Srivastava, J.、Lurie, N.(2001)。A Consumer Perspective on Price-matching Refund Policies: Effect on Price Perceptions and Search Behavior。Journal of Consumer Research,28(2),296-307。  new window
17.Zhang, Z. J.(1995)。Price-matching Policy and the Principle of Minimum Differentiation。The Journal of Industrial Economics,43(3),287-299。  new window
18.Hauser, J. R.、Wernerfelt, Birger(1990)。An Evaluation Cost Model of Consideration Sets。Journal of Consumer Research,16(4),393-408。  new window
19.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。  new window
20.Boulding, William、Kirmani, Amna(1993)。A Consumer-side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?。Journal of Consumer Research,20(1),111-123。  new window
21.Liefeld, J.、Heslop, L. A.(198503)。Reference Prices and Deception in Newspaper Advertising。Journal of Consumer Research,11(4),868-876。  new window
22.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
23.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Switching barriers and repurchase intentions in services。Journal of Retailing,76(2),259-274。  new window
24.Sharma, N.、Patterson, P. G.(2000)。Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services。International Journal of Service Industry Management,11(5),470-490。  new window
25.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。  new window
26.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
27.Sirohi, Niren、McLaughlin, Edward W.、Wittink, Dick R.(1998)。A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer。Journal of Retailing,74(2),223-245。  new window
28.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
29.Ratchford, Brain T.(1982)。Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior。Management Science,28(2),197-212。  new window
30.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
圖書
1.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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