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題名:Exploratory Study on 4C's Integrated Creative Marketing and Its Applicability to Creative Coffee Shops in Taiwan
書刊名:經營管理論叢
作者:劉玉山
作者(外文):Liu, James Y. S.
出版日期:2007
卷期:特刊
頁次:頁139-150
主題關鍵詞:創意行銷創意咖啡館4C整合創意行銷模式Creative marketingCreative coffee shops4C's integrated creative marketing model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:15
期刊論文
1.Amabile, Teresa M.(1997)。Motivating creativity in organizations: On doing what you love and loving what you do。California Management Review,40(1),39-58。  new window
圖書
1.Ohmae, K.(1991)。The Mind of Strategist: The Art of Japanese Business。New York:McGraw Hill。  new window
2.Sternberg, R. J.(1988)。The Nature of Creativity。Cambridge University Press。  new window
3.Tidd, Joe、Bessant, J.、Pavitt, K.(1997)。Managing Innovation。New York:John Wiley & Sons。  new window
4.Yadin, Daniel(2001)。Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques。Thomson south-western。  new window
5.Pareto, V.(1900)。Wikipedia。  new window
6.Clark, B.(1983)。Growing Up Gifted。Columbus, OH:Merrill。  new window
7.Earls, Mark(2002)。The Welcome to The Creative Age-Bananas, Business and The Death of Marketing。New York:John Wiley & Sons。  new window
8.Hagel, John、Armstrong, A. G.(1997)。Net Gain。Harvard Business School。  new window
9.Hussey, David E.(1997)。The Innovation Challenge。John Wiley and Sons。  new window
 
 
 
 
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