| 期刊論文1. | Amabile, Teresa M.(1997)。Motivating creativity in organizations: On doing what you love and loving what you do。California Management Review,40(1),39-58。 | 圖書1. | Ohmae, K.(1991)。The Mind of Strategist: The Art of Japanese Business。New York:McGraw Hill。 | 2. | Sternberg, R. J.(1988)。The Nature of Creativity。Cambridge University Press。 | 3. | Tidd, Joe、Bessant, J.、Pavitt, K.(1997)。Managing Innovation。New York:John Wiley & Sons。 | 4. | Yadin, Daniel(2001)。Creative Marketing Communications: A Practical Guide to Planning, Skills and Techniques。Thomson south-western。 | 5. | Pareto, V.(1900)。Wikipedia。 | 6. | Clark, B.(1983)。Growing Up Gifted。Columbus, OH:Merrill。 | 7. | Earls, Mark(2002)。The Welcome to The Creative Age-Bananas, Business and The Death of Marketing。New York:John Wiley & Sons。 | 8. | Hagel, John、Armstrong, A. G.(1997)。Net Gain。Harvard Business School。 | 9. | Hussey, David E.(1997)。The Innovation Challenge。John Wiley and Sons。 | |