影響線上遊戲網站體驗和信任相關因素之探討__臺灣人文及社會科學引文索引資料庫

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題名：	影響線上遊戲網站體驗和信任相關因素之探討
書刊名：	企業管理學報
作者：	曹文瑜／楊惠貞／林政坤／劉宜菁／廖文忠
作者(外文)：	Tsao, Wen-yu／Yang, Hui-jen／Lin, Cheng-kun／Liou, Yi-chin／Liao, Wen-chung
出版日期：	2007
卷期：	74
頁次：	頁67-97
主題關鍵詞：	網站體驗；信任；特徵性；客製化；熟悉度；Site-experience；Trust；Characteristic；Customizing；Familiarity
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:10 點閱:45

期刊論文
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2.	McGaughey, Ronald E.、Mason, Keven H.(1998)。The internet as a Marketing Tool。Journal Marketing Theory and Practice，6(3)，1-11。
3.	Compeau, D. R.、Higgins, C. A.(1995)。Application of Social cognitive Theory for Computer Skills。Information Systems Research，6(2)，118-143。
4.	Martins, Luis L.、Kellermanns, Franz Willi(2004)。A model of business school students' acceptance of a Web-Based course management system。Academy of Management Learning and Education，3(1)，7-26。
5.	Barr, Abigail(2004)。Kinship, Familiarity, and Trust: An Experimental Investigation。Foundations of Human Sociality，31，305-335。
6.	Blake, B. F.、Neuendorf, K.(2004)。Cross-national differences in Website appeal: A framework for assessment。Journal of Computer-Mediated Communication，9(4)。
7.	Budman, S. H.、Demby, A.、Davis, M.、Merry, J.、Soldz, S.(1993)。What Is Cohesiveness? An Empirical Investigation。Small Group Research，24，199-216。
8.	Compesi, R. J.(1980)。Gratifications of Daytime TV Serial Viewers。Journalism Quarterly，57，155-158。
9.	Doney, P. A.、Cannon, J. P.(1997)。An Examination of the Nature Trust in Buyer-Seller Relationships。Journal of Marketing，61，35-51。
10.	Huang, George Q.、Simpson, Timothy W.、Pine, B. Joseph II(2005)。The Power of Product Platforms in Mass Customization。International Journal of Mass Customisation，1(1)，1-13。
11.	McKenna, Regis(1997)。Real Time: Preparing for the Age of the Never Satisfied Customer。Harvard Business Review，1997(Nov.)，138-143。
12.	Nunes, P. F.、Kambil, A.(2001)。Personalization? No thanks。Harvard Business Review，79(4)，32-34。
13.	Rubin, R. B.、Perse, E. M.、Barbato, C. A.(1988)。Conceptualization and Measurement of Interpersonal Communication Motives。Human Communication Research，14(4)，602-628。
14.	Ruyter, K.、Wetzels, M.、Kleijnen, M.(2001)。Customer Adoption of e-service: an Experimental Industry。Service Industry Management，12(2)，184-207。
15.	Schrage, M.(1999)。The Next Step in Customization。MC Technology Marketing Intelligence，8，20-21。
16.	Sheth, J. N.、Sisodia, R. S.(1999)。Revisiting Marketing's Law like Generalizations。Journal of the Academy of Marketing Sciences，17(1)，71-87。
17.	Wittenbaum, G. M.、Hubbell, A. P.、Zuckerman, C.(1999)。Mutual Enhancement: Toward an Understanding of the Collective Preference for Shared Information。Journal of Personality and Social Psychology，77，967-978。
18.	Wu, Jyh-Jeng、Chang, Yong-Sheng(2006)。Effect of Transaction Trust on E-commerce Relationships between Travel Agencies。Tourism Management，27(6)，1253-1261。
19.	Ganesan, Shankar、Hess, Ron(1997)。Dimensions and Levels of Trust: Implications for Commitment to a Relationship。Marketing Letters，8(4)，439-448。
20.	Raju, P. S.、Lonial, S. C.、Mangold, W. G.(1995)。Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation。Journal of Consumer Psychology，4，153-180。
21.	Baloglu, Seyhmus(2001)。Image variations of Turkey by familiarity index: Informational and experiential dimensions。Tourism Management，22(2)，127-133。
22.	Gounaris, Spiros P.、Venetis, K.(2002)。Trust in industrial service relationships: behavioral consequences, antecedents and the moderating effect of the duration of the relationship。Journal of Services Marketing，16(7)，636-655。
23.	Klein, Lisa(2003)。Creating Virtual Product Experience: the Role of Virtual Telepresence。Journal of Interactivity Marketing，17(1)，41-55。
24.	Coulter, Keith S.、Coulter, Robin A.(2003)。The Effects of Industry Knowledge on the Development of Trust in Service Relationships。International Journal of Research in Marketing，20(1)，31-43。
25.	Whittlesea, B. W. A.(1993)。Illusions of Familiarity。Journal of Experimental Psychology: Learning, Memory & Cognition，19(6)，1235-1253。
26.	So, May W. C.、Sculli, Domenic(2002)。The Role of Trust, Quality, Value, and Risk in Conducting E-business。Industrial Management & Data Systems，102(8/9)，503-512。
27.	Atkinson, Mary Anne、Kydd, Christine(1997)。Individual characteristics associated with world wide web Use: An Empirical Study of Playfulness and Motivation。The DATABASE for Advances in Information Systems，28(2)，53-62。
28.	Bruner, Gordon C. II、Kumar, Anand(2000)。Web commercials and advertising hierarchy of effects。Journal of Advertising Research，40(1/2)，35-42。
29.	游智賢、曾婉禎(20030800)。共同基金之外溢與排擠效果。財務金融學刊，11(2)，99-123。延伸查詢
30.	Kaye, B. K.(1998)。Uses and Gratification of the World Wide Web: From Couch Potato to Web Potato。The New Jersey Journal of Communication，6(1)，21-40。
31.	Chin, Wynne W.、Gopal, Abhijit(1995)。Adoption intention in GSS: Relative importance of beliefs。ACM SIGMIS Database: the DATABASE for Advances in Information Systems，26(2/3)，42-64。
32.	Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。
33.	Thorbjørnsen, Helge、Supphellen, Magne、Nysveen, Herbjørn、Pedersen, Per Egil(2002)。Building Brand Relationships Online: A Comparison of Two Interactive Applications。Journal of Interactive Marketing，16(3)，17-34。
34.	Petrick, James F.(2002)。Experience Use History As A Segmentation Tool To Examine Golf Travelers' Satisfaction, Perceived Value and Repurchase。Journal of Vacation Marketing，8(4)，332-342。
35.	McKnight, D. Harrison、Cummings, Larry L.、Chervany, Norman L.(1998)。Initial trust formation in new organization relationships。Academy of Management Review，23(3)，472-290。
36.	Han, C. Min、Terpstra, Vern(1988)。Country-of-Origin Effects for Uni-National and Bi-National Products。Journal of International Business Studies，19(2)，235-255。
37.	Dreze, Xavier、Zufryden, Fred(1997)。Testing Web Site Design and Promotional Content。Journal of Advertising Research，37(2)，77-91。
38.	Teo, Thompson S. H.、Lim, Vivien K. G.、Lai, Raye Y. C.(1999)。Intrinsic and Extrinsic Motivation in Internet Usage。OMEGA: International Journal of Management Science，27(1)，25-37。
39.	Schmitt, Bernd(1999)。Experiential marketing: A new framework for design and communications。Design Management Journal，10(2)，10-16。
40.	Williams, D. R.、Schreyer, R.、Knopf, R. C.(1990)。The effect of the experience use history on the multidimensional structure of motivations to participate in leisure activities。Journal of Leisure Research，22(1)，36-54。
41.	Adams, Dennis A.、Nelson, R. Ryan、Todd, Peter A.(1992)。Perceived usefulness, ease of use, and usage of information technology: A replication。MIS Quarterly，16(2)，227-247。
42.	Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing，59(1)，17-28。
43.	Gounaris, S. P.(2005)。Trust and commitment influences on customer retention: Insights from business-to-business services。Journal of Business Research，58(2)，126-140。
44.	Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。
45.	Deighton, John、Grayson, Kent(1995)。Marketing and seduction: Building exchange relationships by managing social consensus。Journal of Consumer Research，21(4)，660-676。
46.	Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing，77(1)，39-56。
47.	Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。
48.	Ridings, Catherine M.、Gefen, David、Arinze, Bay(2002)。Some Antecedents and Effects of Trust in Virtual Communities。Journal of Strategic Information Systems，11(3/4)，271-295。
49.	Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。
50.	王南喻、陳信憲(20060600)。開放式股票型基金績效與流量關係之研究--臺灣地區境內基金市場實證。企業管理學報，69，73-96。延伸查詢
51.	Kiang, Melody Y.、Raghu, T. S.、Shang, Kevin Huei-Min(2000)。Marketing on the Internet: Who Can Benefit on from an Online Marketing Approach?。Decision Support System，27(4)，383-393。
52.	Petrick, J. F.、Backman, S. J.、Bixler, R. D.、Norman, W. C.(2001)。Analysis of Golfer Motivations and Constrains by Experience Use History。Journal of Leisure Research，33(1)，8-14。
53.	Gruenfeld, D. H.、Mannix, E. A.、Williams, K. Y.、Neale, M. A.(1996)。Group composition and decision making: How member familiarity and information distribution affect process and performance。Organizational Behavior and Human Decision Processes，67(1)，1-15。
54.	Venkatesh, Viswanath、Davis, F. D.(1996)。A Model of the Antecedents of Perceived Ease of Use: Development and Test。Decision Sciences，27(3)，451-481。
55.	Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing，54(1)，42-58。
56.	McKnight, D. Harrison、Choudhury, Vivek、Kacmar, Charles(2002)。The Impact of Initial Consumer Trust on Intentions to Transact with a Web Site: A Trust Building Model。The Journal of Strategic Information Systems，11(3/4)，297-323。
57.	Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science，28(1)，150-167。
58.	Ba, Sulin、Pavlou, Paul A.(2002)。Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior。MIS Quarterly，26(3)，243-268。
59.	Bauer, Hans H.、Grether, Mark、Leach, Mark(2002)。Building Customer Relations over the Internet。Industrial Marketing Management，31(2)，155-163。
60.	Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。
61.	Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing，78(1)，41-50。
62.	Joy, Annamma、Sherry, John F. Jr.(2003)。Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience。Journal of Consumer Research，30(2)，259-282。
63.	Gefen, David(2000)。E-commerce: The role of familiarity and trust。Omega: The International Journal of Management Science，28(6)，725-737。
64.	Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The Experiential Aspects of Consumption: Consumer Fantasies, Feeling, and Fun。Journal of Consumer Research，9(2)，132-140。
65.	Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。

會議論文
1.	李賢源(2003)。健全台灣債券市場的迫切性與重要性。台灣經濟戰略研討會。延伸查詢
2.	Walter, A.、Holzle, K.、Ritter, T.(2002)。Relationships Functions and Customers Trust as Value Creators in Relationship: a Conceptual Model and Empirical Findings for the Creation of Customer Value。The 18th IMP Conference。Dijon。
3.	許培基、葉銀華、郭溫慈(2000)。台灣共同基金的投資行為--績效與流量。第九屆證券暨金融市場理論與實務研討會。延伸查詢

研究報告
1.	許培基(2001)。權益型共同基金流量與投資風格 (計畫編號：NSC90-2416-H-030-002)。延伸查詢
2.	許培基(2002)。共同基金流量、投資風格與績效 (計畫編號：NSC91-2416-H-030-009)。延伸查詢

學位論文
1.	Shinew, K. J.(1993)。The Attractiveness and Effectiveness of Organizational Reward Options(博士論文)。Clemson University，Clemson, SC。
2.	劉智華(2001)。網站體驗與上站忠誠度之關係研究--以資訊提供型網站為例(碩士論文)。中原大學。延伸查詢
3.	Davis, Fred D.(1986)。A technology acceptance model for empirically testing new end-user information systems: Theory and results(博士論文)。Massachusetts Institute of Technology，Cambridge, MA。

圖書
1.	Hogg, Michael A.(1992)。The Social Psychology of Group Cohesiveness: From Attraction to Social Identity。New York, NY：New York University Press。
2.	Albrecht, K.(1998)。The Only Thing That Matters。HarperCollins Publishers Inc.。
3.	Gobe, M.(2001)。Emotional Branding: The New Paradigm for Connecting Brands to People。Big Apple Tuttle-Mori Agency, Inc.。
4.	Haber, R. N.、Hershenson, M.(1973)。The Psychology of Visual Perception。New York：Holt, Rinehart And Winston, Inc.。
5.	Grant, J.(1999)。The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21th Century。London：Orion Business。
6.	Misztal, Barbara A.(1996)。Trust in Modern Societies: the Search for the Bases of Social Order。Cambridge：Polity Press。
7.	Pine, B. Joseph II、Gilmore, James H.(1999)。The Experience Economy: Work is Theatre and Every Business a Stage。Harvard Business School Press。
8.	Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。

其他
1.	Ochs, N. V.(1999)。Personalization and Customization: Where Are They Now?，http://msdn.microsoft.com/workshop/。
2.	高啟翔(2006)。DFC智庫預測全球線上遊戲2011年營收將逾130億美元，http://www.find.org.tw/0105/news/0105_news_disp.asp?news_id=4332。延伸查詢
3.	(2006)。2006-2010年預測與分析，http://www.idc.com.tw/report/News/China/news_China_060303.htm。
4.	劉芳梅(2005)。美國小孩上網做什麼？線上遊戲最受歡迎，http://www.find.org.tw/find/home.aspx?page=news&id=4038。延伸查詢

圖書論文
1.	Mishra, A. K.(1995)。Organizational Responses to Crisis: the Centrality of Trust。Trust in Organizations。Sage。
2.	Sheth, J. N.、Parvatiyar, A.(2002)。Relationship Marketing in Customer Markets: Antecedent and Consequences。Handbook of relationship marketing。Thousand Oaks, CA：Sage。

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