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題名:資料探勘技術應用於航空業顧客再搭意願區隔與服務滿意項目組合之分析
書刊名:觀光研究學報
作者:翁振益張德儀 引用關係鄭光遠鍾碧姮 引用關係林雅藝
作者(外文):Wong, Jehn-yihChang, Te-yiJeng, Kung-yeunChung, Pi-hengLin, Ya-yi
出版日期:2006
卷期:12:2
頁次:頁139-154
主題關鍵詞:航空業資料探勘決策樹購物籃分析AirlinesData miningDecision treesBasket analysis
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:27
  • 點閱點閱:89
期刊論文
1.葉晶雯(2003)。服務品質、顧客滿意與購後行為順向關係之研究-以國內航空客運服務業為實證。中華技術學院學報,29,247-267。  延伸查詢new window
2.廖則竣、江志卿(20050100)。網站服務品質、顧客滿意度及後續行為意圖之探討:以網路購物為例。管理與系統,12(1),23-47。new window  延伸查詢new window
3.Daskalaki, S.、Kopanas, I.、Goudara, M.、Avouris, N.(2003)。Data Mining for Decision Support on Customer Insolvency in the Telecommunication Business。European Journal of Operational Research,145(2),239-255。  new window
4.Durvasula, S.、Lysonski, S.、Mehta, S. C.、Tang, B. P.(2004)。Forging Relationships with Services: The Antecedents that Have an Impact on Behavioural Outcomes in the Life Insurance Industry。Journal of Financial Services Marketing,8(4),314-326。  new window
5.曾真真(20010300)。服務品質與再購意願之實證研究--以壽險業為例。環球技術學院學報,1,69-79。  延伸查詢new window
6.Wang, Kuo-Ching、Hsieh, An-Tien、Huan, Tzung-Cheng(2000)。Critical service features in group package tour: An exploratory research。Tourism Management,21(2),177-189。  new window
7.Gourdin, K. N.、Kloppenborg, T. J.(1991)。Identifying Service Gaps in Commercial Air Travel: The First Step toward Quality Improvement。Transportation Journal,22-30。  new window
8.Chang, Y.-H.、Yeh, C.-H.(2002)。A Survey Analysis of Service Quality for Domestic Airlines。European Journal of Operational Research,139(1),166-177。  new window
9.李銘輝、謝文豐、高儀文(20000300)。主題遊樂園服務品質與遊客購後行為關係之研究。觀光研究學報,5(2),71-89。new window  延伸查詢new window
10.Tsaur, Sheng-Hshiung、Chang, Te-Yi、Yen, Chang-Hua(2002)。The Evaluation of Airline Service Quality by Fuzzy MCDM。Tourism Management,23(2),107-115。  new window
11.Kass, G. V.(1980)。An exploratory technique for investigating large quantities of categorical data。Applied Statistics,29(2),119-127。  new window
12.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
13.BaFail, A. O.(2004)。Applying Data Mining Techniques to Forecast Number of Airline Passengers in Saudi Arabia。Journal of Air Transportation,9(1),100-115。  new window
14.Brence, J. R.、Brown, D. E.(2002)。Data Mining Corrosion from Eddy Current Non-destructive Tests。Computers & Industrial Engineering,43(4),821-840。  new window
15.Chen, J. S.(2003)。Market Segmentation by Tourists' Sentiments。Annals of Tourism Research,30(1),178-193。  new window
16.Chen, J. S.(2003)。Developing a Travel Segmentation Methodology: A Criterion-based Approach。Journal of Hospitality & Tourism Research,27(3),310-327。  new window
17.Kimon, P.、Koppelman, F. S.(1999)。The Choice of Air Carrier, Flight, and Fare Class。Journal of Air Transportation,5(4),193-201。  new window
18.Knight, P.、Cook, J.、Azzam, H.(2005)。Intelligent Management of Helicopter Health and Usage Management Systems Data。Proceedings of the Institution of Mechanical Engineers - Part G - Journal of Aerospace Engineering,219(6),507-524。  new window
19.Moshkovich, H. M.、Mechitov, A. I.、Olson, D.(2002)。Rule Induction in the Data Mining: Effect of Ordinal Scales。Expert Systems with Applications,22(4),303-311。  new window
20.Sylvain, L.、Famili, F.、Matwin, S.(1999)。Data Mining to Predict Aircraft Component Replacement。IEEE Expert Intelligent Systems and Their Applications,14(6),59-66。  new window
21.Wu, C. H.、Lee, T. Z.、Kao, S. C.(2004)。Knowledge Discovery Applied to Material Acquisitions for Libraries。Information Processing & Management,40(4),709-725。  new window
22.陳垂呈(2004)。有效率探勘旅遊景點最適性之消費者。餐旅暨家政學刊,1(2),163-173。new window  延伸查詢new window
23.陳垂呈、林志鴻(2005)。利用探勘技術分析景點最適性之旅遊行程。餐旅暨家政學刊,2(2),145-159。new window  延伸查詢new window
24.龔榮源、莊宗南、蕭廣佑、賴宏仁(2005)。使資料探勘技術進行問卷分析之研究-以醫療服務品質為例。管理研究學報,5(2),283-299。new window  延伸查詢new window
會議論文
1.Srikant, R.、Agrawal, R.(1996)。Mining Sequential Patterns: Generalizations and Performance Improvements。The 5th International Conference on Extending Database Technology,3-17。  new window
2.Agrawal, R.、Imielinski, T.、Swami, A. N.(1993)。Mining Association Rules between Sets of Items in Large Databases。The 1993 ACM SIGMOD International Conference on Management of Data,207-216。  new window
3.Dutta, S.、Shekhar, S.(1988)。Bond Rating: A Non-conservation Application of Neural Networks。0。2,443-450。  new window
圖書
1.Berry, Michael J. A.、Linoff, Gordon S.(2000)。Mastering Data Mining: The Art and Science of Customer Relationship Management。New York, NY:John Wiley & Sons。  new window
2.Berry, M. J. A.、Linoff, G. S.(2004)。Data Mining Techniques: For Marking, Sales, and Customer Relationship Managemen。New York, USA:John Wiley and Sons。  new window
3.Breiman, L.、Friedman, J. H.、Olshen, R. A.、Stone, C. J.(1984)。Classification and Regression Trees。Chapman & Hall/CRC。  new window
4.Hoyer, W. D.、Macinnis, D. J.(2001)。Consumer Behavior。Boston:Houghton Mifflin Company。  new window
5.Quinlan, J. Rose(1993)。C4.5: Programs for Machine Learning。Morgan Kaufmann Publishers。  new window
6.劉明德、林傑斌、陳湘(2002)。資料採掘與OLAP理論與實務。臺北市:文魁資訊股份公司。  延伸查詢new window
7.Berson, A.、Smith, S.、Thearling, K.(2001)。Building Data Mining Applications for CRM。Building Data Mining Applications for CRM。New York, NY:McGraw-Hill。  new window
8.Fayyad, U.、Piatetsky-Shapiro, G.、Smyth, P.(1996)。From Data Mining to Knowledge Discovery: An Overview。Advances in Knowledge Discovery and Data Mining。Cambridge, MA:MIT Press。  new window
 
 
 
 
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