期刊論文| 1. | Hsiao, Cheng、Anderson, T. W.(1982)。Formulation and estimation of dynamic models using panel data。Journal of Econometrics，18，47-82。   |
| 2. | Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing，54(3)，54-67。 |
| 3. | Mittal, Banwari(1994)。An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption。Journal of Marketing Research，31(4)，533-544。 |
| 4. | Narasimhan, C.(1984)。A Price Discrimination Theory of Coupons。Marketing Science，3(2)，128-147。 |
| 5. | Babakus, E.、Tat, P. K.、Cunningham, W.(1988)。Coupon redemption: A motivational perspective。Journal of Consumer Marketing，5，37-43。 |
| 6. | Bagozzi, R.、Baumgartner, W.、Yi, Y.(1992)。State vs. action orientation and the theory of reasoned action: An application to coupon usage。Journal of Consumer Research，18，505-515。 |
| 7. | Bawa, K.、Shoemaker, R.(1987)。The Coupon-prone consumer: Some findings based on purchase behavior across product classes。Journal of Marketing，51，99-110。 |
| 8. | Bawa, K.、Srinivasan, S.、Srivastava, R. K.(1997)。Coupon attractiveness and coupon proneness: A framework for modeling coupon redemption。Journal of Marketing Research，26(4)，517-525。 |
| 9. | Cheong, K. J.(1993)。Observations: Are cents-off coupons effective?。Journal of Advertising Research，33(2)，73-78。 |
| 10. | Cronovich, R.、Daneshvary, R.、Schwer, K.(1997)。The determinants of coupon usage。Applied Economics，29，1631-41。 |
| 11. | Goodwin, K.(1992)。An analysis of factors associated with consumers' use of grocery coupons。Journal of Agricultural and Resource Economics，17，110-120。 |
| 12. | Green, L.(1995)。Media exposure's impact on perceived availability and redemption of coupons by ethnic consumers。Journal of Advertising Research，35，56-64。 |
| 13. | Hernandez, A.(1988)。An exploratory study of coupon use in Puerto Rico: Cultural vs. institutional barriers to coupon use。Journal of Advertising Research，28，40-66。 |
| 14. | Inman, J.、McAlister, L.(1994)。Do coupon expiration dates affect consumer behavior?。Journal of Marketing Research，31，423-428。 |
| 15. | Kaufman, J.、Hernandez, A.(1990)。Barriers to coupon use: A view from the Bodega。Journal of Advertising Research，30，18-25。 |
| 16. | 李仲英、Brown, M. G.(1985)。Coupon redemption and the demand for frozen concentrated orange Juice: A switching regression analysis。American Journal of Agricultural Economics，67(3)，647-653。 |
| 17. | Neslin, Scott A.、Clarke, Darral G.(1987)。Relating the brand use profile of coupon redeemers to brand and coupon characteristics。Journal of Advertising Research，27(1)，23-32。 |
| 18. | Schofield, A.(1994)。Alternative reply vehicles in direct-response advertising。Journal of Advertising Research，34，28-34。 |
| 19. | Shoemaker, R. W.、Tibrewala, V.(1985)。Relating coupon redemption rates to past purchasing of the brand。Journal of Advertising Research，25(5)，40-47。 |
| 20. | Tat, K.、Bejou, D.(1994)。Examining black consumer motives for coupon usage。Journal of Advertising Research，34，29-35。 |