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題名:職業運動賽會消費者購票行為預測模式之建構--以美國NBA丹佛金塊隊為例
書刊名:體育學報
作者:陳成業 引用關係林怡秀
作者(外文):Chen, Chen-yuehLin, Yi-hsiu
出版日期:2008
卷期:41:2
頁次:頁69-81
主題關鍵詞:資料庫行銷預測模式順序普羅比模式隨機效用模式職業運動Database marketingPrediction modelOrdered probit modelRandom utility modelProfessional sport
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:32
  • 點閱點閱:20
期刊論文
1.Fink, J.、Trail, G.、Anderson, D.(2002)。Environmental factors associated with attendance and sport consumption behavior: Gender and team differences。Sport Marketing Quarterly,11,8-19。  new window
2.Dick, R. J.、Turner, B. A.(2007)。Are fans and NBA marketing directors on the same page? A comparison of value of marketing techniques。Sport Marketing Quarterly,16(3),140-146。  new window
3.Guadagni, Peter M.、Little, John D. C.(1983)。A Logit Model of Brand Choice Calibrated on Scanner Data。Marketing Science,2(3),203-238。  new window
4.DeSchriver, T. D.(1999)。Factors affecting spectator attendance at NCAA Division II football contests。International Sports Journal,3(2),55-65。  new window
5.Wells, D. E.、Southall, R. M.、Peng, H. H.(2000)。An analysis of factors related to attendance at Division II football games。Sports Marketing Quarterly,9(4),203-210。  new window
6.Zhang, J. J.、Jambor, E. A.、Pease, D. G.、Smith, D. W.、Lee, T. J.、Lam, E. T. C.(1997)。Factors affecting the decision making of spectators to attend minor league hockey games。International Sports Journal,1(1),39-53。  new window
7.McFadden, Daniel(1986)。The Choice Theory Approach to Market Research。Marketing Science,5(4),275-297。  new window
8.Hansen, H.、Gauthier, R.(1989)。Factors affecting attendance at professional sport events。Journal of Sport Management,3(1),15-32。  new window
9.莊忠柱、陳天賜、姚為守(20040900)。職業棒球主場觀眾人數的影響因素之探討--以中華職棒聯盟為例。體育學報,37,163-175。new window  延伸查詢new window
10.Baade, R. A.,、Tiehen, L. J.(1990)。An analysis of Major League Baseball attendance。Journal of Sport and Social Issues,14(1),14-32。  new window
11.Boyd, T. C.,、Krehbiel, T. C.(2003)。Promotional timing in Major League Baseball and the stacking effects of factors that increase game attractiveness。Sport Marketing Quarterly,12(3),173-183。  new window
12.DeSchriver, T. D.,、Jensen, P. E.(2002)。Determinants of spectator attendance at NCAA Division II football contests。Journal of Sport Management,16,311-330。  new window
13.Dollars in Sport.(2002)。Dollars in sport: $194.6 spent in 2001。Street & Smith’s Sports Business Journal,October。  new window
14.Fielitz, L.,、Scott, D.(2003)。Prediction of physical performance using data mining。Research Quarterly for Exercise and Sport,74(1),25。  new window
15.Lewis, J.(2004)。Career spotlightt: Tom Glick。Street & Smith’s Sports Business Journal,September。  new window
16.Pfeifer, P. E., Haskins, M. E.,、Conroy, R. M.(2005)。Customer lifetime value, customer profitability, and the treatment of acquisition spending。Journal of Managerial Issues,17(1),11-25。  new window
17.Robbinson, M. J.,、Carpetner, J. R.(2002)。The day of the week’s impact on selected socio-demographic characteristics and consumption patterns of spectators at a ladies professional golf association event。Sport Marketing Quarterly,11(4),242-247。  new window
18.Shackelford, D. E.,、Greenwell, T. C.(2005)。Predicting women’s Division I sports attendance: Analysis of institutional characteristics。Sport Marketing Quarterly,14(3),139-147。  new window
19.Zhang, J. J., Pease, D. G., Hui, S. C.,、Michaud, T. J.(1995)。Variables affecting the decision to attend NBA games。Sport Marketing Quarterly,4(4),29-39。  new window
研究報告
1.Major League Baseball.(2005)。MLB Advanced Media chooses Relizon for Red Sox Nation 2005 official membership card program。  new window
2.Smart Marketing.(2004)。There is an “I” in ticket: Individual games ticket sales strategies that work。  new window
學位論文
1.林慧晶(1997)。資料庫行銷之客戶價值分析與行銷策略應用(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Borooah, V. K.(2001)。Logit and Probit: Ordered and Multinomial Models。Thousands Oaks, CA:Sage。  new window
2.Howard, D. R.、Crompton, J. L.(2004)。Financing sport。Morgantown, WV:Fitness Information Technology。  new window
3.Pedhazur, E. J.(1997)。Multiple regression in behavioral research: Explanation and prediction。Fort Worth, TX:New York:Harcourt and Brace:Holt, Rinehart, and Winston。  new window
4.Greene, W. H.(2000)。Econometric Analysis。New York:Macmillan。  new window
5.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
6.Montgomery, Douglas C.、Peck, Elizabeth A.、Vining, G. Geoffrey(2001)。Introduction to Linear Regression Analysis。New York:John Wiley & Sons。  new window
 
 
 
 
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