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題名:食品業臺商回流對康師傅個案分析之研究
書刊名:東亞論壇
作者:祝國忠陳詳衡
作者(外文):Chu, Kuo-chungChen, Hsiang-heng
出版日期:2008
卷期:459
頁次:頁37-48
主題關鍵詞:競爭策略跨文化速食麵市場佔有率臺商回流Competitive strategyCross-cultureInstant noodleMarket shareTaiwan pull forces of attracting
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:61
期刊論文
1.Denise, R. F.(1997)。Hofstede's country classification 25 years later。Journal of Social Psychology,137,43-54。  new window
2.Huang, C. M.(1995)。Human Factors of Manufacturing Management in Taiwan and Mainland China。Engineering Management,65。  new window
3.Wortzel, L. H.(1987)。Retailing Strategies for Today's Mature Marketplace。The Journal of Business Strategy,Spring,45-56。  new window
4.Miller, D.(1986)。Configurations of Strategy and Structure: Towards a synthesis。Strategic Management Journal,7(3),233-249。  new window
5.Newman, Karen L.、Nollen, Stanley D.(1996)。Culture and congruence: The fit between management practices and national culture。Journal of International Business Studies,27(4),753-779。  new window
會議論文
1.祝國忠、陳詳衡(2006)。食品業台商回流創新策略分析之研究。2006商業管理論文研討會。  延伸查詢new window
2.許湘濤(2004)。試論政治因素對台商企業回流之影響。東海大學學術發展文教機金會。76-86。  延伸查詢new window
學位論文
1.陳雅音(2005)。大陸台商回流機制之研究-以台灣食品業為例(碩士論文)。東海大學。  延伸查詢new window
圖書
1.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong、謝文雀、許士軍(1998)。Marketing Management: an Asian Perspective。New Jersey:Prentice-Hall。  new window
2.Chacko, George Kuttickal(1988)。Technology Management--Applications to Corporate markets and Military Missions。Praeger。  new window
3.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
4.Buzzell, Robert D.、Gale, Bradley T.(1987)。The PIMS principles: Linking strategy to performance。New York:Free Press。  new window
5.Gronroos, Christian(1982)。Strategic Management and Marketing in the Service Sector。Swedish School of Economics and Business Administration。  new window
6.Ansoff, H. Igor(1965)。Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion。McGraw-Hill。  new window
7.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
其他
1.AC Nielsen。台灣地區速食麵市場統計資料庫。  延伸查詢new window
 
 
 
 
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