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題名:考慮異質性、相關性及內生性等不同組合潛在變數之選擇模式:以國道客運北高線為例
書刊名:運輸計劃
作者:胡琬珮
作者(外文):Hu, Wan-pei
出版日期:2008
卷期:37:2
頁次:頁165-195
主題關鍵詞:異質性相關性內生性潛在變數選擇模式結構方程模式HeterogeneityCorrelationEndogeneityLatent variable choice modelStructural equation model
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:59
  • 點閱點閱:42
過去個體選擇模式考慮知覺與態度等不可觀測變數的方法,會有參數估計值不具一致性與有效性、指標無法直接影響決策、以及指標不適用於預測等問 題。本研究的目的在於整合潛在變數與個體選擇模式,使參數估計值具有一致性與有效性,並增加模式的解釋能力,使政策變數之直接或間接影響更容易了解。研究對象為高雄至臺北路線之城際巴士客運旅客。實證結果顯示加入服務品質滿意度後,選擇模式的解釋能力大幅提升。旅客對各客運公司之便利滿意度與舒適娛樂滿意度會直接影響他們的選擇行為,便利滿意度之影響程度較舒適娛樂滿意度強。旅客的互動滿意度則透過便利滿意度與舒適娛樂滿意度間接影響他們的選擇行為。
In the past, the way that the discrete choice models treated the unobservable variables, such as perception and attitude variables, caused some problems. For example, the estimated parameters were not consistent or efficient, the index could not be used directly to affect the policies, and the index may not be suitable in the prediction. The purpose of this research is to integrate the latent variables with the discrete choice models to make estimated parameters more consistent and efficient, to increase the explanatory power of the choice models, and to make the direct or indirect effects of the policy variables more easily understood. The research subjects were the intercity bus travelers of Taipei-Kaohsiung route in Taiwan. The empirical results showed that the inclusion of satisfaction of service quality variable significantly improved the explanation power of the choice model. The results also showed that the satisfaction of the travelers toward the bus companies’ convenience of service, comfort, and entertainment will directly affect their choice behavior. The effect of convenience satisfaction was stronger than that of comfort and entertainment satisfaction. The passengers’ interaction satisfaction indirectly affected their choice behavior through their convenience, comfort, and entertainment satisfaction.
期刊論文
1.Bhat, C. R.(2000)。Incorporating Observed and Unobserved Heterogeneity in Urban Work Travel Mode Choice Modeling。Transportation Science,34(2),228-238。  new window
2.Bhat, Chandra R.(2001)。Quasi-Random Maximum Simulated Likelihood Estimation of the Mixed Multinomial Logit Model。Transportation Research, Part B: Methodological,35(7),677-693。  new window
3.任維廉、董士偉、呂堂榮(20050900)。服務場景與等候經驗對國道客運乘客行為意向與選擇行為之影響。運輸計劃,34(3),413-442。new window  延伸查詢new window
4.Keane, Michael P.(1997)。Modeling Heterogeneity and State Dependence in Consumer Choice Behavior。Journal of Business and Economic Statistics,15(3),310-327。  new window
5.任維廉、呂堂榮(20040600)。國道客運乘客知覺之服務品質,滿意度與移轉障礙對其行為意向之影響。運輸計劃,33(2),421-447。new window  延伸查詢new window
6.McFadden, Daniel、Train, Kenneth E.(2000)。Mixed MNL models for discrete response。Journal of Applied Econometrics,15(5),447-470。  new window
7.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
8.楊志文、段良雄(20040600)。考慮選擇集合與異質性之個體城際客運選擇模式。運輸計劃,33(2),391-420。new window  延伸查詢new window
9.Morikawa, T.、Ben-Akiva, M.、McFadden, D.(2002)。Discrete Choice Models Incorporating Revealed Preferences and Psychometric Data。Econometric Models in Marketing,16,27-53。  new window
10.Green, P. E.(1984)。Hybrid Models for Conjoint Analysis: An Expository Review。Journal of Marketing Research,21,155-169。  new window
11.Elrod, T.、Keane, M. P.(1995)。A Factor-analytic Probit Model for Representing the Market Structure in Panel Data。Journal of Marketing Research,32,1-16。  new window
12.Bhat, C. R.(1998)。Accommodating Variations in Responsiveness to Level-of-service Measures in Travel Mode Choice Modeling。Transportation Research Part A,32,495-507。  new window
13.Ashok, K.、Dillon, W. R.、Yuan, S.(2002)。Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables。Journal of Marketing Research,39,31-46。  new window
14.Walker, J.、Ben-Akiva, M.(2002)。Generalized Random Utility Model。Mathematical Social Sciences,43,303-343。  new window
15.Harris, K. M.、Keane, M. P.(1998)。A Model of Health Plan Choice: Inferring Preferences and Perceptions from a Combination of Revealed Preference and Attitudinal Data。Journal of Econometrics,89,131-157。  new window
16.Madanat, S. M.、Yang, C. Y.、Yen, Y. M.(1995)。Analysis of Stated Route Diversion Intentions under Advanced Traveler Information Systems Using Latent Variable Modeling。Transportation Research Records,1485,10-17。  new window
會議論文
1.胡凱傑、任維廉(2003)。線性結構關係與類神經網路在旅客行為意向之應用與比較:以國道客運業為例。0。  延伸查詢new window
學位論文
1.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素:以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
2.Walker, J. L.(2001)。Extended Discrete Choice Model: Integrated Framework, Flexible Error Structures, and Latent Variables,0。  new window
3.Gopinath, D. A.(1995)。Model Heterogeneity in Discrete Choice Processes: Application to Travel Demand,0。  new window
圖書
1.Arbuckle, J. L.、Wothke, W.(1999)。AMOS 4.0 user's guide。Chicago, IL:SPSS:Small Waters。  new window
2.林震岩(2007)。多變量分析:SPSS的操作與應用。臺北市:智勝文化公司。  延伸查詢new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
4.Train, Kenneth E.(2003)。Discrete Choice Methods with Simulation。Cambridge University Press。  new window
5.邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。  延伸查詢new window
6.Aptech Systems, Inc(2002)。GAUSS 4.0。GAUSS 4.0。Maple Valley, WA。  new window
 
 
 
 
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