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題名:休閒農場網頁建置品質與消費者消費意願之研究
書刊名:修平人文社會學報
作者:陳良進 引用關係陳俊碩周承葦
作者(外文):Chen, Liang-chinChen, Chun-shouChou, Alan
出版日期:2008
卷期:10
頁次:頁49-74
主題關鍵詞:休閒農場網頁建置品質品牌知名度消費意願Leisure farmWebsite design qualityBrand awarenessPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:53
  • 點閱點閱:28
期刊論文
1.Morwitz, V. G.、Johnson, E. J.、Greenleaf, E. A.(1998)。Divide and prosper: Consumers' reactions to partitioned prices。Journal of Marketing Research,35(4),453-463。  new window
2.林俊昇(20051200)。促銷價格及知名度影響休閒農場評價認知與旅遊意願之分析。農業經濟叢刊,11(1),143-175。new window  延伸查詢new window
3.McMillan, S. J.、Hwang, J.、Lee, G.(2003)。Effects of structural and perceptual factors on attitudes toward the website。Journal of Advertising Research,43,400-409。  new window
4.Wu, G.(2005)。The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude toward the Website。Journal of Interactive Advertising,5(2),29-39。  new window
5.Brackett, Lana K.、Carr, Benjamin N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research,41(5),23-32。  new window
6.林隆儀、林岳民(20050600)。廣告比較策略與廣告訴求方式對購買意願的影響--產品涉入之干擾效果。企業管理學報,65,1-29。new window  延伸查詢new window
7.Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research,39(5),27-37。  new window
8.李韋達、方文昌(20041000)。從品牌知名度探討知覺品質和購買意願--以價格與來源國形象為調節變數。管理評論,23(4),89-112。new window  延伸查詢new window
9.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。The Effects of Prices, Brand and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
10.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。  new window
11.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
12.劉仲矩、陳昱如(20061200)。影響網路購物忠誠因素性別差異之比較研究。電子商務研究,4(4),429-449。new window  延伸查詢new window
13.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
14.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
15.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
16.林陽助(2004)。贊助活動屬性與貧牌個性關聯程度、品牌知名度、涉入程度對品牌權益影響之研究。行銷評論,1(2),83-110。new window  延伸查詢new window
17.蔡東峻、李奇勳、駱德治(2001)。品牌延伸與品牌聯盟對消費者品牌轉換意願之影響─以市內電話和國際電話為例。國家科學委員會研究彙刊:人文及社會科學,11(4),345-355。  延伸查詢new window
18.Dou, W.(2004)。Will Internet Users Pay for Online Content。Journal of Advertising Research,44(Dec),349-359。  new window
19.Gregory, S. B.(2005)。Is eBay for Everyone ? An Assessment of Consumer Demographics。S.A.M. Advanced Management Journal,70(1),50-59。  new window
20.Jamie, M., Edward J. F., Wotring, C. E.,、Robert, A. B.(1996)。Hotel Management and Marketing on the Internet。Cornell Hotel and Restaurant Administration Quarterly,37(3),70-82。  new window
21.Lynn G. S., Lipp, S. M., Akgun, A. E.,、Cortez, A. J.(2003)。Factors Impacting the Adoption and Effectiveness of the World Wide Web in Marketing。Industrial Marketing Management,31,35-49。  new window
會議論文
1.楊景庸、萬金生(2000)。臺灣旅館飯店業網際網路行銷現況。台北市。33-48。  延伸查詢new window
2.Cary, C. C.(1999)。Designing Effective Bed & Breakfast Web Sites。USA。430-432。  new window
3.Wan C. S., Su, A. Y.,、Shih, C. C.(2000)。A study of web site content analysis of international tourist hotels and tour wholesalers in Taiwan。Houston, USA。132-137。  new window
圖書
1.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
2.詹佩娟(2000)。廣告Any Time─網際網路廣告。台北市。  延伸查詢new window
 
 
 
 
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